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Vanity Publishing
- 99 statements
- 18 feature instances
- 15 referencing feature instances
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Vanity publishers are companies that will essentially publish almost anything a would-be author has written, regardless of quality or potential market. Obviously, most of these books never sell, but some people just really want to see their name in print (hence the name "vanity" press). When a traditional publisher accepts a book for publication, it pays all the expenses related to publication in return for a certain percentage of the proceeds. The publisher is betting that the book will earn them more than it costs them to produce, which is why they are only interested in books that are likely to sell well. A vanity press, on the other hand, has the author foot the bill, which allows them to publish practically anything and still make a profit. This will often lead to fairly large expenses on the writer's part, and many vanity presses tend to be dishonest about sales potential in order to get people to pay. The website Writer Beware has a detailed list of warning signs for a possible scam from a vanity publisher. Unfortunately, the actual books produced by vanity presses are often all but impossible to sell for a number of reasons: The writing is usually terrible. Sturgeon's Law applies here as it does everywhere else; for every competent author, there are many many more terrible authors who are nevertheless convinced they are God's gift to the literary world. Naturally, bad authors can only be published by a vanity press (because the reputable ones won't bother). The problem is exacerbated by vanity presses' lack of editors, meaning that authors get Protection from Editors. Most bookstores won't carry them. They prefer to deal with legitimate publishers, as vanity presses have a terrible reputation for stiffing bookstores. Vanity publishers generally don't provide any professional marketing. A traditional publisher will know how to promote a book and have the resources to do it. With a vanity press, even actually good authors are on their own in promoting their work. Some vanity presses will support book searching sites' free preview functions (like Amazon's "Search Inside the Book"), but again, Sturgeon's Law applies, so the vast majority of the time it provides all the proof the reader needs that it's crap. For vanity publishers who do offer some degree of marketing or outreach, the fact that they make their profits off the author at the point of representation removes much of the incentive to put in any serious effort towards trying to actually sell the books they print. This often leads to further attempts to upsell authors on marketing packages of dubious effectiveness as another source of income for them at the expense of their client. Topics tend to be controversial or appeal only to a certain niche group. A book with an Audience-Alienating Premise is more likely to be published by a vanity press (or self-published), as most traditional publishers don't want to take the risk that people will be turned off and not buy the book, regardless of its quality. And without any Creativity Leash, authors who have a particular bugbear will go on and on about it long after everyone else has lost interest. They don't get any reviews. Book reviewers and bloggers are often very influential in getting a new work to the public's attention, but they tend to turn up their noses at vanity-published books, assuming (for all the above reasons) that they must not be very good. While many vanity publishers fall under the 'shady but legitimate' category, there are also many past examples of them that fall into being outright fraudulent with their owners facing criminal charges. When the author is footing the publishing bill, the company can pull off a whole range of scams such as vastly overstating how many books they will actually print and offer to bookstores, selling non-existent editing and marketing services, and running kickback schemes where literary agents would be compensated for vanity contract referrals, often without disclosing the connection between agent and publisher. Vanity publishing is also present in the academic world; some journals will publish anything if you pay them enough. Even a paper that was produced by a random text generator. There's an important distinction between vanity publishing and self-publishing, which are very much not the same thing. Self-publishing requires the writer to do everything himself, including the editing, formatting, and sometimes even the printing. Self-publishing is also subject to Sturgeon's Law, but its success rate tends to be a little better because that's how you publish very specialized stuff that traditional publishers wouldn't be able to sell (e.g. master's and doctoral dissertations, corporate publications, foreign-language works) or where there aren't any traditional publishers (e.g. much of the developing world). It's easier to do nowadays thanks to the Internet, and some companies span a middle ground between vanity publishing and self-publishing, essentially printing on demand any PDF you send them (i.e. once you've written, edited, and formatted it yourself). But this trope is about vanity publishing, so all the examples on this page are works published by someone who does everything but the writing. In other words, please do not add examples of self-published works. In the visual arts, this phenomenon takes the form of the vanity gallery, not to be confused with a cooperative gallery. A vanity gallery makes its money by charging artists to exhibit their work rather than by sales of that work. Real Life examples are obscure almost by definition; a few have pages, but not always for the reasons they'd like. There are also a few In-Universe examples as well. And please remember: the point of these examples is that they're vanity published, not that they're bad, so please write examples to emphasize how they came to be rather than something that fits more on Darth Wiki. |
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Dropped link to BaitAndSwitch: Not an Item - FEATURE | |
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Koch Records was infamous for publishing anything regardless of its quality. While many "indie" or obscure artists published albums through Koch, some of their artists put out material that ranged from just plain awful to So Bad, It's Good. One of their more infamous examples would be them signing American Idol reject William Hung for a period. | |
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Dragons: Lexicon Triumvirate is a science-fiction book by Kenneth Eng, a self-proclaimed Asian supremacistnote And a hardcore one, too — he tried to take credit for inciting the Virginia Tech massacre, whose perpetrator happened to be Asian who was able to promote the book because of the outrage and backlash at his articles "Why I Hate Black People" and "Why I Hate White People". The book is pretty awful, but he's written glowing five-star reviews of it on Amazon while pretending to be someone else. He even writes reviews of other books just to plug his own and also spams it on literary fora. Here's a sporking. | |
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In an episode of Peep Show, Mark vanity publishes a book called "Business Secrets Of The Pharoahs". The publisher (which consists of one person) is a typical scam of this nature, printing poor-quality books for an enormous amount of money. The scammer succeeds at appealing to Mark's ego, praising the book and claiming to have attracted a lot of interest from booksellers. Mark completely goes along with it despite others around him seeing it for what it is. When he receives the books, however, he realises he's been had. | |
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Latawnya, the Naughty Horse, Learns to Say "No" to Drugs is a hilarious piece of vanity-published gold. It's the only children's book in which a non-anthropomorphic horse overdoses on marijuana, with an illustration of his family (of horses) crying over him. The surreal illustrations and repetitive, Anvilicious writing seal the deal. While marijuana is toxic to horses, this is probably not what the author was going for. | |
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On My Name Is Earl, Randy decides to write a book called The Curious Tongue, a book of one-sentence reviews of various non-food items he has licked or tasted. (In spite of the fact that he is uneducated, not exactly street-smart either, and according to Earl, uses a 17-letter alphabet.) In order to make him happy, Earl gets the "manuscript" published, presumably through one of these types of publishers. No one ever buys the book, and it's never mentioned again, but Randy is happy to be published. | |
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The Adventures of Archie Reynolds is a supposed children's book that suffers from horrible dialogue, Beige Prose, very repetitive writing (several times a character thinks about doing something, says what they're going to do, and then does it), nonsensical plot elements (like a Gang of Bullies who talk like pirates), and weird Contemplate Our Navels moments. The author attempted to promote his book by using multiple accounts on Amazon and elsewhere to write nearly identical glowing reviews. | |
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The Flintstones episode "The Hit Songwriters" sees Fred and Barney write a song lyric which they then bring to song shark Scat Von Rocktoven, who writes a melody for it. They then bring it to the legitimate Rockwell Music Publishers, where they discover the melody Von Rocktoven gave to the song was actually plagiarized from "Stardust" (its composer Hoagy Carmichael guest-stars in the episode and also composed "Yabba Dabba Dabba Dabba Doo" for it, which in-universe was based on an earlier lyric Barney wrote which Fred rejected). | |
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"Friday" by Rebecca Black was the product of Ark Music Factory, a vanity record label and production company that will compose a song and produce an accompanying music video for anyone who pays a fee. However, her video didn't exactly fall into obscurity. | |
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In-universe example in Foucault's Pendulum: The three main characters all work at a vanity press that's been getting a lot of manuscripts from occultists and conspiracy crackpots. The owner of the press is aware that there is a large market for occult books, and has a great idea: he will charge the authors to have their books published, and then actively market and sell the books, so that the press will get paid twice. After reading and editing a few too many of these books, the protagonists decide to one-up them all by creating the Ultimate Conspiracy Theory. Things then go horribly right. | |
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In Girl Genius the Wulfenbach spymaster and torturer Oglavia Spüdna describes an apparently horrifying book titled Everybody Wants to Talk as a vanity project from her youth, it was even published by "Vanity Press". | |
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Atlanta Nights was a famous attempt to discredit notorious vanity publisher PublishAmerica, who vehemently denied that they were a vanity publisher. After they made a couple of remarks critical of the science fiction and fantasy market, a group of authors from both genres put together an intentionally low-quality manuscript, written under the name "Travis Tea". The "novel" was accepted by PublishAmerica (which purports to hold high standards), despite the fact that it contained numerous deliberate plot holes and inconsistencies, a missing chapter, a duplicate chapter, a chapter written by a computer text-generating program, and other flaws that should have rendered it unpublishable on its face by any "traditional publisher". After the hoax was revealed (by the authors themselves, on recommendation from their legal team), the acceptance was swiftly withdrawn. | |
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In one episode of SpongeBob SquarePants, titled "Sing a Song of Patrick", Patrick writes a song and sends it to a music company, who has to make the song since they already used the money that came with it. The song ends up killing the musicians who play it. | |
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The 1939 novel Gadsby by Ernest Vincent Wright is one of the few (known, at least) vanity published books that is actually good. The reason it was vanity published is that Wright wrote it as a lipogram — i.e. he didn't use words with a specific letter, in this case, the letter e. | |
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In a twist, the not-terribly-obscure, not-at-all vanity published How NOT to Write a Novel is a how-to guide for writers taking the form of how to remain completely unpublishable. In addition to providing tips on how to make your protagonist insufferable, your plot horrid, and how to make sure no editor talks to an unprofessional boor such as yourself, it contains a truly sincere and serious warning about this business practice. The vanity publisher in the book is called "Fuxom and Snickers". | |
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In Cyrano de Bergerac, Cyrano discuss this trope with Le Bret, claiming that he will defy it. The play is Very Loosely Based on a True Story about a real poet called Cyrano de Bergerac, and Sercy was his real editor, implying the very thing the fictional Cyrano vehemently denies. | |
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Another Hope is a Star Wars Fan Fic by Lori Jareo in which all the main characters die in the first episode and the author's Author Avatar takes over. Also, the Star Wars galaxy now apparently has a Starfleet. An undeterred Jareo boldly had the story vanity-published and put it up for sale via mainstream channels like Amazon, claiming it was okay because only her family knew it was there. George Lucas's lawyers found out about it pretty quickly and were not particularly merciful. | |
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The Fairy Chronicles series was originally published by notorious vanity publisher PublishAmerica, but its author was able to promote it well enough that a legitimate publisher picked them up, gave them vibrant covers and illustrations, and otherwise touched them up. It helped that the books were decently written. | |
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One episode of Night Court has Bull write an autobiography and get it published this way. | |
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