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The Dead Rise to Advertise

107 statements
18 feature instances
7 referencing feature instances

The Dead Rise to Advertise	type	FeatureClass
The Dead Rise to Advertise	label	The Dead Rise to Advertise
The Dead Rise to Advertise	page	TheDeadRiseToAdvertise
The Dead Rise to Advertise	comment	This is the controversial practice of resurrecting famous but long-dead celebrities to lend their endorsements to numerous commercial products. Photographs or scenes from their filmed appearances are digitally processed to show them interacting with various products or people hawking those products. These appearances aren't limited to film and TV stars. Historical figures have given their digital support to numerous products and services as well. The use of dead celebrities' images has diminished over the past decade, especially in North America. This is in part due to the public's growing distaste for the trend, but another influence has been the implementation of inconsistent personality rights laws across the continent that leave advertisers unsure as to whether they need to obtain expensive permission from a dead celebrity's estate to use the deceased's image. Twelve states (and Quebec in Canada) have laws on the books that prohibit the unauthorized use of such images, but the length of time these rights exist after death varies from jurisdiction to jurisdiction, and in most states the use of an image in a "work of art" is excluded - but in most cases nobody has defined whether advertisements are works of art. It's easier just to hire a double. There have also been ethical and taste concerns raised about digitally resurrecting people who were murdered such as John Lennon and Judith Barsi. A variation of this is to use historical footage of said celebrities from when they were still alive. Might be used to Put a Face on the Company (a product's ads strongly associated it with something else).
The Dead Rise to Advertise	fetched	2024-04-30T12:02:17Z
The Dead Rise to Advertise	parsed	2024-04-30T12:02:17Z
The Dead Rise to Advertise	processingComment	Dropped link to GenreShift: Not an Item - FEATURE
The Dead Rise to Advertise	processingComment	Dropped link to GeorgeHarrison: Not an Item - IGNORE
The Dead Rise to Advertise	processingComment	Dropped link to JeffWayne: Not an Item - IGNORE
The Dead Rise to Advertise	processingComment	Dropped link to JimiHendrix: Not an Item - IGNORE
The Dead Rise to Advertise	processingComment	Dropped link to JohnnyCash: Not an Item - IGNORE
The Dead Rise to Advertise	processingComment	Dropped link to OlderThanRadio: Not an Item - CAT
The Dead Rise to Advertise	processingComment	Dropped link to PaulaAbdul: Not an Item - IGNORE
The Dead Rise to Advertise	processingComment	Dropped link to TearJerker: Not an Item - FEATURE
The Dead Rise to Advertise	processingComment	Dropped link to TheBeatles: Not an Item - IGNORE
The Dead Rise to Advertise	processingComment	Dropped link to playercharacter: Not an Item - FEATURE
The Dead Rise to Advertise	isPartOf	DBTropes
The Dead Rise to Advertise / int_21b21f35	type	The Dead Rise to Advertise
The Dead Rise to Advertise / int_21b21f35	comment	BoJack Horseman: It's said that Sarah Lynn's mom exploits her daughter's death for this purpose. Sarah Lynn's music appears in a GEICO commercial and she appears on a billboard proclaiming, "I'd die for a Pepsi!"
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BoJack Horseman	hasFeature	The Dead Rise to Advertise / int_21b21f35
The Dead Rise to Advertise / int_261c8d3f	type	The Dead Rise to Advertise
The Dead Rise to Advertise / int_261c8d3f	comment	The Simpsons: This is actually the driving plot point for the "How to Get Ahead in Dead-Vertising" segment of "Treehouse of Horror XIX". Homer gets a job killing celebrities (such as George Clooney, Prince, and Neil Armstrong) for corporations so they can use their likeness in advertisements (along with the likenesses of celebrities who have been long dead such as George Washington and Abraham Lincoln); when their spirits and those of other dead icons find out that they've been reduced to postmortem shills, they come after him. Referenced when Krusty becomes an edgy stand-up comedian in "The Last Temptation of Krust" and briefly discusses the trope in a routine. "You've got poor old Vincent Price floating around in a toilet keg telling me about the horrors of an unfresh bowl!"
The Dead Rise to Advertise / int_261c8d3f	featureApplicability	1.0
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The Simpsons	hasFeature	The Dead Rise to Advertise / int_261c8d3f
The Dead Rise to Advertise / int_38e1d779	type	The Dead Rise to Advertise
The Dead Rise to Advertise / int_38e1d779	comment	LEGO Rock Band features the likenesses of the band Queen as Lego avatars, including the late Freddie Mercury.
The Dead Rise to Advertise / int_38e1d779	featureApplicability	1.0
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LEGO Adaptation Game (Video Game)	hasFeature	The Dead Rise to Advertise / int_38e1d779
The Dead Rise to Advertise / int_492240cf	type	The Dead Rise to Advertise
The Dead Rise to Advertise / int_492240cf	comment	MadTV: In "Mike Tyson Grill", a parody of the George Foreman Grill, Abraham Lincoln advertises the grill, though it's actually the same guy who is playing Mike Tyson dressed up as Lincoln.
The Dead Rise to Advertise / int_492240cf	featureApplicability	1.0
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MADtv (1995)	hasFeature	The Dead Rise to Advertise / int_492240cf
The Dead Rise to Advertise / int_7015a6e5	type	The Dead Rise to Advertise
The Dead Rise to Advertise / int_7015a6e5	comment	A Bob Ross deepfake painted a bottle of Mountain Dew in a 2021 commercial. The ad is a clip from a 40-minute "lost episode" sponsored by Mountain Dew.
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The Joy of Painting	hasFeature	The Dead Rise to Advertise / int_7015a6e5
The Dead Rise to Advertise / int_7668653a	type	The Dead Rise to Advertise
The Dead Rise to Advertise / int_7668653a	comment	Mass Effect 2: In Thane's loyalty mission, you learn that a two-bit criminal has been selling buggy illegal VIs of Shepard while the latter was dead (s/he got better). You can convince him to give Shepard a copy or a cut of the profits. Shepard can also give his/her endorsements to various (even claiming every one of them is his/her favorite) stores in the Citadel, making him/her a literal example of this trope. The Alliance themselves got in on the action using Shepard's likeness to advertise joining their military, however, it apparently fell through by the time Shep came back.
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The Dead Rise to Advertise / int_b0fc9724	type	The Dead Rise to Advertise
The Dead Rise to Advertise / int_b0fc9724	comment	In 2015, they launched a new series of ads with a live-action Darrell Hammond, of Saturday Night Live fame, portraying Colonel Sanders, reportedly as part of a campaign to try to boost struggling sales that have been lost to Chick-fil-A. The campaign was instantly reviled (though more due to its terrible, aggressive attempts at anti-humor than anything else), and fellow SNL alumnus Norm Macdonald quickly stepped in to play a more low-key Colonel; while this change was slightly better received by some, the consensus by most was that the campaign was just generally a bad idea. Still, KFC would continue to rotate actors and comedians into the role of the Colonel for the next couple of years, namely Jim Gaffigan, George Hamilton (as the "extra crispy Colonel," to promote extra-crispy chicken) and even Reba McEntire.
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Saturday Night Live	hasFeature	The Dead Rise to Advertise / int_b0fc9724
The Dead Rise to Advertise / int_b9ebee9d	type	The Dead Rise to Advertise
The Dead Rise to Advertise / int_b9ebee9d	comment	During the 2011 American version of The X Factor, Pepsi debuted an ad featuring footage of Ray Charles and Michael Jackson. However, it was not digitally altered; it was actual footage of commercials they made for the soft drink.
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The Dead Rise to Advertise / int_ba1083f7	type	The Dead Rise to Advertise
The Dead Rise to Advertise / int_ba1083f7	comment	Several Guitar Hero and Rock Band games feature deceased musicians as playable characters, mo-capped by professional impersonators: Guitar Hero World Tour features Jimi Hendrix, who can only be used on his songs per the agreement with his estate to use his likeness and songs. Guitar Hero 5 features Johnny Cash and Kurt Cobain; unlike Hendrix, they can be used in any song, resulting in such oddities as Cobain performing "YMCA" and "Kung Fu Fighting", complete with dance moves for both, accompanied by a band consisting entirely of Cobain clones. The Beatles Rock Band features the two dead Beatles, John Lennon and George Harrison. LEGO Rock Band features the likenesses of the band Queen as Lego avatars, including the late Freddie Mercury.
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The Dead Rise to Advertise / int_bc109059	type	The Dead Rise to Advertise
The Dead Rise to Advertise / int_bc109059	comment	The Japanese made Freddie Mercury sound like he was born to eat Cup Noodles.
The Dead Rise to Advertise / int_bc109059	featureApplicability	1.0
The Dead Rise to Advertise / int_bc109059	featureConfidence	1.0
Freddie Mercury (Music)	hasFeature	The Dead Rise to Advertise / int_bc109059
The Dead Rise to Advertise / int_c15f7529	type	The Dead Rise to Advertise
The Dead Rise to Advertise / int_c15f7529	comment	Mulberry provides a literal example when they reveal that the then-latest Orville Redenbacher commercials star a zombie!Reddenbacher (sic).
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The Dead Rise to Advertise / int_c72021c5	type	The Dead Rise to Advertise
The Dead Rise to Advertise / int_c72021c5	comment	Deus Ex: The Christian Messiah, Jesus, is seen on a billboard advertising a brand of cigarettes: Holy Smokes! (Apparently, "They're saviorific!")
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Deus Ex (Video Game)	hasFeature	The Dead Rise to Advertise / int_c72021c5
The Dead Rise to Advertise / int_d53a59cd	type	The Dead Rise to Advertise
The Dead Rise to Advertise / int_d53a59cd	comment	Averted with Dave Thomas, founder and CEO of Wendy's, who starred in countless commercials for his fast-food chain. After his death, all commercials featuring him were pulled and there has been no attempt to reuse old footage or his image in new advertising. His daughter, after whom the restaurant chain is named, basically replaced him as pitchman for a few years.
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The Dead Rise to Advertise / int_e42c133a	type	The Dead Rise to Advertise
The Dead Rise to Advertise / int_e42c133a	comment	What A Cartoon! Show: The Colonel Sanders example is parodied in "Podunk Possum in: One Step Beyond", where the protagonist is harassed by a character on a fast-food commercial who is also a ghost.
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The Dead Rise to Advertise / int_e649de81	type	The Dead Rise to Advertise
The Dead Rise to Advertise / int_e649de81	comment	A British ad campaign featured real footage of Ã‰dith Piaf singing "Je ne regrette rien". Instead of an accurate translation, the subtitles claimed she's singing that there's actually one thing she does regret- she could have got cheap glasses from Specsavers.
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Ã‰dith Piaf (Music)	hasFeature	The Dead Rise to Advertise / int_e649de81
The Dead Rise to Advertise / int_edbc9738	type	The Dead Rise to Advertise
The Dead Rise to Advertise / int_edbc9738	comment	Transmetropolitan: Near the end of the "Year of the Bastard" arc, the late beloved Senator Longmarch's image and voice are used in a political ad endorsing would-be candidate Gary Callahan; Spider remarks that the nomination must be in the bag already for them to be stooping to such tactics without fear of backlash.
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Transmetropolitan (Comic Book)	hasFeature	The Dead Rise to Advertise / int_edbc9738
The Dead Rise to Advertise / int_f0d6862	type	The Dead Rise to Advertise
The Dead Rise to Advertise / int_f0d6862	comment	MeTV has a promo for Green Acres using footage of The Twilight Zone (1959) combined with voiceovers from a Rod Serling sound-alike, describing the premise of the show like he's introducing a Twilight Zone episode.
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The Dead Rise to Advertise / int_f634206e	type	The Dead Rise to Advertise
The Dead Rise to Advertise / int_f634206e	comment	Ratatouille: Chef Skinner uses the late Gusteau's image to sell many frozen foods, just changing his outfit to match whatever National Stereotype fits the food he is selling.
The Dead Rise to Advertise / int_f634206e	featureApplicability	1.0
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The following is a list of statements referring to the current page from other pages.

The Dead Rise to Advertise	processingCategory2	Advertising Tropes
The Dead Rise to Advertise	processingCategory2	Sublime Rhyme
DirecTV	seeAlso	The Dead Rise to Advertise
Ã‰dith Piaf (Music) / int_9120e053	type	The Dead Rise to Advertise
MADtv (1995) / int_9120e053	type	The Dead Rise to Advertise
Mulberry (Webcomic) / int_9120e053	type	The Dead Rise to Advertise
Ratatouille / int_9120e053	type	The Dead Rise to Advertise

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