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The Runner-Up Takes It All

 The Runner-Up Takes It All
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The Runner-Up Takes It All
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When the person who comes second or worse in an awards ceremony, Reality Show or similar competition gets more out of it than the winner, be it in popularity, sales, endorsement cash, or simply not looking like as much of a jackass on national television.
For talent-based shows, the reason can be described easily. When you win, you're hot, and the producers of the show want to capitalize on that. This leads to getting pushed too fast and too hard. With singers, it might involve churning out a sub-par album to capitalize on their star power. Hype Backlash sets in, and people tend to get a little sick of them. But for the contestants who finish lower in the ranks, they still have all the recognition—all of the same people watched the show, after all—but can work at their own pace with far more creative control, and develop a high-quality body of work that people are more likely to enjoy.
Also note that, by definition, many more people don't win than do (unless your show only has two contestants.) So even if any given winner is more likely to hit it big than any given runner-up, you still might see more runners-up who become stars than winners. Another reason is that the runner-ups simply decided that they weren't up to par in that field (they did lose, after all), but also discovered they had talent in a different field during their time on the show (acting is the most common such talent) and successfully pursued a career in that.
Additionally, there is a difference between the contest that's the best at discovering usable talent, and the contest that's best at entertaining an audience. The latter usually take place in highly isolated and contrived environments, which do not necessarily reflect the working environment of the industry the show is based on. They are also intended primarily as entertainment, meaning that the judges will take into account how a contestant appeals to the show's target audience, not just how good the contestant is at their job. Often, the audience wants to see a quirky, avant-garde or 'outsider' contestant win because they're an underdog and very passionate about the pursuit in question. However, that person is unlikely to have much success because most industries are conservative by nature. They want to sell products, not win prizes. The runner-up who lost points for being "too conventional", is likely to do better when they get into the real world because they have a product the industry can actually sell to people who don't spend every waking moment thinking about that artistic pursuit.
This trope is quite common in awards shows such as the Oscars or the Grammys, where the winners can vanish almost as soon as they win, and then be completely overshadowed by at least one of the competitors they beat in a given category (the "Best New Artist" field is quite notorious for this).
Compare Second Place Is for Winners, Award Snub. Contrast Dark Horse Victory, which is often a cause of this trope.
 The Runner-Up Takes It All
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2024-04-20T23:46:47Z
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DBTropes
 The Runner-Up Takes It All / int_1370745
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The Runner-Up Takes It All
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The winner for season 2 of Scream Queens (2008), Gabby West, was notoriously disliked on the show and considered a fluke to win by viewers. Notably her prize, a role in Saw 3D, was very small and had barely any lines; since then she's appeared in only a few short films or guest appearances on tv. The runner-up was Jessica, aka Jaina Lee Ortiz, who a few years later would have her big break as the co-lead of Series/Rosewood and shortly after became the lead of Station 19.
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In 2008, All Japan Pro Wrestling's Kai was the winner. Even within Japan, he's pretty obscure nowadays, while in sixth and seventh places respectively, were Nick Jackson and Consequences Creed, who are today part of two of the most popular tag teams of all time.
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Camila Cabello won in 2018, and while she has had a respectable career, she didn't obtain the massive level success of Cardi B and Dua Lipa, the consistency of Khalid, or, thankfully, the Posthumous Popularity Potential of XXXTentacion.
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Also with StarCraft, one tournament had a price structure where 5th-8th ranked players received 25 Bitcoins, valued at $41.75 at the time of the tournament. While the outcome is uncertain, any of the four players that held onto the reward would have riches beyond first place simply by the growth in value.
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The late Atsushi Aoki, who won in 2006, was never well-known outside Japan, and several years after his death in June 2009, the second-place finisher, Cody Rhodes, had gone on to launch All Elite Wrestling, a promotion that would become the biggest threat WWE had faced in a generation.
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Debby Boone of 1978 was another one-hit wonder who failed to have the same legacy as, say, Foreigner.
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Series 6 of kids' fantasy game show Raven has Melka aka Aimee Kelly. She placed third in her qualifying week but went on to star as the protagonist of Wolf Blood.
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Subverted in Great Teacher Onizuka. Tomoko was the true winner in the contest held in the anime, but only lost because all the postcards that were sent to vote for her had her name covered up. In the manga, it's played straight. She didn't win, but most of the attention was on her after her amazing acting and improv, more so than the actual winner.
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Chad Gable defeated Jay White in 2015. While Gable is the more well-known of the two because he wrestles for WWE, he's mostly floundered in the midcard, and can't compete with a future leader of Bullet Club.
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Several So You Think... alumni also went on to do bigger and better things even without having actually won. Many of the Latin Ballroom dancers went on to join the lineup of professional dancers on Dancing with the Stars (with Witney Carson going as far as to win Season 19 alongside Alfonso Ribeiro).
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The thirteenth season of The Bachelor had an interesting take on this trope. Jason selected Melissa Rycroft as the winner over Molly Malaney in the Finale. But during the "after show," he dumped winner Melissa in favor of Molly. Melissa ended up on Dancing with the Stars (and wound up winning the All-Stars season), while Molly ended up with the "not as rich as he says he is, and willing to humiliate Melissa on national television, so how great can he be" Jason.
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Venom (2018) and A Star Is Born (2018) opened on the same weekend in October 2018, and Venom easily topped the North American box office with an $80 million opening, while A Star Is Born opened with $43 million (an impressive figure for a musical). In the long run though, A Star Is Born managed to gross more-$215 million compared to Venom's $213 million.
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1990 winner Michael Penn switched gears some years after his win and became a film and television composer on such works as Hard Eight, Boogie Nights, and Girls. As such, he's largely faded into the shadows of fellow nominees The Black Crowes and Lenny Kravitz. (Incidentally, Penn was married to the aforementioned Aimee Mann.)
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1985's award was given to Jack Victory, who found himself overtaken by runners-up Keiji Mutoh, Shawn Michaels, and Shinya Hashimoto.
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Season 3: Kaitlyn is an exception, having won the Divas Championship. However, both 2nd placer Naomi and 3rd-placer A.J. Lee have won more championships than her; Naomi have been a two-time Women's champion and a Women's tag-team champion, while Lee been as a three-time Women's champion with her inaugural reign becoming the longest at the time, holding it for 295 days. Lee was involved in many major storylines.
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When ScrewAttack sought to partner with a popular YouTube gaming channel, their first choice was Gamelife, one of YouTube's first video game channels. Gamelife's members refused, believing they were too large for the partnership with ScrewAttack to be worth it. Gamelife ended up crashing and burning after their frontman threatened to shoot up his ex-girlfriend's school, while ScrewAttack went with their second partnership pick: The Angry Video Game Nerd.
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Rachel Tucker, who finished fourth, went from strength to strength playing Meat in We Will Rock You, and played Elphaba in the West End production of Wicked for over two years. She ended her run as the West End's longest-running Elphaba and a fan favorite.
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Beck took home the award with Morning Phase in 2015. Again, it was largely seen as a Consolation Award, given that Beck had been nominated for the Album of the Year two times prior and lost both times. Today, Morning Phase is seen as just another Beck album and is not quite as popular in or outside of his fandom as its follow-up Colors, while the more heavily favored nominee, Beyoncé's self titled album, is more iconic, being ranked 81st in Rolling Stone's 2020 update of their 500 Greatest Albums of All Time list. This wasn't lost on Kanye West, who nearly interrupted Beck's acceptance speech in protest of the decision before deciding to sit back down. Not helping matters was that Beck had also beat out popular albums from Sam Smith and Ed Sheeran.
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Just about everyone listed on Cracked's 7 Most Unforgivable Grammy Snubs fit this trope, including the previously-mentioned A Taste Of Honey (although only in relation to Costello's snub).
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The 1997 Grammy Award for Best Rock Song went to "Give Me One Reason" by Tracy Chapman. While it was the biggest hit of the bunch and is remembered enough to not be obscure, it’s not quite as iconic as her other major hit "Fast Car". Meanwhile, one of the runner-ups is Oasis’s "Wonderwall", easily one of the most iconic songs of the decade.
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Of the four season one finalists, Damian McGinty and Samuel Larsen were awarded seven-episode arcs on the show while runner-ups Lindsay Pierce and Alex Newell received two-episode appearances. Damian's character was all but written out after the third season, and while he's still successful he's better known in his native Ireland. Samuel faded into the background, released a few albums, but has mostly transitioned to minor acting roles. However Alex's character Unique was so well-received that they returned in the fourth season, were promoted to series regular in season five. After the show ended they landed starring roles in Zoey's Extraordinary Playlist, the Broadway revival of Once on This Island, and eventually won a Tony Award for their role in Shucked.
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Speaking of Glee, they had their own case in the first season of The Glee Project.
Of the four season one finalists, Damian McGinty and Samuel Larsen were awarded seven-episode arcs on the show while runner-ups Lindsay Pierce and Alex Newell received two-episode appearances. Damian's character was all but written out after the third season, and while he's still successful he's better known in his native Ireland. Samuel faded into the background, released a few albums, but has mostly transitioned to minor acting roles. However Alex's character Unique was so well-received that they returned in the fourth season, were promoted to series regular in season five. After the show ended they landed starring roles in Zoey's Extraordinary Playlist, the Broadway revival of Once on This Island, and eventually won a Tony Award for their role in Shucked.
As for the other runner-up, Lindsay returned to Broadway for a variety of headline roles including Elphaba in Wicked.
Ironically, first-eliminated Bryce is also very successful on the R&B charts and is often cited as one of the contestants with the most success.
From season 2, Ali Stroker made history as the first wheelchair user to star on Broadway, and later won a Tony for Oklahoma! (which means two of the three Tony winners who have been on Glee got started by losing The Glee Project). Tyler Ford made a name for themselves as a writer and activist for transgender and nonbinary rights, and often rubs shoulders with the likes of Ariana Grande and Miley Cyrus. The second season winner Blake Jenner did become a regular in the fifth season and had some prominent film roles, but his career petered out and he's mostly known for being the guy Melissa Benoist divorced after abuse allegations.
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Redemption Island itself produced another example in seventh-place finisher Matt Elrod, now better known by his stage name Wyatt Nash. He has had steady work as an actor, including recurring roles on Riverdale and Dear White People.
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The 2001 award went to El Hombre Sin Nombre from CMLL. While he had previous minor success under the names Rayman and El Hijo del Rayo de Jalisco Jr., he never became an international superstar compared to those he beat, which included names like Randy Orton, Brock Lesnar, John Cena (who went by the ring name of The Prototype at the time), and Alberto Del Rio (then known as Dos Caras Jr.)
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A fictional example in Discworld's Witch Trials. Since witches are almost all terrible losers, the winner can look forward to being vaguely resented for the rest of the year (which is fine because it's always Granny Weatherwax and she doesn't care). Nanny Ogg, as runner-up, gets told it was a good try, and she did really well, and would she like a drink? In "The Sea and Little Fishes", she's very afraid that without Granny entering, and no-one else having their head in the game, she might actually win.
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Easily the most tragic example in reality TV history was Murder In Small Town X. The first place winner was Angel Juarbe Jr., a New York firefighter...who would go on to become a casualty in the 9/11 World Trade Center attack a week after the final episode aired.
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Total Drama is an animated reality show with fixed eliminations up until the finale. Per season, fans get to vote who they want to see win from two finalists. The finalist with the most votes in a given country wins in that country's final episode. This means there are both no and two canonical winners and finalists share the consequence of potentially having won: they're not going to win again and while fans still want to see them, the interest that comes from wanting to see a specific character win is gone for previous finalists.
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In 1989, the winners were The Destruction Crew, the team of Mike Enos and Wayne Bloom, better known as the Beverly Brothers from early-90's WWF. Neither are as well known as either of the two runner ups, Dustin Rhodes and Scotty the Body, nowadays better known as Goldust and Raven, respectively.
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America's Next Top Model: Some blogs sound surprised when they talk about past winners actually getting modelling work, even though every contestant leaves the show with some extra experience of an industry they want to work in and a portfolio of pictures. The problem is that Tyra, despite her good intentions (or desire for good television), has a tendency to pick girls who will never get work in the real modeling world for one superficial reason or another: too "old" for being over 22, too "fat" for being over 115 pounds, too "short" for being under 5'7, etc. It wouldn't be surprising at all if none of the girls from Cycle 13 (where the gimmick was that all of them were under 5'7" tall) got work after the show wrapped for the season. Because of this, agencies are hesitant or outright refuse to hire past contestants. Even the girls who are conventionally modelesque have a hard time because agencies just don't like being told who the "next big thing" is. Those who do find work tend to change their names to avoid the stigma.
Elyse Sewell from Cycle 1, who has been very successful in Asia, is considered the most successful contestant to date, even though she came in 3rd.
Lio Tipton, who placed third on its eleventh cycle, has easily outshone the two contestants who finished above them.
Second place winner of cycle three Yaya DaCosta ended up with greater success than her cycle's winner. Also runners up Ann Markley and Toccara Jones were able to make names for themselves in modeling and television.
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The judges on this same season told Lindsey Stirling she'd never sell as a "Hip Hop Violinist," that she needed a band to work with, and that she just wasn't good enough to fly through the air playing the violin. Shortly after she was eliminated from the show, she became a sensation on Youtube thanks to music videos that combined her playing and dancing with top-notch cinematography. She's since since become one of the most successful acts to ever come from the show, with two Gold-selling albums and sold-out tours...which pretty much debunked judge Sharon Osbourne's comment to her that "What you're doing is not enough to fill a theater in Vegas."
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In an example that covers multiple nominations, the 2008 Best Picture nominees (Slumdog Millionaire, The Reader, Frost/Nixon, Milk, and The Curious Case of Benjamin Button) were all well-received in their day, but have largely fallen out of public memory due to other movies released that year, such as The Dark Knight, WALL•E, In Bruges, and Tropic Thunder, all of which have endured better and are more well-remembered than the Best Picture nominees of that year.
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 Slumdog Millionaire
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The American version also counts: the 1st season's 3rd placer Chris Rene had the most success, due to his uber-catchy single "Young Homie", while winner Melanie Amaro's career died after one single from an album that was never released. The 2nd season saw the 3rd and 4th place girl group and boy band, Fifth Harmony and Emblem3 respectively, being more successful than winner Tate Stevens, but, whilst they are popular on social networks, they have struggled commercially in the US and are nowhere near as successful as their UK counterparts. But Emblem3 burnt out rather quickly (in large part due to the boy band scene being monopolized by the aforementioned One Direction) whereas Fifth Harmony were getting bigger and bigger every day until Camilla's untimely departure in Xmas 2016. She has since became even more successful, having had one of the biggest songs of late 2017 with "Havana". The rest of the group subsequently split, with Normani performing particularly well thanks to Khalid and Sam Smith, and herself has became an acclaimed singer-writer. Second-placer Carly Rose Sonenclair built up a huge momentum and dozens of YouTube views during her tenure on the show, but quickly dropped to a lower profile.
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Yohei Komatsu, winner in 2013, is nowhere near as big of a star as Charlotte Flair, sixth-place finisher in 2013, is.
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As for the other runner-up, Lindsay returned to Broadway for a variety of headline roles including Elphaba in Wicked.
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1991 winner Marc Mero had a fairly decent career, but he wasn't quite as successful in the long run as second placer Lightning Kid, now better known as X-Pac.
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It's hard to remember that Christina Grimmie didn't win Season 6 of The Voice considering that she was still popular on YouTube while the two singers that placed above her disappeared as fast as Adam's beard did. Dead Artists Are Better gives her even more of an edge now (or would have, had it not happened the same weekend as one of the worst terrorist attacks in American history). Of course the show has yet to see a truly successful winner; Cassadee Pope from Season 3 may be the leading success story, but she was already well known before the show because of her stint as frontwoman for the band Hey Monday. Melanie Martinez from that same season has also achieved considerable success after her stint on the show.
Another example from Season 6 comes with Morgan Wallen, who failed to get past the playoffs that season, but re-emerged in 2018 as a successful country singer.
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Heather Morris was eliminated just before the top 20 of So You Think You Can Dance. She went on to dance for Beyoncé in the Single Ladies tour and is best known for playing the famously brainless Brittany in Glee.
Likewise with fellow Glee actress Amber Riley. She was rejected on American Idol (in fact, she didn't even get to appear on TV) and now she has probably gotten more fame and exposure than some Idol winners thanks to her role of Mercedes.
Several So You Think... alumni also went on to do bigger and better things even without having actually won. Many of the Latin Ballroom dancers went on to join the lineup of professional dancers on Dancing with the Stars (with Witney Carson going as far as to win Season 19 alongside Alfonso Ribeiro).
Nico Greetham finished in fifth place during the 2013 season of the show, but has since carved out a solid career as an actor, playing the Yellow Ranger in Power Rangers Ninja Steel and becoming a regular in the Ryan Murphy stable of actors for American Horror Story.
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1985 Jr. Female Vocalist runner-up Tiffany Renee dropped the "Renee" and became the first SS alum to land a #1 hit. Meanwhile, the girl who defeated her, Melissa Moultrie, had an appearance on The Twilight Zone (1985)... and that's pretty much it.
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In 1996, the award went to "Tonight, Tonight" by The Smashing Pumpkins. Again it's an impressive video, but the song is generally not as well known as other Pumpkins hits of the era, like "1979", "Today", and "Bullet with Butterfly Wings", and is nowhere near as legendary as Alanis Morissette's signature song "Ironic".
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Season 5: While the contest was effectively abandoned, Titus O'Neil and Darren Young ended up getting promoted with SmackDown contracts, leaving Derrick Bateman as the lone rookie and technically, the unofficial winner. Bateman never made it far in WWE, but found much more success in TNA as EC3.
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Other successful TE runners-up include TNA's Kenny King and Matt Morgan.
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WWE's Tough Enough:
One of its early season winners was Maven, a minor lower-midcard star for a couple of years. Much more success was found by fourth season runner-up The Miz and third season co-winner John Morrison (a lone exception), who were later hired and ended up the top tag team in the company in early 2009, and attained solo (and Tag Team) success on different degrees later on their careers. Miz is still working in the WWE, while Morrison made a name for himself on almost every other company, including the WWE.
Christopher Nowinski came in second against Maven in the first TE, but eventually earned a WWE contract of his own. While his wrestling career was for the most part far less memorable than Maven's, and was cut short by a concussion, he drew on his experience to write Head Games: Football's Concussion Crisis, and became a noted expert on the subject, continuing his fame and recognition long after Maven vanished from the public eye.
Other successful TE runners-up include TNA's Kenny King and Matt Morgan.
Almost one year after the latest revival, winner Andy Leavine was fired whereas the very first person elimination, Ariane "Melina vs. Alicia Fox" Andrew, is on television weekly as Cameron, back-up dancer for Brodus Clay.
Also from season 6: the female winner, Sara Lee, was released from developmental after being impregnated by Wesley Blake, and would tragically pass away a few years later. The runner-up, Amanda Saccomanno (a.k.a. Mandy Rose), also got a developmental deal, appeared on a season of Total Divas and had started wrestling on NXT TV before being drafted onto Raw by Paige along with Sonya Deville (who, ironically enough, was also on Tough Enough under her birth name of Daria Berenato and placed eleventh).
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Erick Stevens, who won in 2007, had some modest success on the indie circuit, but he retired not long afterwards. Compare that to #4 La Sombra, nowadays better known as Andrade "Cien" Almas in WWE and Andrade el Idolo in AEW.
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A downplayed example from Masterchef Australia. Season 7 winner Billie isn't doing bad, having earned herself a respectable career in the cooking industry as a new member of Heston Blumenthal's "The Fat Duck". But the one who got the most out of the show is probably 4th place Reynold. Hailed as the "Dessert King" of the show, he proved to be one of the most popular contestants the series has to offer; and after getting eliminated, he managed to open a successful dessert bar in Sydney. He was brought back in Season 8 to coordinate one of the Pressure Tests, an honour typically reserved for only the best cooks in the country.
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The 2004 WWE Diva Search. Christy Hemme won the contest and got put on TV almost immediately. She then got pushed into a WrestleMania program with Trish Stratus (as a replacement for the injured Lita) that she was nowhere near ready for, and was bad enough she went around apologizing for her poor performance afterwards. She then wound up having to be the focus of the entire WWE Divas division (injuries, firings and departures left WWE with few veteran female wrestlers in 2005) before being released by WWE in December of that year. Meanwhile, Michelle McCool (who placed seventh) bided her time in some bad gimmicks before winning the WWE Women's Championship three times and being the first WWE Divas Champion as well as being 1/2 of the most hated female duos ever, Team LayCool (with 2006 DS winner Layla).
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Nashville Star (2003-08) zig-zagged this trope, with some seasons producing famous people only among the runners-up, and some seasons producing nobody of note at all, winning or losing:
Season 1 winner Buddy Jewell was a Two-Hit Wonder with the smashes "Help Pour Out the Rain" and "Sweet Southern Comfort", but his second album bombed and he was never heard from again. Third-placer Miranda Lambert went on to become easily one of the most popular female artists in country music in The New '10s, with six platinum albums and a parcel of Top 10 country smashes.
Season 2 was a wash, at least stateside: winner Brad Cotter's lead single "I Meant To" stalled out at #35 on the country charts and he was never heard from again. Runner-up George Canyon was equally unsuccessful stateside, but remains fairly popular in his native Canada.
Season 3: Also a wash, as winner Erika Jo's album went nowhere, and runner-up Jason Meadows's success with his lone single "18 Video Tapes" was limited to small-market stations at best. Fourth-placer Lance Miller has had some success as a songwriter, however.
Season 4 is the only aversion, as, despite a false start with his debut album flopping, winner Chris Young went on to have three platinum albums and eight #1 country hits.
Season 5: Perhaps the biggest example yet, as winner Angela Hacker never released anything other than an album of demos that she cut while she was still on the show, and a couple guest appearances on an album by Cowboy Troy. She's such a nobody that she doesn't even have a Wikipedia article. Meanwhile, fifth-placer Whitney Duncan managed to get a full album out (although she had an Early-Bird Cameo on a Kenny Rogers song back in 2004), and seventh-placer Kacey Musgraves has become a popular artist in The New '10s, winning the Grammy for Album of the Year in 2019.
Season 6: Also a wash. Winner Melissa Lawson only put out one single that never made it to an album; fourth-placer Coffey Anderson did a few independent Christian albums; and seventh-placer Justin Gaston switched to acting. (And even then he's still best known for his short relationship with Miley Cyrus)
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This is an in-universe plot point in Rocky II; Apollo Creed won his fight against Rocky in the first movie, but hates the fact that everyone can't stop talking about how impressive it was that Rocky went the distance against him. He decides that the only way to restore his reputation is to provoke Rocky into a rematch so he can decisively beat him and prove it was a fluke.
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However, the most prominent example for The Apprentice had to be the Martha Stewart version. The winner? Dawna Stone, who faded into obscurity. The second-place finisher? Only a New York girl named Bethenny Frankel, who has since starred in multiple reality shows (including The Real Housewives Of New York City), released a line of vodkas, and now has her own daytime talk show.
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2013 had a bit of a zig-zagging in Italian singer Marco Mengoni. He placed 7th in the contest proper, yet won that year's Sanremo festival (and got to Malmo from there), broke sales records back in Italy, and had won the Italian X Factor before then. Mengoni also won an MTV EMA at the end of 2013.
In 2018, Israel won with an entry selected by virtue of its singer winning Rising Star, a show which had failed to crack foreign markets including USA and UK, and had been used as Israeli selection since 2015 as a result of this debacle. Whilst Spain and Ireland, among others, have used regular talent shows as a selection process, this was the most successful case.
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Season 5: Perhaps the biggest example yet, as winner Angela Hacker never released anything other than an album of demos that she cut while she was still on the show, and a couple guest appearances on an album by Cowboy Troy. She's such a nobody that she doesn't even have a Wikipedia article. Meanwhile, fifth-placer Whitney Duncan managed to get a full album out (although she had an Early-Bird Cameo on a Kenny Rogers song back in 2004), and seventh-placer Kacey Musgraves has become a popular artist in The New '10s, winning the Grammy for Album of the Year in 2019.
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Season 2: Runner up Michael McGillicutty has become a Tag Team champion and is now repackaged as Curtis Axel, winning the Intercontinental Title but quickly flatlined afterwards. The actual winner Kaval was more-or-less jobbed out up until his release. Alex Riley was associated with The Miz until he no showed a match that led to Miz losing his WWE Championship and his clumsiness cost him two shots at John Cena's WWE Championship. After his Heel–Face Turn, he scored a victory over his former employer and had some success until an incident where he botched Jack Swagger's gutwrench powerbomb got him demoted into a jobber. The most successful person from this season is fourth placer Husky Harris, who became Bray Wyatt of The Wyatt Family and out of all the stars in NXT's history is second only to Bryan in popularity. In 2017, Wyatt became the second NXT alumni to win a world title.
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The 2002 award went to the soundtrack album for O Brother, Where Art Thou?. While that film's soundtrack retains a cult following among bluegrass enthusiasts, U2's All That You Can't Leave Behind and OutKast's Stankonia are far more recognizable in the mainstream and are considered to be among the quintessential albums of the 2000s.
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The 1976 winner for Most Promising Group was folk duo Myles and Lenny, who dropped off the radar within a year. One of the artists they beat was the Canadian-American group Heart, who were already stars south of the border and would only get bigger after that.
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On Last Comic Standing, the only winners to have relatively successful career after the show were Josh Blue and Alonzo Bodden. Runners up Doug Benson, Ralphie May, Rich Vos, Kathleen Madigan, Gabriel Iglesias, and Amy Schumer are far more popular than the winners of their respective series (May and Vos were 2 and 3 behind season 1 winner Dat Phan. Madigan came in fifth in Season 2, where John Heffron won. Schumer came in fourth and Benson in sixth in Season 5 to Jon Reep. Last Comic Standing was not restricted to amateur comedians, which meant that established performers like Benson, Madigan and Iglesias could come into a season with some name recognition already built up, and would be the most successful comedians of the season by default.
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Casey James is the most successful singer from Season 9, having a few songs on the country chart, but the most successful of the finalists is Katie Stevens, who finished 8th place, but emerged five years later as one of the stars of Faking It. Chances are no one remembers any of the other Top 24 contestants, including Casey.
The only other contestants from the season who get any attention are Todrick Hall, who didn't make the Top 12, but became a successful YouTube celebrity by appealing to the LGBT community, and Tori Kelly, who didn't even make it past Hollywood Week, but emerged in 2015 with the album "Unbreakable Smile", which led to her getting a supporting role in the film Sing a year later.
While he may not have been successful in the US, semi-finalist John Park also had a moderate career as a K-Pop star.
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1991 winner Dances with Wolves, while a critical and commercial success at the time, isn't as well-known or well-regarded today as Goodfellas, widely considered to be Martin Scorsese's magnum opus.
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Hot Chelle Rae took home the award in 2011 after a huge year for them that included two Top 40 hits. Their long-term success was blunted when member Ian Keaggy quit the band, after which they went on hiatus. Meanwhile, nominee Wiz Khalifa wound up having the more impactful career in the long run.
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This is also true on the country music year-end charts. Lee Brice pulled off this feat twice with "Love Like Crazy" and "Drinking Class" being named the top hits of 2010 and 2015 respectively despite only getting to #3 and #2 on their initial chart runs. In between, Josh Turner did the same in 2012 when "Time Is Love" was named the top country hit despite also peaking at #2.
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2004 has probably the most infamous example of this, as the award went to "Last Train Home" by Lostprophets. Nowadays, the band has become Overshadowed by Controversy due to frontman Ian Watkins's criminal convictions while "Going Under" by Evanescence, "Breaking the Habit" by Linkin Park and "In the Shadows" by The Rasmus have become the best-remembered nominees in the long run.
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2006 winner Jack Johnson qualifies when looking at his career in the UK, where this award originates. He is very popular in his native United States and has notched 11 adult alternative number ones, but he only had two UK Top 40 hits. His mainstream impact in the UK is nowhere near that of Indie Pop legends Arcade Fire, pop icons The Pussycat Dolls and R&B star John Legend.
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Austin Mahone, who won in 2013, was a fairly popular teen idol, but his career was held back by the continued popularity of One Direction. Thus, his career quickly fizzled out, and he himself faded into obscurity. His opponents included Iggy Azalea, Twenty One Pilots, The Weeknd, and Zedd, all of whom had considerably more success than him (although aside from Zedd they didn't immediately blow up — Azalea took off in 2014, the Weeknd in 2015, and Twenty One Pilots in 2016).
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Avenged Sevenfold, who won in 2006, is one of the biggest metal bands of the 21st century. But to the general public, they aren't nearly as well-known as Panic! at the Disco, Chris Brown, or especially Rihanna.
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In 1987, Rolling Stone held a poll for Best Video of the Year. It was won by Run–D.M.C.'s video for their Special Olympics-benefiting Christmas novelty track "Christmas in Hollis", beating out Michael Jackson's much-acclaimed and iconic video for "Bad", which has remained a staple of pop culture to this day. While "Christmas In Hollis" remains a Christmas favorite among hip-hop fans, the fact a music video was made for it tends to be forgotten.
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Averted for the most part by The Ultimate Fighter. Former TUF winners Forrest Griffin, Rashad Evans, and Matt Serra have all gone on to become UFC champions, while other winners like Diego Sanchez, Michael Bisping and Nate Diaz have become legitimate contenders, at some point, in their weight classes. Not to say that non-winners haven't done well, considering the success that guys like Josh Koscheck and Kenny Florian have had. It's not that surprising given the show's format, where the contestants directly compete against each other, so it's all the more likely the stronger, more talented fighter would end up winning.
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Springsteen would go on to win the category three times in the 2000s, with "The Rising" in 2003, "Radio Nowhere" in 2008, and "Girls in their Summer Clothes" in 2009. Aside from "The Rising" due to being a post-9/11 patriotic anthem, these songs are pretty obscure today, and all are lesser known than songs that lost to them, like "When I'm Gone", "All My Life", or "Hero" in 2003, "It's Not Over", "The Pretender", and "Icky Thump" in 2008, and "Violet Hill", "I Will Possess Your Heart", and "Sex on Fire" in 2009.
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Ordinary People, which won in 1980, remains a controversial pick to this day because it beat out Martin Scorsese's legendary Raging Bull.
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Sam Smith, the 2014 winner, has averted this so far, and is still far and away the most successful act to have been featured that year (although interestingly Chance The Rapper, who became the second best known artist shortlisted that year, didn't even make it to fifth place). This would happen again with 2015 winners Years And Years (although runner-up James Bay and third placer Stormzy have both done very well for themselves chart-wise).
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MacKenzie Bourg, who finished fourth on Season 15, may be on his way to becoming another example of this, which could be owed to both his surprising diligence and the efforts of his fiercely loyal fanbase that's been with him since his stint on Season 3 of The Voice. A mere two days after his elimination, MacKenzie went on to record his widely-praised original song "Roses", releasing it the night before the finale, which led to it skyrocketing up the iTunes charts in less than a day. Overall it sold 22,000 copies, enough for it to debut at #4 on the Rock Digital Songs chart, the best position for an Idol alum since Phillip Phillips' coronation single "Home".
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America's Got Talent incidents:
While Jackie Evancho came second on, she is the one performing with the big singers and orchestras, and she is the one with bestselling albums, while the first-place contestant is not remembered. It became cemented a year later when Michael Grimm, the guy who beat Jackie, performed in the results show of the Top 10 episode while Jackie performed in the finale special. It also may have been planned: AGT producers may have been leery of having an 10-year-old girl headlining a show in Las Vegas.
This pretty much happened to all the winners except for Terry Fator, who has his own Vegas show, and Grace VanderWaal. Acts like Nuttin' But Stringz, Recylced Percussion, and Fighting Gravity have done better than the winners of their seasons.
The judges on this same season told Lindsey Stirling she'd never sell as a "Hip Hop Violinist," that she needed a band to work with, and that she just wasn't good enough to fly through the air playing the violin. Shortly after she was eliminated from the show, she became a sensation on Youtube thanks to music videos that combined her playing and dancing with top-notch cinematography. She's since since become one of the most successful acts to ever come from the show, with two Gold-selling albums and sold-out tours...which pretty much debunked judge Sharon Osbourne's comment to her that "What you're doing is not enough to fill a theater in Vegas."
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The Sound of 2012 poll was won by Michael Kiwanuka, who was ultimately supplanted in popularity by second-placed Frank Ocean, fourth-placed Skrillex, and unranked nominee A$AP Rocky. Kiwanuka has however retained critical acclaim, winning the Mercury Prize in 2020 and having three Gold albums in the UK.
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The Sound of 2018 poll was won by Norwegian singer Sigrid, who went on to have one UK Top 10 hit later that year. Fourth placer Khalid, meanwhile, already had considerable buzz and a few hits in his native United States before the poll was even announced. By the end of 2018, Khalid and unranked nominee Billie Eilish had both become international successes, with also-unranked Lewis Capaldi becoming successful the following year, while Sigrid hasn't had any major hits outside of Europe.
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The initial success of Shannon Noll and Damien Leith compared to that of Guy Sebastian and Jessica Mauboy (both of whom represented Australia in the Eurovision Song Contest) led to the belief that winning Australian Idol was always a less desirable outcome than being runner up. Sebastian was hard to market because of his overt Christianity, while songwriters found it hard to find a niche for Mauboy, who was a country singer in her early teens, but didn't want to take that up again. However, those two winners went on to outsell their runners up, Sebastian becoming the most successful ''Australian Idol singer" and break records that don't include the "Idol singer" qualification.
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ECW's 911 won the award in 1994, followed by Bob Holly, Mikey Whipwreck and Abbudah Singh (later ECW's Balls Mahoney). While Whipwreck is the only one of the four to have been a World Heavyweight Champion (in 1995 ECW), Holly is easily the most famous of the four.
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Madusa, who won in 1988, was the first woman to win the award, was one of the biggest female stars of the era and went on to a decently successful career as a monster truck driver, but she's still probably not as famous (or infamous) as the runner-up that year: Chris Benoit.
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2018 winner Alessia Cara (who technically broke through years earlier with her Top 5 hit "Here") ended up with the award following the Top 10 success of "Scars to Your Beautiful" and "Stay" (her collaboration with Zedd) the previous year... only for her popularity to crash not long afterwards. In contrast, fellow nominees SZA, Lil Uzi Vert, and Khalid would see far more success in the coming years.
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Series 7 provides what is probably the most egregious example of this trope. The first act to have an original hit single was neither winner Matt Cardle nor runner-up Rebecca Ferguson; it was fourth-placer Cher Lloyd with the number 1 "Swagger Jagger." She would also find success stateside with the catchy "Want U Back" a year later. Ferguson would manage to have modest success of her own, while Cardle faded into obscurity. Then there's One Direction, who finished third and are more commercially successful than everyone else from the show's history combined.
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Project Runway has had its fair share of runner-ups both breaking into the industry and generally being more well-known than the winners; the only winner, out of its eight-plus seasons, that has actually come through is Season 4's Christian Siriano (ironically, he's the youngest winner in the show's history). The most well-known players are probably Season 1's Austin Scarlett (fourth place) and Season 2's Santino Rice (third place); both had their own reality show airing on Lifetime and in Santino's case had a very memorable stint as a judge on RuPaul's Drag Race.
Let's not forget Chris March from Season 4, who lost his spot in the final three to Rami Kashou. Since then he's dressed Meryl Streep for the Academy Awards and Golden Globes, and has his own reality show.
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Gym Class Heroes, 2007's winners, have had their fair share of success, but they're barely a blip compared to female icons Carrie Underwood and Amy Winehouse.
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1984 winner Paul Young had a decent career, but one of the acts he beat was none other than George Michael and Wham!
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Liberty X were the runners up on the UK version of Popstars and did much better than the actual winners - Hear'say. Although Hear'say's Myleene Klass went on to have a better solo career than either, and Kym Marsh has built herself a steady acting career on Coronation Street.
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Christopher Nowinski came in second against Maven in the first TE, but eventually earned a WWE contract of his own. While his wrestling career was for the most part far less memorable than Maven's, and was cut short by a concussion, he drew on his experience to write Head Games: Football's Concussion Crisis, and became a noted expert on the subject, continuing his fame and recognition long after Maven vanished from the public eye.
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One of its early season winners was Maven, a minor lower-midcard star for a couple of years. Much more success was found by fourth season runner-up The Miz and third season co-winner John Morrison (a lone exception), who were later hired and ended up the top tag team in the company in early 2009, and attained solo (and Tag Team) success on different degrees later on their careers. Miz is still working in the WWE, while Morrison made a name for himself on almost every other company, including the WWE.
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While Leona Lewis was the only contestant from her series to have any success, the act that finished behind Alexandra Burke, JLS, may be more successful than her, in the UK at least, although both acts ended up falling downhill after 5 years, with JLS spitting after their 4th album Evolution failed, with their farewell single failing to make the top 10, whilst Alexandra's second album also failed to do so, and she was dropped. The three acts that finished behind Little Mix have also had top 10 success in the UK. However, out of the top 4 that series, Amelia's popularity in Eastern Europe is the only semblance of overseas success from someone other than Little Mix (who broke a US chart record for a top 5 placing album there, after having a song featured on the season finale of Glee). Amelia (3rd) and Misha B (4th)would, however, struggle with their 3rd singles, and never get a true chance for an album. Marcus Collins, the runner up, released a questionable cover 2 months after the XF final, meaning his career was but done before another act from the series thought about a single. He is now an actor in Kinky Boots, but remains a BFF of Jade from LM.
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On RuPaul's Drag Race, the first three seasons all featured runners-up that grew more popular than the winner: Nina Flowers in Season 1, Raven in 2note Though Ru ended up hiring her as her personal makeup artist., and Manila Luzon in 3. This was one of the reasons Ru changed the format in Season 4 to let fans weigh in on social media before crowning the winner. It's not a direct vote—Ru will consider viewer input but still makes the final choice—but it ensures that the winning queen isn't The Scrappy like Season 2's Tyra Sanchez.
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Star Search has this reputation. The list of winners is no comparison to the list of those who DIDN'T end up winning at the end of the season: Aaliyah, Christina Aguilera, Drew Carey, Dave Chappelle, Destiny's Child, Alanis Morissette, Kevin James, Dennis Miller, Rosie O' Donnell, LeAnn Rimes, Jessica Simpson, Britney Spears, Justin Timberlake, and so on. This one, at least, is easy to understand. Star Search, for some completely inexplicable reason, uses a single elimination format, meaning that aside from skewed voting blocks and unpredictable judges, an unlucky seeding can knock out a strong contender early, especially comedians who tend to use their strongest material early on, leaving less for later rounds.
In one of his shows, Dave Chappelle talks on how it started his career, but each time he scored lower and lower until he eventually dropped out:
In a wonderful case of sweet revenge, Drew Carey ended up appearing on The Tonight Show with Johnny Carson and, in only his first appearance, was given the rare honor of being invited to sit next to Johnny and have a chat with him after his set. During an interview for a PBS special about Carson, Drew said THAT moment was the moment where he knew he'd made it.
1985 Jr. Female Vocalist runner-up Tiffany Renee dropped the "Renee" and became the first SS alum to land a #1 hit. Meanwhile, the girl who defeated her, Melissa Moultrie, had an appearance on The Twilight Zone (1985)... and that's pretty much it.
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Disney had absolutely no faith in The Lion King, getting lower-level animators to work on it while the more accomplished ones worked on Pocahontas. While the latter film is still popular today, it is one of the more divisive films in the Disney catalog, being criticized for historical inaccuracies at best and being considered the ending of their stellar period in the 90s at worst, along with receiving a "rotten" score on Rotten Tomatoes. The former, however, was the highest-grossing film of 1994 and sold over 32 million VHS tapes in North America alone (and 23 million internationally) in addition to billions of dollars of merchandise in 1994 alone, a Broadway musical that has been active since 1997, two TV series, and a remake that grossed over a billion dollars.
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Shingo Takagi won in 2005, and while is very well-known in Japan, he never reached the global heights that Bobby Lashley (#5) and The Miz (#9) did.
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The Masked Singer:
In spite of placing second in season 3, Turtle/Jesse Mc Cartney is much more fondly remembered then the season's winner, Night Angel/Kandi Burruss. To compare, Turtle managed to take fourth on a list of the top ten best performances in the show's history and would later return in season six to sing a duet with one of the contestants. By contrast, Night Angel is lucky if she gets to appear in a commercial for the show.
Happened in again in Season 5 where Black Swan/JoJo lost to Piglet/Nick Lachey. She ended up being nominated for a People's Choice Award for the show while Piglet got nothing.
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In 1995 (the first year of the award, as "Best Pop Album"), it was won by Bonnie Raitt's Longing in Their Hearts. It's been eclipsed in the public eye by the runner-up, the first U.S. album by a Swedish Europop group by the name of Ace of Base, who had scored several hits the previous year, including their Signature Song "The Sign".
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The 1941 Best Picture award went to a film known as How Green Was My Valley. It would have been forgotten outside of hardcore cinephile circles had it not been for the fact it had won the award instead of Citizen Kane, the perennial choice for the "greatest film of all time."
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Chariots of Fire in 1981 and Gandhi in 1982. While both are cult classics to this day, they don't hold a candle to Raiders of the Lost Ark or E.T. the Extra-Terrestrial in terms of overall fame.
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Gary Albright took home the 1988 award - whilst impressive, the most he achieved in-ring was the AJPW Tag Team Championship until his untimely death in 2000. He beat off big names including Kenta Kobashi, Scott Steiner, Cactus Jack, and Scotty the Body.
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1981 winner David Sammartino failed to escape the shadow of his father, Bruno Sammartino, while the third-place finisher that year, "Mr. Perfect" Curt Hennig, went on to a more successful career.
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2016 winner Meghan Trainor won following her 2015 breakthrough that included four top 20 hits and a triple platinum album. In the years following, her popularity waned considerably, and her third album was released in 2020 following a two-year delay to little fanfare or success. Two other nominees that year - country singer Sam Hunt and indie rock guitarist Courtney Barnett - have gone on to have longer-lasting success than Trainor wound up having.
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Daichi Hashimoto succeded where his father couldn't by winning the 2011 Rookie of the Year award. That's where the success ended, and his career has largely floundered since. Compare that to Tommaso Ciampa, who was on the indie scene at the time and would go on to become one of the biggest stars in WWE NXT history.
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1997's winner was Kula Shaker, a Indian music-flavored psychedelic rock band riding on the heels of the post-Britpop scene and a string of top 10 hits including "Tattva", "Govinda", and their cover of Billy Joe Royal's "Hush". Then their career momentum crashed and critics began seeing them as a "joke band". As for the Spice Girls, the artists they beat? They became one of the biggest girl groups of all time.
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From season 2, Ali Stroker made history as the first wheelchair user to star on Broadway, and later won a Tony for Oklahoma! (which means two of the three Tony winners who have been on Glee got started by losing The Glee Project). Tyler Ford made a name for themselves as a writer and activist for transgender and nonbinary rights, and often rubs shoulders with the likes of Ariana Grande and Miley Cyrus. The second season winner Blake Jenner did become a regular in the fifth season and had some prominent film roles, but his career petered out and he's mostly known for being the guy Melissa Benoist divorced after abuse allegations.
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5 Seconds of Summer's victory in 2014 was largely also due to success in the public ballot, and Sam Smith was arguably the artist who ultimately had the most commercial success over.
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The English Patient, which won in 1997, was a critical and commercial success at the time of it's win, but is a common target of mockery now. Two of the nominees were Fargo and Jerry Maguire, which are much better remembered — with Fargo in particular widely seen as the more deserving Best Picture winner today.
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On the Italian version, the eleventh season has it played straight, as its winner Lorenzo Licitra had his debut album chart no higher than #24 on the album charts back home and his winner's single "In the Name of Love" reach #37. Second place? MÃ¥neskin, who would later rise to international performance upon their win in the 2021 edition of the Eurovision Song Contest.
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Annie Hall won in 1977. While it's critically-acclaimed, was a huge commercial success at the time of it's release and proved to be influential for writers of comedy films and TV shows, it doesn't hold a candle to A New Hope, the film that kickstarted the Star Wars franchise, in terms of notoriety amongst the general public.
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1993 may be the most infamous example in British history. It was won by Tasmin Archer, a singer who faded into almost complete obscurity after her hit "Sleeping Satellite". One of the acts she beat? Take That, who went on to become one of the most popular British musical acts of the 1990s.
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Little Boots won the Sound of 2009 poll at a time when she was being heavily hyped in the British media as a potential "next big thing". She hasn't gone onto much success, but third-placed Florence + the Machine, sixth-placed Lady Gaga and ninth-placed Passion Pit all became much more successful.
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New Japan Pro-Wrestling Young Lion Katsuya Kitamura won in 2017. However, a cerebral concussion and a later leg injury sustained in a scooter accident cut his wrestling career short, and he tragically passed away in 2022. Meanwhile, third place winner Bianca Belair is a multi-time women's champion in WWE.
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Season 1: Even before his appearance on NXT, Daniel Bryan had built a reputation as a highly respected indie wrestler, and was once known as one of the best performers to have never signed with the WWE. Although Bryan was abruptly voted off during the first elimination on the first season of NXT, he wound up becoming one the most popular wrestlers in WWE history, becoming a one-time World Heavyweight Champion and a three time WWE Champion. Season 1 winner Wade Barrett, on the other hand, hasn't had anything as big as his initial world title chase during the Nexus angle. It took a gimmick overhaul into a messenger of "bad news" to regain Barrett some of the popularity he had lost since then. The season's only other notable success story was sixth-placer Skip Sheffield, who became mega-face Ryback and soared to main event status only months after his re-debut. Like Barrett, his popularity waned very quickly afterwards.
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Big Brother Canada season 1 ended with Jillian winning and Gary Levi placing second. Gary has since gone on to be a huge social media personality, a spokesperson for being yourself across Canada, and co-hosts the second season after-show with Peter Brown (sixth place). Jillian, meanwhile, is rarely heard of and often thought of as the woman who stole Gary's first place prize (one of the jurors accidentally voted for the wrong person, and that one vote decided the game.)
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The 2013 award was won by Ben Howard, who never returned to the Top 40 after winning and whose career has largely petered out, while alt-J, Jake Bugg and Rita Ora have all done much better than him.
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Jesus Jones won in 1991. Seal was the only one who is remembered as anything more than a one-hit wonder (although Deee-Lite was the only actual one-hit wonder there).
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Lionel Richie's 1985 winning album Can't Slow Down, while a huge hit at the time, isn't exactly a household name today the way Prince's Purple Rain, Bruce Springsteen's Born in the U.S.A., Cyndi Lauper's She's So Unusual, or Tina Turner's Private Dancer are.
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Crash beating Brokeback Mountain in 2005. The latter was heavily favored to win that year, and is much better remembered today.
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The X Factor has played this trope straight. The runners up from the first series, the vocal group G4, were ultimately more successful than winner Steve Brookstein, whose coronation single was his only hit ever, although this was more to do with disputes with the label, who he has been INCREDIBLY critical of since. In the 2009 series, runner up Olly Murs seems to have become more successful than winner Joe McElderry (whose singing career looked to have been kind of a non-starter after very publicly losing the Christmas number one single spot to Rage Against the Machine - he released a cover of a Norwegian song that disappointed, his follow up singles went nowhere, and his appearance on another talent competition reality show, Popstar to Operastar, was mainly to build up whatever momentum he had left), as have memorable and visually distinctive duo Jedward, who appear to be getting into children's TV presenting and advertising and have twice carried the Irish baton at Eurovision successfully enough.
The X Factor is actually interesting because the trope is only really played straight when the winner is a solo male. The two Under-25 females and one Girl Group who have won thus far (Leona Lewis, Alexandra Burke and Little Mix) have enjoyed very successful careers so far, with each of their post-show debut singles (at least) reaching #1 on the UK Singles Chart.
The two overs to have won, Steve Brookstein and Samantha Bailey, both had their debut single and album top the charts, before both faded back into obscurity.
While Leona Lewis was the only contestant from her series to have any success, the act that finished behind Alexandra Burke, JLS, may be more successful than her, in the UK at least, although both acts ended up falling downhill after 5 years, with JLS spitting after their 4th album Evolution failed, with their farewell single failing to make the top 10, whilst Alexandra's second album also failed to do so, and she was dropped. The three acts that finished behind Little Mix have also had top 10 success in the UK. However, out of the top 4 that series, Amelia's popularity in Eastern Europe is the only semblance of overseas success from someone other than Little Mix (who broke a US chart record for a top 5 placing album there, after having a song featured on the season finale of Glee). Amelia (3rd) and Misha B (4th)would, however, struggle with their 3rd singles, and never get a true chance for an album. Marcus Collins, the runner up, released a questionable cover 2 months after the XF final, meaning his career was but done before another act from the series thought about a single. He is now an actor in Kinky Boots, but remains a BFF of Jade from LM.
Alexandra and Jade Thirlwall from Little Mix failed to make the live shows after succeeding their auditions, both 3 years before their respective wins. Alexandra lost the Judges' Houses in 2005, whilst Jade was ejected from bootcamp in 2008. In 2011, the Bowties Are Cool Geordie was initially rejected in Bootcamp, then put into a group named Orion, they were rejected, but she was then put into a new group called Rythmix- LM's then-appellation.
Shayne Ward has been the only male X Factor winner to more or less avert this trope so far, going on to enjoy a moderately successful career as a singer and musical theatre performer. The runner-up from that year, Andy Abraham also did quite well initially, but his career imploded spectacularly following his disastrous performance as the UK's Eurovision Song Contest contender in 2008.
Leon Jackson was also the most successful contestant from his season, but his career quickly faded.
Since 2013, this has had little effect. Fleur East being a one hit wonder, and serial runner up Saara Aalto being second from bottom rather than 2nd from top in the ESC final (even though it was her nation's first in 4 years, and resulted in the remarkable exit of serial troublemakers Azerbaijan)in 2018 were the only runners up to have notable moments, whilst few winners have been able to get new material quickly when still fresh and have became quickly forgotten.
Like a lot of other singing shows, the prize (a record deal with Simon Cowell's label) for coming first is more or less worthless, because almost everyone who gets into the finals will inevitably get the same deal if they get enough hype during the show, but without the massive pressure and expectations associated with coming first.
If anything, they stand a better chance. The actual contract you get when you win X Factor is somewhat notorious, so runners up actually have a shot at getting a better deal than the winner.
Series 7 provides what is probably the most egregious example of this trope. The first act to have an original hit single was neither winner Matt Cardle nor runner-up Rebecca Ferguson; it was fourth-placer Cher Lloyd with the number 1 "Swagger Jagger." She would also find success stateside with the catchy "Want U Back" a year later. Ferguson would manage to have modest success of her own, while Cardle faded into obscurity. Then there's One Direction, who finished third and are more commercially successful than everyone else from the show's history combined.
Actually, every winner has charted in the top 5 with their debut album, with only Leon not in the top 3, but only 4 contestants (Shane, Leona, Joe, Little Mix) had their second albums also in the top 5 out of the first 8 winners, and even then, Joe was dropped by Syco by this time and had to rebound on Popstar to Operastar.
The American version also counts: the 1st season's 3rd placer Chris Rene had the most success, due to his uber-catchy single "Young Homie", while winner Melanie Amaro's career died after one single from an album that was never released. The 2nd season saw the 3rd and 4th place girl group and boy band, Fifth Harmony and Emblem3 respectively, being more successful than winner Tate Stevens, but, whilst they are popular on social networks, they have struggled commercially in the US and are nowhere near as successful as their UK counterparts. But Emblem3 burnt out rather quickly (in large part due to the boy band scene being monopolized by the aforementioned One Direction) whereas Fifth Harmony were getting bigger and bigger every day until Camilla's untimely departure in Xmas 2016. She has since became even more successful, having had one of the biggest songs of late 2017 with "Havana". The rest of the group subsequently split, with Normani performing particularly well thanks to Khalid and Sam Smith, and herself has became an acclaimed singer-writer. Second-placer Carly Rose Sonenclair built up a huge momentum and dozens of YouTube views during her tenure on the show, but quickly dropped to a lower profile.
Lakoda Rayne themselves are a subversion. They finished ninth in season one of the American version, but only managed to release one single. But one member, Hayley Orrantia, left the group to become an actress. You may recognize her as Erica on The Goldbergs.
On the Italian version, the eleventh season has it played straight, as its winner Lorenzo Licitra had his debut album chart no higher than #24 on the album charts back home and his winner's single "In the Name of Love" reach #37. Second place? MÃ¥neskin, who would later rise to international performance upon their win in the 2021 edition of the Eurovision Song Contest.
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In 2014, the award was won by "Glory" from Selma, which, despite giving John Legend the coveted EGOT status, was eclipsed in mainstream recognition by "Everything is Awesome" from The LEGO Movie almost immediately.
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The biggest new opening of the February 19-21, 1999 box office was October Sky, a film about the space race. Another, much more iconic film with the same initials was the week's second biggest new film — Office Space.
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Shayne Ward has been the only male X Factor winner to more or less avert this trope so far, going on to enjoy a moderately successful career as a singer and musical theatre performer. The runner-up from that year, Andy Abraham also did quite well initially, but his career imploded spectacularly following his disastrous performance as the UK's Eurovision Song Contest contender in 2008.
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The Natalie Cole and Nat "King" Cole "virtual duet" version of "Unforgettable" is forgotten compared to Nat "King" Cole's iconic original version, and has been largely eclipsed by Bryan Adams' "Everything I Do (I Do it For You)" and R.E.M.'s "Losing My Religion".
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The 1998 Best Picture award is one of the more infamous examples - the award went to the comedy-drama Shakespeare in Love instead of the heavily-favored Saving Private Ryan. The latter is far better remembered today. Learning about the aggressive and at times dirty lobbying that Harvey Weinstein did to get his award doesn't help.
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Season 4 is the only aversion, as, despite a false start with his debut album flopping, winner Chris Young went on to have three platinum albums and eight #1 country hits.
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The 1981 ceremony is one of the more controversial examples: Christopher Cross was a phenomenon in the early '80s, and his self-titled debut album won in 1981 as he was sweeping the "big four" categories. One of the albums it beat? The Wall. The general consensus is that both albums are excellent, but Pink Floyd's masterpiece was more worthy of the award considering its huge influence among musicians and in pop culture. And Cross is far less iconic than Billie Eilish, who did the same thing four decades later.
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José Feliciano, a Puerto Rican rock singer, won the award in 1969. Today, few people would say the award should have gone to anyone other than Cream, while Feliciano is mostly known today for the Christmas classic "Feliz Navidad". Interestingly, Cream had already broken up three months prior to the 1969 Grammy ceremony.
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The only other contestants from the season who get any attention are Todrick Hall, who didn't make the Top 12, but became a successful YouTube celebrity by appealing to the LGBT community, and Tori Kelly, who didn't even make it past Hollywood Week, but emerged in 2015 with the album "Unbreakable Smile", which led to her getting a supporting role in the film Sing a year later.
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Kramer vs. Kramer won in 1979. While it was the highest-grossing film of 1979 in the United States and Canada and still maintains a cult following, it isn't as well-known today compared to Apocalypse Now, widely considered one of the greatest films ever made and with a coveted spot in the United States National Film Registry to boot.
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Erik Watts won the award in 1992, although not without controversy: his father Bill was the WCW's booker at the time, and the push he received garnered accusations of nepotism. Ultimately, Watts did not wind up having an especially remarkable career, while Diamond Dallas Page, who came in second, went on to become one of the biggest stars in WCW and has since gained notoriety for his DDP Yoga program, which has gained online fame for the remarkable transformations of people who've practiced it.
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Chris Sabin, who won in 2003, had a decent and long-lasting career in Impact Wrestling and the independent circuit as part of the Tag Team Motor City Machine Guns, but in the long run the winner was the third-placed Japanese rookie named Shinsuke Nakamura.
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The 1956 Best Picture award went to Around the World in 80 Days (1956). Today, few people wouldn't say Cecil B. DeMille's masterpiece The Ten Commandments (1956) should have won the award instead, while Around the World in 80 Days is mostly remembered either for it's title sequence by Saul Bass or for being one of the few English-language films done by legendary Mexican comedic actor Cantinflas.
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Brand New Day by Sting is mostly forgotten outside of the track "Desert Rose". Meanwhile, you had the quintessential late '90s boy band album in Backstreet Boys' Millennium and the quintessential late '90s Latin pop album in Ricky Martin's self-titled record.
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Of the 3 top-ranking games of the Commonplace Book competition at the TigSource Forums, first place Verge did enjoy some success, but ultimately fell victim to the creator's previous game Depict1 being a Tough Act to Follow. From Primordial Egg, which got second place, quickly faded into obscurity. The third place entry, Eversion, went on to be the most publicized and famous of them all due to Colbert Bumps by DeceasedCrab and VG Cats, and kickstarted the Disguised Horror Story twist copied by numerous other indie games ranging from Dreaming Mary to Doki Doki Literature Club!.
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The winner of Season 5 of Top Chef was Hosea Rosenberg. Third place went to Carla Hall. Carla gained immense popularity due to her warm sunny nature and kooky sense of humor. She has hosted numerous television shows.
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Colby Donaldson, who was the runner-up of Survivor: The Australian Outback, came close. The winner, Tina Wesson, won $1,000,000. Colby won $100,000 and two cars, and also went on to a modest acting career (including razor ads) as well as a career as TV host (working on reality Game Shows such as The History Channel's Top Shot and The Butcher (2019)). He also was asked back for the All-Stars and Heroes vs Villains seasons and was a finalist for All-Stars' "favorite survivor" poll, which would have earned him a million.
Elizabeth Filarski (now Hasselbeck) came in fourth place on Outback, and went on to become a successful television presenter. She left a 10-year gig as co-host of the popular women's talk show The View to join Fox News Channel.note Her marrying NFL player and current ESPN personality Tim Hasselbeck is actually an aversion. They met at Boston College before she went on Survivor.
Rupert Boneham of Survivor: Pearl Islands, who, though only placing 8th in that season, then 4th in All-Stars, won the Favorite Survivor poll and the prize of a million dollars... in other words, the only person to win a million without even placing in the top three!
Compare: The first winner of Survivor: Richard Hatch who failed to pay taxes on his winnings and ended up in big trouble. (According to The Other Wiki, he served a 51 month sentence, which prevented him from competing in Survivor: Heroes vs. Villains).
"Boston" Rob Mariano from Survivor: Marquesas came back for All-Stars, but didn't get the million dollars... he got the million-dollar winner, marrying Amber Brkich (in addition to his own second-place winnings). The two then took the opportunities their Super Couple status offered them, including two stints on The Amazing Race, and Rob would make more repeat appearances on Survivor, ultimately winning the Redemption Island season.
Redemption Island itself produced another example in seventh-place finisher Matt Elrod, now better known by his stage name Wyatt Nash. He has had steady work as an actor, including recurring roles on Riverdale and Dear White People.
Quite a few people have a hard time remembering that Russell Hantz was the runner-up in Survivor: Samoa due to how astronomically well-known he is (not necessarily well-liked, but well-known). It doesn't help that he played the Heroes Vs Villains season while under the impression that he did win (as it was filmed before Samoa aired, and therefore before Samoa's live finale - he knew he made it to the finals, but it never occurred to him that he might have lost).
Aubry and Tai were the runner-ups of Kaoh Rong, but they are more well-known than the actual winner of the season, Michele (who was criticized for not being a very strategic winner). In fact, they both return for Game Changers where they went on to the last two jury members of that season.
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Hell's Kitchen:
Season 7 winner Holli was unable to take the job of head chef at the Savoy Grill in London due to visa issues, while runner-up Jay eventually returned to the series as the sous chef for the blue team.
Season 11 winner Ja'Nel did not receive the head chef position at Gordon Ramsay Pub & Grill in Caesars Palace, Las Vegas after failing a drugs test, while third place finisher Jon went on to become a sous chef at Gordon Ramsay Steak in Paris, Las Vegas under Season 10 winner and later red team sous chef Christina Wilson.
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In 2018, Israel won with an entry selected by virtue of its singer winning Rising Star, a show which had failed to crack foreign markets including USA and UK, and had been used as Israeli selection since 2015 as a result of this debacle. Whilst Spain and Ireland, among others, have used regular talent shows as a selection process, this was the most successful case.
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Another example from Season 6 comes with Morgan Wallen, who failed to get past the playoffs that season, but re-emerged in 2018 as a successful country singer.
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2001 was won by boy band A1, now mostly known outside of Norway (where member Christian Ingebrigtsen hails from) and Asia for their cover of A Ha's "Take On Me" and to a lesser extent for their original single "Caught in the Middle". One of the acts they beat, Coldplay, would go on to become one of the biggest bands of the new millennium.
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In 1986, a-ha's "Take on Me" won eight awards but lost Video of the Year to the Dire Straits' 'Money for Nothing". While both are landmark Animated Music Videos for iconic songs, "Take on Me" remains the most remembered video.
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The Rock, then known as Rocky Maivia, finished in third place in 1996. Compared to the actual winner it's another downplayed example given that said winner was The Giant, now known as Big Show. Compared to the second-place finisher it's completely played straight, as that was ex-NFL player Steve "Mongo" McMichael, whose pro wrestling career in WCW was not as successful as his American football career.
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The Runner-Up Takes It All
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Also from season 6: the female winner, Sara Lee, was released from developmental after being impregnated by Wesley Blake, and would tragically pass away a few years later. The runner-up, Amanda Saccomanno (a.k.a. Mandy Rose), also got a developmental deal, appeared on a season of Total Divas and had started wrestling on NXT TV before being drafted onto Raw by Paige along with Sonya Deville (who, ironically enough, was also on Tough Enough under her birth name of Daria Berenato and placed eleventh).
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The Runner-Up Takes It All
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Several singers were rejected by American Idol such as Colbie Caillat, Lady Antebellum singer Hilary Scott, and R&B singer Bobby Valentino.
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The Runner-Up Takes It All
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In 1979, "The Rainbow Connection" from The Muppet Movie lost to "It Goes Like It Goes" from Norma Rae. While Norma Rae is remembered enough to have been selected to be preserved in the National Film Registry in 2011, "It Goes Like It Goes" is barely remembered these days, while "Rainbow Connection" has become a modern standard, covered by everyone from the Carpenters to Johnny Mathis to Sarah McLachlan, and an anthem for both the Muppets franchise and its fanbase.
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The Runner-Up Takes It All
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Three years earlier, Jacob Hoggard places third behind Kalan Porter and Theresa Sokyrka. Jacob's band, Hedley, has since gone on to chart more singles and albums than any other acts associated with Canadian Idol. (In Canada, that is. As mentioned above, most non-Canadians have only heard of Jepsen.) They even cracked the US Modern Rock charts once.
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The Runner-Up Takes It All
 The Runner-Up Takes It All / int_f67aead0
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In a wonderful case of sweet revenge, Drew Carey ended up appearing on The Tonight Show with Johnny Carson and, in only his first appearance, was given the rare honor of being invited to sit next to Johnny and have a chat with him after his set. During an interview for a PBS special about Carson, Drew said THAT moment was the moment where he knew he'd made it.
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The Runner-Up Takes It All
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Monty Brown, who won in 2004, is definitely not on the level of the aforementioned John Morrison, who finished in third.
 The Runner-Up Takes It All / int_f84e9cf5
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The Runner-Up Takes It All / int_f84e9cf5
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The Runner-Up Takes It All
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Mikey Whipwreck won in 1994. Whilst he had a respectable career as ECW Champion, the second-placer was one Jean-Paul Levesque, now known as Triple H.
 The Runner-Up Takes It All / int_fcc7ec6b
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The Runner-Up Takes It All
 The Runner-Up Takes It All / int_ffc6ca91
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Lakoda Rayne themselves are a subversion. They finished ninth in season one of the American version, but only managed to release one single. But one member, Hayley Orrantia, left the group to become an actress. You may recognize her as Erica on The Goldbergs.
 The Runner-Up Takes It All / int_ffc6ca91
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The following is a list of statements referring to the current page from other pages.

 The Runner-Up Takes It All
processingCategory2
Reality TV Tropes
 The Runner-Up Takes It All
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Victory and Defeat
 The Avengers (Jason Aaron) (Comic Book) / int_808324e1
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The Runner-Up Takes It All
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The Runner-Up Takes It All
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The Runner-Up Takes It All
 Blue Crush / int_808324e1
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The Runner-Up Takes It All
 Lemonade Mouth / int_808324e1
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The Runner-Up Takes It All
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The Runner-Up Takes It All
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The Runner-Up Takes It All
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The Runner-Up Takes It All
 TheRunnerUpTakesItALl
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The Runner-Up Takes It All
 TheRunnerupTakesItAll
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The Runner-Up Takes It All
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The Runner-Up Takes It All
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The Runner-Up Takes It All
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The Runner-Up Takes It All
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The Runner-Up Takes It All
 David Archuleta (Music) / int_808324e1
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The Runner-Up Takes It All
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The Runner-Up Takes It All
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The Runner-Up Takes It All
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The Runner-Up Takes It All
 Francesca Michielin (Music) / int_808324e1
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The Runner-Up Takes It All
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The Runner-Up Takes It All
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The Runner-Up Takes It All
 Lola Indigo (Music) / int_808324e1
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The Runner-Up Takes It All
 MÃ¥neskin (Music) / int_808324e1
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The Runner-Up Takes It All
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The Runner-Up Takes It All
 Radio Disney (Radio) / int_808324e1
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The Runner-Up Takes It All
 After Midnight / int_808324e1
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The Runner-Up Takes It All
 American Idol / int_808324e1
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The Runner-Up Takes It All
 America's Got Talent / int_808324e1
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The Runner-Up Takes It All
 America's Next Top Model / int_808324e1
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The Runner-Up Takes It All
 Britain's Got Talent / int_808324e1
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The Runner-Up Takes It All
 Dancing with the Stars / int_808324e1
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The Runner-Up Takes It All
 Eurovision Song Contest / int_808324e1
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The Runner-Up Takes It All
 Flavor of Love / int_808324e1
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The Runner-Up Takes It All
 I Love New York / int_808324e1
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The Runner-Up Takes It All
 Last Comic Standing / int_808324e1
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The Runner-Up Takes It All
 LEGO Masters / int_808324e1
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The Runner-Up Takes It All
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The Runner-Up Takes It All
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The Runner-Up Takes It All
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The Runner-Up Takes It All
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The Runner-Up Takes It All
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The Runner-Up Takes It All
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The Runner-Up Takes It All
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The Runner-Up Takes It All
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The Runner-Up Takes It All
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The Runner-Up Takes It All
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The Runner-Up Takes It All
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The Runner-Up Takes It All
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The Runner-Up Takes It All
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The Runner-Up Takes It All
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The Runner-Up Takes It All
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The Runner-Up Takes It All
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The Runner-Up Takes It All
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The Runner-Up Takes It All
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The Runner-Up Takes It All
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The Runner-Up Takes It All
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The Runner-Up Takes It All
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The Runner-Up Takes It All
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The Runner-Up Takes It All
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The Runner-Up Takes It All
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The Runner-Up Takes It All
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The Runner-Up Takes It All
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The Runner-Up Takes It All
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The Runner-Up Takes It All
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The Runner-Up Takes It All
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The Runner-Up Takes It All
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The Runner-Up Takes It All
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The Runner-Up Takes It All
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The Runner-Up Takes It All
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The Runner-Up Takes It All
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The Runner-Up Takes It All