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Top Ten Jingle
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The polar opposite of the Repurposed Pop Song — sometimes an original jingle can prove to be so popular that it gets rewritten as a full-length song, is released as a recording and becomes wildly successful completely on its own. Sometimes its origin as a jingle is completely lost or forgotten — but when it's not, the song becomes the Holy Grail of advertising: an ad that the customer pays to hear. Not to be confused with a Top Ten List. This is the song-specific version of a Breakaway Advertisement. |
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| Top Ten Jingle / int_378cdd70 | type |
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Back in the mid-'60s, Coca-Cola arguably tried to invoke this trope by recording dozens of jingles based around their then-current "Everything Goes Better with Coke" slogan featuring many of the Top 40 stars of the day such as The Supremes, Jan and Dean, Ray Charles, Aretha Franklin, Roy Orbison, Neil Diamond, and others. While none became a true hit, they're still fondly remembered today. Pepsi also did something similar as part of their "Pepsi Generation" campaign. | |
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| Top Ten Jingle / int_4e24af24 | type |
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In the mid-1970s, a group called Rhythm Heritage scored their one and only Top 40 hit with the theme to the short-lived cop drama S.W.A.T. | |
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The song "Forever Autumn" from Jeff Wayne's Musical Version of The War of the Worlds originally began life as a tune for a Lego commercial. | |
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| Top Ten Jingle / int_8e6a5adf | type |
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Perhaps the best example of a TV theme tune eclipsing the show it was actually written and recorded for was David Naughton's "Makin' It", a song that was one of the biggest pop hits of 1980. At the same time, "Makin' It" the TV show (a show inspired heavily by Saturday Night Fever) didn't even last a season and is an obscure sitcom. | |
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Waylon Jennings released his theme for The Dukes of Hazzard as a single, reaching #21 on the Hot 100 and #1 on the country chart. | |
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Inverted by The Who on the album The Who Sell Out, which contains several original songs written as faux-jingles for Heinz Baked Beans, Jaguar automobiles, and other popular brands of the time. | |
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Also, the Mike Post-cowritten theme song to The Greatest American Hero, "Believe It or Not", was released as a single by Joey Scarbury back in 1981, reaching #2 on the Billboard charts. It was only slightly modified from its TV version, adding a bridge and chorus to the length of the song. | |
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C. W. McCall's entire career was based on this trope. The C.W. McCall character was originally a truck driver whose flirty adventures with a truck-stop waitress named Mavis in commercials for Old Home Bread in the early 1970s were told through a talk-singing Country Rap. The commercial's song was extended into a single-length version that was so successful in the markets where the bread was sold that Bill Fries, the advertising executive who sang in the commercials, assumed the C.W. McCall persona publicly (despite looking nothing like the actor who played McCall in the commercials) and had a real-life musical career capped by the smash hit "Convoy." | |
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| Top Ten Jingle / int_bf54646e | type |
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The 1930s Lucky Strike slogan "Sold! American!" note (the radio ads featured a tobacco auctioneer chant that ended with that phrase, as a way of saying that American Tobacco Company, who made Lucky Strikes, only used the finest tobacco for its cigarettes) inspired a Glenn Miller instrumental of that title, which his band recorded twice (for Brunswick in 1938 and for Victor in 1939). Ironically, shortly after the second version was released, the band got a radio show that was sponsored by rival Chesterfield, which limited performances of "Sold American" due to obvious conflicts of interest. | |
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Train's "Shake Up Christmastime" was recorded for a Coca-Cola commercial in 2010, and following on the examples of fellow Coke jingles "Teach The World To Sing" and "Country Sunshine", the full version made the charts and regularly receives radio airplay every Christmas to this day. | |
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Parodied in the movie Demolition Man, where in the future the only songs that are wholesome enough to even be played on the radio are 1960's commercial jingles. This variant was previously used in "Emancipation", a 1974 scifi story by Thomas M. Disch. |
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| Top Ten Jingle / int_dd5c5eed | type |
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Post also wrote the themes for The Rockford Files and Hill Street Blues, both of which reached #10 on the Billboard charts (and earned him a Grammy each). He also wrote the themes for a few other series you may have heard of, a few of which were fairly popular but didn't crack the top ten. | |
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If TV theme songs count as jingles, then the Rembrandts' "I'll Be There for You", the Friends theme, certainly qualifies. When the show first came out, you couldn't escape that song on the radio. Johnny Rivers' "Secret Agent Man" was originally the Theme Tune for American broadcasts of the British series Danger Man, which aired in the U.S. under the alternate title Secret Agent. Originally, the song consisted of a single verse ("There's a man who leads a life of danger...") and chorus ("...they've given you a number/And taken away your name."); after the song proved surprisingly popular and fans began asking where they could buy the single, a longer version with two more verses was recorded and released. Also, the Mike Post-cowritten theme song to The Greatest American Hero, "Believe It or Not", was released as a single by Joey Scarbury back in 1981, reaching #2 on the Billboard charts. It was only slightly modified from its TV version, adding a bridge and chorus to the length of the song. Post also wrote the themes for The Rockford Files and Hill Street Blues, both of which reached #10 on the Billboard charts (and earned him a Grammy each). He also wrote the themes for a few other series you may have heard of, a few of which were fairly popular but didn't crack the top ten. Maureen McGovern had two major hits, one of them being "Different Worlds", a song she recorded as the theme song for the short-lived 1970s Donna Pescow sitcom "Angie" (which also featured the late, future Everybody Loves Raymond costar Doris Roberts as the eponymous character's mother). Perhaps the best example of a TV theme tune eclipsing the show it was actually written and recorded for was David Naughton's "Makin' It", a song that was one of the biggest pop hits of 1980. At the same time, "Makin' It" the TV show (a show inspired heavily by Saturday Night Fever) didn't even last a season and is an obscure sitcom. In the mid-1970s, a group called Rhythm Heritage scored their one and only Top 40 hit with the theme to the short-lived cop drama S.W.A.T. Waylon Jennings released his theme for The Dukes of Hazzard as a single, reaching #21 on the Hot 100 and #1 on the country chart. |
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