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X-Pac Heat

 X-Pac Heat
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In Professional Wrestling, "heat" is used to describe any reaction to a wrestler and their gimmick. Face and heel heat can make or break a wrestler; the former ought to be cheered, and the latter ought to be booed. Not getting any heat at all due to audience apathy is the kiss of death in pro wrestling.
Then there's X-Pac Heat, otherwise known as "Go Away Heat". This is when the audience boos and insults a wrestler not because they hate the character, but because they hate the performer and find their antics annoying in an unfunny way or even think they are straight up boring.
X-Pac Heat can occur because the performer has been pushed too hard, they have political power behind the scenes, or because they're terrible performers. For wrestlers, this often refers to those who have poor matches, are seen as increasingly tiresome, or actively wreck the pushes of others, and become overexposed despite crowds not caring for them one way or the other, regardless if they're a face or a heel.
"Not the right kind of heat" is an alternative meaning to "X-Pac Heat" that can (but does not always) intersect with it. This is not a villain whom fans want to see punished with comeuppance, which is the impression you want the fans to have; a wrestler with X-Pac Heat is someone whom fans refer to more with, "We are sick of this person and don't want to see them at all." It's a very specific form of breaking kayfabe.
Normally, it is possible to correct an unfavorable response by altering a wrestler's gimmick or shifting their position in the company. It is significantly harder, though not impossible, to overcome X-Pac Heat and "get over" well with fans. This is more or less the equivalent of a villainous Scrappy, but fits this page more due to the pro wrestling/live reaction factor. Unlike the Scrappy, the audience is reacting not to an annoying character, but to a bad or overexposed performer.
In short: if fans Love to Hate the character, or wish to see someone beat them, they're a heel. If fans just hate the character regardless of their alignment, they're the Scrappy. If fans hate seeing the performer behind the character, then it's X-Pac Heat.
 X-Pac Heat
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2024-03-16T19:01:47Z
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 X-Pac Heat
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DBTropes
 X-Pac Heat / int_11a510c
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X-Pac Heat
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Nikki and Brie Bella's terrible acting skills (Nikki's infamous "I wish you died in the wooooomb" promo note Incidentally, even she disliked that promo.) and perceived success due to their respective partners haven't gone over well with smarks, resulting in them receiving inappropriate sexual chants from fans on the RAW after WrestleMania 31 ("You suck Bryan!" and "You Suck Cena!"). While they have improved significantly since their debut and get mostly positive reactions from the more casual fans, it seemingly wasn't enough to justify Nikki holding the Divas Championship for over 300 days, while Bayley was still in NXT. Not to mention their feuding story line with each other that was being built up for months ultimately led to Brie forgiving Nikki for all the terrible things that she's said and done to her. The heat appears to be dying down, more so on Nikki than Brie. First, Nikki improved her ring skills to the point that she was actually pretty decent in the ring. Then, after suffering a career threatening neck injury, it became hard to hate her after seeing how heartbroken she was over not being able to wrestle anymore. Brie also had a bit of Daniel Bryan's heat rub off on her, although since her wrestling skill didn't improve much, she still got some bad heat.
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When Shayna Baszler betrayed Ronda by attacking her at the 2023 Money in the Bank, the crowd cheered Shayna despite this serving as a heel turn. Because of this, WWE quickly pivoted to Shayna being a hero in the resulting feud, cutting a babyface-style promo on Ronda on the subsequent episode of Raw. This promo, quite notably, focused on a lot of complaints fans have had about Ronda through the years — her rocket push despite a lack of experience, her arrogance, and the general perception that she didn't pay her dues.
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The second was in CMLL and tied into the WCW angle above. Mysterio was feuding with Psychosis in CMLL, and the original plan was to build to a mask vs. mask match with Psychosis winning Mysterio's mask. However, when CMLL got word that Mysterio had already been unmasked in WCW, they forbade Mysterio from wrestling with his mask on. This forced the feud to be rebooked to a much less meaningful stipulation, and Mysterio ended up winning the match and feud. Masks are taken very seriously in Mexico and allowing himself to be unmasked in WCW was considered a serious cultural faux pas, and the fact that Psychosis had held out against pressure to unmask in WCW made Mysterio look even worse in comparison.
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When Lita cheated on Matt Hardy with Edge, both Lita and Edge were showered with legitimate anger from the fans. This only intensified after Vince McMahon fired Hardy for complaining about the situation online. Their respective storylines had to be scrapped, and Lita was forced to turn heel. Edge, a natural heel, was able to turn the X-Pac Heat into regular heel heat relatively quickly, and Hardy getting re-hired calmed things down a lot. Lita did not get the fans' approval back so easily; she was still showered with boos and vicious insults for the next year-plus later, and actually quit wrestling entirely partially because of it. However, she was well received when she made a one night return in 2007, and very well received when she returned for the 1000th episode of Raw when she performed her moonsault on Heath Slater. During the latter, she was referenced as a legendary Diva, a far cry from another four-letter word she was once referred to as. Fans were also genuinely happy when she made the WWE Hall of Fame class of 2014, not to mention her in-ring return in 2018 at both the Royal Rumble and the women-only PPV Evolution, so hindsight has erased a lot of the tarnish in her case.
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Former WWE wrestler The Great Khali used to get "You can't wrestle!" chants back when he was a plodding monster heel being pushed to beat up The Undertaker and win the World Heavyweight Title. Khali didn't get over until they pulled him down the card, overhauled him into a fun babyface character nicknamed "The Punjabi Playboy", gave him a Bollywood-musical styled theme, and started having him host the Khali Kiss-Cam segments.
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 The Great Khali (Wrestling)
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He started off as a reality star of The Real World, where it was made pretty obvious that he was a massive fan of wrestling and WWE. He got onto a season of WWE Tough Enough where the winner is given a WWE contract. He was popular on Tough Enough but didn't win. Yet the winner disappeared and The Miz was pushed as the new star. Back then, The Miz had little mic ability, even less wrestling ability, and constantly made an idiot out of himself. Crowds loathed him, the locker room (JBL in particular) hazed the shit out of him, and he was constantly put into embarrassing matches and gimmicks. However, when he teamed up with John Morrison and drastically improved his mic and in-ring skills, he earned some respect. Then he became WWE Champion, and the IWC wanted to strangle him with his newly acquired belt. Despite his improved in-ring skills, The Miz still isn't believed to be that good. Now there's a split between (a) hatred and (b) being happy to finally have a vulnerable champion after years of unstoppable supermen holding the belt. What grates some people about his championship run is that literally up until the week before he won it, he was treated as a worthless Joke Character, and even after winning it, he still hadn't lost that status completely. Some find his character and Catchphrase grating and full of Narm considering that he's supposed to be the top heel in the business, and the fact that he practically had to murder both Randy Orton and John Cena before he could be seen as a legitimate threat, and both of the two were already pretty badly beaten when he got involved. It isn't so much that some hate him, it's that they wish he would be allowed to be a credible heel, or that the belt could have been given to somebody that was.
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Shane McMahon received this reaction in record time after the 2022 Men's Royal Rumble, which was widely regarded as one of the worst and most underwhelming Rumble matches in recent memory. It was reported that the real-life booking of the match was changed multiple times at the behest of Shane (surprising considering he's always been well-liked and humble), angering both the talent and bookers. Just days afternote More like as soon as the match ended, but the news took a couple days to trickle out, Shane was said to have been sent home, showing just far he's fallen in popularity behind the curtain.
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Cody Rhodes is probably the first example of this in AEW, whose fanbase has otherwise proved incredibly forgiving and patient. When the company began, Cody was hailed as the man who broke free of WWE and made AEW possible, and was basically the company's top Face for its first year. He had well received feuds with Chris Jericho and MJF and his reign as inaugural TNT Champion was also pretty popular as he gave young up-and-comers and outside indie talent a shot at TV exposure, eventually losing the belt to incoming fan favorite Brodie Lee. However, after that the wheels began to gradually fall off- he got an absolutely ridiculous neck tattoo that got him dunked on even by heels, making him a laughing stock. After losing to Lee he went on hiatus with an "injury" so he could film a gameshow, then returned and quickly won his title back, and although he dropped it to Ensemble Dark Horse Darby Allin a month later, a lot of fans were confused. From there he consciously distanced himself from the rest of The Elite and got a reputation (rightly or wrongly) as someone who comes in, works a brief program with whoever's hot at that moment and then disappears again to work on outside projects before coming back after weeks off TV to beat the guy he was feuding with before moving on to repeat this sequence with someone else—fans began to notice that this sequence never elevated the wrestlers he was feuding with. Fans also started to reject his in-ring work as generally inferior to much of the rest of the roster, and overbooked to hide his limitations. Meanwhile, he also keeps trying to get an acting or reality TV career off the ground, giving the impression that he's only interested in wrestling as a springboard for other things, further alienating the fans. Up until his return to WWE in early 2022, he was booed relentlessly, most notably in his feud with Malakai Black, despite ostensibly being the Face.
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The second half of 2019 saw Seth Rollins become a major recipient of X-Pac Heat, and it appeared to be at least partly his own doing. The backlash toward Rollins started becoming evident in early October, in the aftermath of his Hell in a Cell match against "The Fiend" Bray Wyatt, a match that ended in a massively unpopular non-finish and gave off the impression that WWE had no plans of having the revitalized Wyatt and his brilliant character win the Universal Championship. However, fans were already turning on Rollins due to his penchant for defending WWE to the death online and in interviews, going as far as to argue with New Japan Pro-Wrestling's Will Ospreay over their respective paychecks. With Rollins still mouthing off on social media as the heat intensified — this included comments about All Elite Wrestling's Kenny Omega competing in the "minor leagues" — the boos kept ramping up, to the point that WWE had to edit them out of a pre-taped Raw from Manchester, England, in November. It didn't help that he was also criticized by Jim Ross, who said on his podcast that "maybe one day you'll be as over as your girlfriend" while reacting to Rollins' comments on AEW and Omega. Likewise, CM Punk took aim at Rollins on his WWE Backstage debut on Fox Sports 1, advising him to delete his Twitter because it isn't doing him any favors — this was in response to Rollins challenging Punk to a fight on repeated occasions ahead of the episode, and possibly to his past Twitter shenanigans as a die-hard WWE company man as well. For what it's worth, WWE soon leaned into the criticisms and had Seth pull a Face–Heel Turn post-Survivor Series.
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Then there was the failed drug test in June 2016. When he returned, he started taking more clean pinfalls. This, ironically, led to him being better received in general by the fans, who thought Reigns as an angry upper-midcarder with an unclear agenda was better than Reigns as a bland babyface main eventer. So of course it was decided that Reigns had paid enough dues and was pushed back into the main event scene. Although he didn't win the title from champion Kevin Owens, he did manage to both repeatedly make Owens look like a chump and completely overshadow him.
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 Kevin Owens (Wrestling)
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While she'd actually been on the verge of getting it off-and-on ever since her debut on the main roster, she generally kept ahead of it through solid in-ring performances. Some fans started to turn against Charlotte when she ended Asuka's massive winning streak at WrestleMania 34 but the criticism wouldn't finally boil over until she won the SmackDown Women's Championship at SummerSlam 2018 (becoming a seven-time champion in the process). Many fans became incredibly frustrated that she was once again in the title picture after so many reigns, along with the fact that Becky Lynch (a massive Ensemble Dark Horse who had been expected to finally win back the championship after nearly two years) was once again screwed out of a title reign. When Becky turned on Charlotte after the match, she was outright cheered, while Charlotte received enormous boos. In the ensuing feud, the more arrogantly heel-ish Becky was booked to act, such as demanding that Charlotte call her queen and put the title belt around her waist, the more the crowd cheers. It seems that Charlotte's X-Pac Heat and WWE's questionable booking had, completely by accident, transformed Becky Lynch from a standard face into a "Stone Cold" Steve Austin style Anti-Hero who could do and say almost anything and still get cheered for it, while Charlotte could act like the nicest, most proper face and get booed. It almost became worse after Becky Lynch's injury prevented her from facing Ronda Rousey at Survivor Series and Charlotte was chosen over Asuka to square off with the Raw Women's Champion, seemingly undoing their months-long blood feud. Come Survivor Series, she was briefly put back in the fans' good graces with her not only putting up an excellent outing against Rousey, but absolutely decimating Rousey in the post match, with the fans actually being on her side despite all the boos they've been giving over the past few months.
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Even after his fellow stable members Wesley Blake and Steve Cutler were released, Ryker would remain a part of WWE television due to being one of Vince's final pet projects, receiving a role as an ally to the ever popular Elias. Even Elias turning on him didn’t lead to him connecting with the crowd, as they showed anything from apathy to distaste at seeing him (especially after Elias would be written off TV after losing their feud). Ryker would be banished to Main Event, where he would remain until being released in November 2021.
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Quite a lot of Eva's X-Pac Heat comes from the fact that unlike other Divas, she essentially debuted through Total Divas. Fans utterly loathe this for two main reasons: one, the success of Total Divas means that it's highly unlikely that any of the Divas on it will be fired or dropped down to NXT— even the ones who can't wrestle, are despised by the fans, or who are essentially useless.note The one exception, JoJo, was dropped down to NXT because when the first season aired, she was only nineteen, too young to be on the main roster. While it could be argued that Total Divas is simply being used as a way to flesh out the characters of some of the less hyped Divas, it could also be argued that as a result, the matches on the main shows are being used to continue those story lines when there are some very talented Divas who aren't on the show who are just as, if not more deserving of those matches — in other words, being on the show means that Eva's getting preferential treatment over Divas who are adored by the fans. And two, she sucks in the ring and has pretty much no character besides the show. If she'd come through NXT, the fans would probably still hate her, but at least she would have actually had some experience. Instead, while it's true that she has improved, the fact still remains that compared to Divas like Paige (who's been wrestling since she was a teenager) and Bayley (who's had years of experience in the indies), Eva has no idea what she's doing, but she's still being hyped as someone just as good as them.
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Most fans may remember The Honky Tonk Man as one of the top midcard heels of his era, and formerly the longest-reigning Intercontinental Champion in history (before being surpassed by Gunther in 2023). What they may not know, however, is that he actually got his start in the WWF as a babyface. Fans refused to buy into the idea of an Elvis impersonator as a good guy, however, and after a series of "Vote of Confidence" promos and an actual poll where the fans (as expected) weren't behind him, he was turned heel and the rest is history.
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Jeff Hardy received a terrible reception from the RoHBots at his initial ROH appearance. He had already antagonized the fans by making comments about having no passion for wrestling in an interview, and the fans were further antagonized by the presence of a couple hundred teenage girls in the audience who'd showed up just for Jeff Hardy. Things got worse when Hardy came out in his Will-o-the-Wisp attire, and received chants of "We want Matt!". Then the match started, and it was awful, with Hardy botching nearly everything he attempted to do, and Krazy K (a trainee of Hardy's who had no other reason to even be in the match) being worse than Hardy. The fans cheered for everything Joey Matthews (who was supposed to be the heel) did and booed everything Hardy or Krazy K did. When the match ended, with Jeff winning, the fans chanted "Don't come back!"
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Batista received minor examples of X-Pac Heat over the years, with his match with The Big Show on ECW being his worst offense, but they were nothing compared to the backlash over him winning the Royal Rumble in 2014. It certainly didn't help that he had been back on television for less than a week beforehand after being gone since 2010 and won the Royal Rumble altogether, sending him to the main event of WrestleMania over a number of more popular wrestlers like Daniel Bryan, who wasn’t even in the match. Much of the reaction had to do with revulsion to the WWE creative team rather than Batista himself (case in point, when Rey Mysterio came out at number 30 the boos started hard and heavy, which almost never happens to Rey), but he certainly seemed to take it poorly (reportedly flipping off fans and mocking the "YES!" chants with his middle fingers before walking backstage). Barely weeks into his big return, his appearances were greeted by main roster audiences chanting "BOO-TISTA!", NXT audiences chanting "BETTER THAN BATISTA!" in response to powerbombs, and cheers for his opponents Roman Reigns, Alberto Del Rio, and Randy Orton — the last of which was the top heel of the company at the time — thus leading to Batista undergoing a quickie heel turn and Daniel Bryan being inserted into the main event.
It didn’t help that his work rate hadn't measured up to the current roster (the matches he had since the Royal Rumble had shown him tiring quickly and botching simple moves like clotheslines) and, of course, telling fans that he was going to main event WrestleMania and that they should just deal with it didn't help him either. He later expressed in interviews that he had wanted to come back as a heel in the first place and was telling creative that instantly plugging him in as the top face would go over like a fart in a church, calling himself the worst babyface in the history of wrestling. Thus it's entirely likely he intentionally acted like a heel every chance he could from the moment he first got booed until the company finally caved and made him one.
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By the end of Jeff Jarrett's last run as NWA Champion in TNA in 2006, fans were pleading with him to "Drop the title! Drop the title!" and fans pelting him with trash (both were happening as early as his second reign) and it had gotten so bad that even his WCW tenure ended up being harshly vilified when he had done no worse than several others in the promotion that could be named. There were even chants of "Fuck you, Jarrett! Fuck you, Jarrett!" Jarrett was truly hated by TNA fans for good reasons—during the first four years, he held the NWA Championship for the better part of three of them. Occasionally, he would lose at a pay-per-view, only to win the title back at the very next show, leading fans to see the title as meaningless, since it had just become a prop for Jarrett. In every match he had at the time, he resorted to ref bumps, smashing guys with a guitar, run ins, or running into the crowd. To make matters worse, Jarrett was more than just the Creator's Pet—as one of the founders of TNA, he was the creator. It was almost as if he helped build TNA just so he can make himself the champion.note Jim Cornette had a bit of an explanation as to why this happens: If you put the belt on yourself you never have to worry about your champ no-showing or leaving with the belt, and you never have to worry about him holding you up for more money. With Jarrett though it was ego. It's no wonder some fans started calling him "Triple J".
It only gets worse from here. While Kurt Angle and Karen Angle divorced, it was later revealed in 2009 that Jeff Jarrett started dating Karen Angle, causing real-life animosity towards Jarrett. Fortunately, the board of directors put Jarrett on leave. Jarrett later on moved to The Scrappy due to the writers at that time making it a storyline.
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Sexy Star may have one of the best reasons of anyone on this page for having X-Pac Heat with the fans, due to the Rosemary Incident. To wit, after applying a worked armbar to Rosemary, she then cranked it for real, spraining Rosemary's elbow and putting her out of action for 3 months. The fandom and her fellow wrestlers alike were outraged, and Sexy Star was promptly blackballed from Lucha Underground, Wrestle Circus, and every major wrestling promotion in the world. Even years later she can't find pro wrestling work outside Mexican indy feds.
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2021 saw the resurface of Charlotte's excessive title reigns. After missing WrestleMania that year, Charlotte was instantly placed in the Raw Women's Championship picture, competing for or defending the title in nearly every single PPV since then. After defeating Rhea Ripley for the title at Money in the Bank, she lost it to Nikki Cross the following day on Raw only to recapture it yet again a month later at SummerSlam (thus immediately derailing the momentum of Nikki's new superhero gimmick). Two months later, Charlotte was given yet another title reign due to being drafted to SmackDown while still the Raw Women's Champion (meaning that she had to trade titles with the then Smackdown Women's Champion Becky Lynch).
What was especially noteworthy during this time was the emergence of reports claiming that there was legitimate tension between Charlotte and the rest of the women's roster for supposedly the same reasons so many fans dislike her (both her ridiculously protective booking and for failing to show sportsmanship to the competitors who put her over). The most famous example of this was when she went off-script during the trade-off segment with Becky in order to not be seen as weak, where physically dropped both the Raw and Smackdown Women's titles on the mat of the ring.
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Matt Bloom, better known as Albert, A-Train, Giant Bernard, Tensai and Jason Albert, inspired the same "Shave your back!" chants as Miguel Perez above due to his Wookiee-like pelt. He has since done as the fans asked, and gotten himself some badass chest tattoos to boot. He even gained some serious popularity during his time wrestling in Japan. Shame WWE's booking screwed his chances of escaping his status in the West, howevernote He now runs the WWE Performance Center alongside Shawn Michaels.
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Matt Hardy himself had a rough start in Ring of Honor but the bots eventually took a liking to him when they saw he had been resigned by WWE but was keeping all of his advertised ROH dates and even more when he put over ROH regulars on the way out. He fell right back into this type of heat in his second run in the form of fat shaming but by the end of his run was again managing to get good heat, doing much to help Mike Bennett's own case of this (see below). By the time of Matt's third run he was so welcomed there weren't even any complaints when he vowed to bring back Jeff Hardy...ahem, Brother Nero.
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Carmella:
She first suffered this when she debuted in NXT. Fans weren't happy about her repeated botches in the ring, and found her bitchy heel gimmick to be grating and unfitting for Enzo and Cass, whom she debuted as a valet for. Eventually, she managed to shake this off by turning fully face and not wrestling as much, instead relying on her mic skills to get her over when she debuted on the main roster as a heel, although a far more proactive and less grating one. Ironically, what may have rescued her from the pits in the first place was getting injured by Eva Marie, an even bigger Scrappy. She even won the Women's Money in the Bank briefcase (albeit first with some interference, but she also won it again alone) for SmackDown, cutting an epic promo defending the act of James Ellsworth unhooking the case for her as a heel masterstroke which she called for, and seemed to be pegged to be a future star if she could improve in the ring…
That was, until she actually won the SmackDown Women's Championship, and the fans soured on her again. To many fans, the requirements of a champion to have repeated longer matches exposed her relative lack of improvement in the ring, and for all her character ability, her wrestling talent was subpar, especially in comparison to her challengers. For the most part, it died down after she turned face and formed a comedy-based alliance with R-Truth.
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At the go-home show of 2013's TLC pay-per-view, it had gotten so bad that the audience practically ignored the in-ring characters and commentators' efforts to sell Cena's title-unification match against Randy Orton, the slated main event of TLC 2013, and instead kept chanting for Daniel Bryan.note Who was relegated to a mid-card match in the PPV. Only due to Cena successfully piggybacking himself onto Bryan's popularity did the crowd give any attention to that main event.
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Eva Marie:
She got boos just for getting tagged into a match. She got a lot of exposure in the ring and on Total Divas, but it led to her getting her own hatedom. If they gave her a mic, she could reach Vickie Guerrero levels of heat soon. It's debatable how much of it has been intentional on WWE's part, given that one of her first onscreen appearances had her slapping Jerry Lawler for pronouncing her name wrong — and their efforts to portray her as an over-ambitious Gold Digger on Total Divas.
It was a conscious attempt to garner heel heat, portraying her as a selfish model type character who didn't care about wrestling or want to learn, playing into fan perception of "bad" Divas. Unfortunately, doing this was the ultimate way to garner "go away" heat. Ideally, that "go away" heat would have just been directed at the Eva Marie character, which would have made it easy to turn into straight heel heat, but unfortunately her early matches showed her as someone who hadn't even properly learned how to take moves yet, which cemented her status as someone the fans just absolutely hated. She took a break from wrestling for a while, most likely to train, and tried to reconvert that X-Pac Heat into legit heel heat, showing off a very heelish entrance on NXT in August 2014, playing up the fact that this is a character much more strongly.
Quite a lot of Eva's X-Pac Heat comes from the fact that unlike other Divas, she essentially debuted through Total Divas. Fans utterly loathe this for two main reasons: one, the success of Total Divas means that it's highly unlikely that any of the Divas on it will be fired or dropped down to NXT— even the ones who can't wrestle, are despised by the fans, or who are essentially useless.note The one exception, JoJo, was dropped down to NXT because when the first season aired, she was only nineteen, too young to be on the main roster. While it could be argued that Total Divas is simply being used as a way to flesh out the characters of some of the less hyped Divas, it could also be argued that as a result, the matches on the main shows are being used to continue those story lines when there are some very talented Divas who aren't on the show who are just as, if not more deserving of those matches — in other words, being on the show means that Eva's getting preferential treatment over Divas who are adored by the fans. And two, she sucks in the ring and has pretty much no character besides the show. If she'd come through NXT, the fans would probably still hate her, but at least she would have actually had some experience. Instead, while it's true that she has improved, the fact still remains that compared to Divas like Paige (who's been wrestling since she was a teenager) and Bayley (who's had years of experience in the indies), Eva has no idea what she's doing, but she's still being hyped as someone just as good as them.
In the summer of 2015, Eva started training with retired wrestler Brian Kendrick in an attempt to improve her in-ring skills. She then joined the roster of NXT. The higher-ups expected the fans to get behind Eva as she was showing signs that she knew she was a poor in-ring performer and wanted to improve. Needless to say, this didn't work and the X-Pac Heat got even worse. Depending on who you ask, her in-ring skills didn't improve either. To make matters worse, it was widely expected at the time that Eva would be booked to win the NXT Women's Championship from Bayley, who had just put on two Match of the Year candidates with Sasha Banks.
During one match with Billie Kay, Eva forgot to kick out of a pin. The referee scrambled to declare that she got her shoulder up (she didn't) and Eva proceeded to hit her finisher for the win. Between the botched pin and the finish, the audience booed for a solid minute, not even breaking to chant against Eva. Since that botch, WWE seems to be trying to make her character into someone who doesn't actually care about wrestling and gets help from iffy ref decisions. She has cut promos from Paris saying (quite disingenuously) how much she misses wrestling, and they seem to be purposefully playing up the 'refs cheat for her' angle (in the botch match, the commentators didn't mention the obvious failure to kick out, but since then, the face announcers have been very quick to call out the refs). Now, WWE has changed her gimmick into a delusional heel, which is seen by fans as a retread of Bo Dallas' Face–Heel Turn without any of the aspects that made the Dallas turn effective.
The heat reached its zenith on the November 18, 2015 edition of NXT — when she came out to issue her title challenge to Bayley, the Full Sail crowd booed her so loudly that she couldn't get her promo out and Bayley, who was standing right next to her, couldn't even hear Eva even though she had a mic. Throughout the promo, Bayley looked like she felt sorry for Eva and even tried to calm the crowd down herself. At this point, she's getting more nuclear heat than Vickie Guerrero or heel Michael Cole circa-2011 ever did.
She decided to follow in Lita's footsteps and leave wrestling over the negative reactions. After a wellness policy violation in August 2016, she never returned to the ring, opted not to return to Total Divas in July 2017, and in August 2017 finally was released from the company. However, she was re-hired by WWE in late 2020, and attracted a great deal of controversy before she even re-appeared on TV, as the hype packages announcing her return began airing shortly after the releases of several popular women wrestlers such as Mickie James, Chelsea Green, Billie Kay and Peyton Royce, later followed by Ruby Riott, Lana and Santana Garrett. Many fans took those releases as WWE clearing out the Women's Division to make room for Eva's return and placed blame on her for the decision. Her run only lasted 3 months, with her most significant contribution being that she renamed the fairly popular Piper Niven to Doudrop, a name that has stuck with her even as she was reinvented as a heel in her own right. Safe to say that her legacy is likely to remain.
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Sonjay Dutt, Chris Sabin, and Jay Lethal got X-Pac Heat in 2006 when TNA gave all three of them Jackass fanboy gimmicks, receiving chants such as "This is Stupid!" when this (naturally) had to carry over into their matches against the likes of Petey Williams and Senshi. Then WWE had the gall to bring the actual stars of Jackass onto Monday Night Raw, where people started cheering when Umaga started legitimately beating on Steve-O.
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Vickie Guerrero. The hate the crowd had for her during her run as GM of WWE SmackDown was absolutely brutal. The lowlight of her X-Pac Heat was at a PPV, where she came out to restart a match. Through the booing, you can very clearly hear a fan yell "THE WRONG GUERRERO DIED!". She eventually got better when her screen time was reduced and her heel persona was toned down. Vickie is a fantastic example of the creative department taking the ball and running with it. Capitalizing on her annoying voice, her ability to generate heat in WWE was unmatched. Wrestlers working in the industry for years couldn't hope to get the level of fervor she got just by showing her face. True, she probably could never have gotten over as a face with her character's direction, but she'd unquestionably left her mark. When Vickie did retire on June 24, 2014, she got cheered big time as the fans showed they respected her work in the business, and it was a nice touch seeing her come out to the music of her late husband Eddie before she got well-justified revenge against Stephanie McMahon.
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After WrestleMania 35, Ronda wouldn't appear again until the 2022 Royal Rumble match, where she won the titular match. Fans were not happy with this, especially when Ronda chose to face Charlotte Flair for the SmackDown title, someone who herself was in the midst of an incredibly underwhelming and disliked run as champion. Things got worse when Ronda recaptured the title from fan-favorite Liv Morgan, essentially burying any good reception she had from the fans. It got so bad that when Charlotte returned after a prolonged leave of absence and defeated Ronda for the title, after Ronda's match against Raquel Rodríguez, fans cheered for Charlotte over Ronda, despite the nuclear heat most other wrestlers would get after pulling that off.
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The Ultimate Warrior had a disastrous run in WCW. He was initially well-received by fans during his debut on Nitro when he interrupted a Hollywood Hogan promo. His pop soon diminished, however, as fans grew to dislike him. It wasn't long before Warrior was receiving heavy boos, despite playing a face to Hogan's heel. His terrible promo and wrestling abilities, as well as a bad angle by this point, grated on fans. He also had considerable creative control over his character in WCW, and entered himself and Hogan into an angle that was very much hated by fans. The penultimate moment being when he was haunting Hogan through a locker room mirror, but the angle called for Hogan being the only person who could see him, even though everyone watching could see him as well.note This was made even worse when Eric Bischoff kept pretending that he couldn't see Warrior. Warrior only wrestled in two matches during his brief tenure,note Technically, he appeared in three matches. However, the real Warrior didn't actually wrestle during the War Games match at Fall Brawl, as he was replaced by the Renegade using smoke and mirrors. the most infamous being the Hogan-Warrior rematch at Halloween Havoc 1998, widely considered to be one of the worst matches in wrestling history. He was gone shortly afterward.
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Charlotte Flair is probably the biggest Creator's Pet in modern wrestling, likely even bigger than Roman Reigns, who was once considered her Spear Counterpart. While she is a great athlete who has been widely praised for her in-ring ability, her main issue stems over the fact that WWE is very obviously playing favorites with her. Having constantly been given title matches and reigns year after year, she had become a thirteen-time champion on the main roster by the fall of 2021note The gap between her father's first and thirteenth world titles was a little over 14 years. Charlotte did it in 6. Who says titles bounce around too much these days? (nearly twice more than Trish Stratus, with seven). It doesn't help that she is highly protected by the company and is rarely pinned or submitted in any matches. If there's a chance someone defeats her for the championship, that person's reign will be short-lived as Charlotte will reclaim the title (or win one on a different brand) in the weeks shortly after. Many fans have perceived Charlotte to be legitimately stubborn and arrogant not only due to constantly defeating nearly every opponent she's encountered on the main roster (which in turn makes the rest of the women's division look weak and expendable) but also for rarely acknowledging in real-life just how overpushed she is. And whenever there'll be times when she might be Rescued from the Scrappy Heap, she ended up returning to being booed again within a month or two.
While she'd actually been on the verge of getting it off-and-on ever since her debut on the main roster, she generally kept ahead of it through solid in-ring performances. Some fans started to turn against Charlotte when she ended Asuka's massive winning streak at WrestleMania 34 but the criticism wouldn't finally boil over until she won the SmackDown Women's Championship at SummerSlam 2018 (becoming a seven-time champion in the process). Many fans became incredibly frustrated that she was once again in the title picture after so many reigns, along with the fact that Becky Lynch (a massive Ensemble Dark Horse who had been expected to finally win back the championship after nearly two years) was once again screwed out of a title reign. When Becky turned on Charlotte after the match, she was outright cheered, while Charlotte received enormous boos. In the ensuing feud, the more arrogantly heel-ish Becky was booked to act, such as demanding that Charlotte call her queen and put the title belt around her waist, the more the crowd cheers. It seems that Charlotte's X-Pac Heat and WWE's questionable booking had, completely by accident, transformed Becky Lynch from a standard face into a "Stone Cold" Steve Austin style Anti-Hero who could do and say almost anything and still get cheered for it, while Charlotte could act like the nicest, most proper face and get booed. It almost became worse after Becky Lynch's injury prevented her from facing Ronda Rousey at Survivor Series and Charlotte was chosen over Asuka to square off with the Raw Women's Champion, seemingly undoing their months-long blood feud. Come Survivor Series, she was briefly put back in the fans' good graces with her not only putting up an excellent outing against Rousey, but absolutely decimating Rousey in the post match, with the fans actually being on her side despite all the boos they've been giving over the past few months.
This was short-lived, however, as the fans slowly returned to booing her in 2019, especially after Vince McMahon made her Becky Lynch's replacement for Ronda Rousey's opponent at WrestleMania. Fans were so outraged that Charlotte was once again handed another high-profile match that the YouTube video of this segment on WWE's channel was regarded as the most hated WWE video of all time. While Becky was eventually reinserted into the match, the main criticism still withstood that Charlotte was inserted into a high-profile match that nobody wanted her to be a part of. If it couldn't get any worse, Charlotte won back the SmackDown Women's Championship less than two weeks before the event on a random episode of Smackdown (in a match that wasn't even announced beforehand). The then-champion Asuka and every other woman on the SmackDown roster were pushed aside, all in order for Charlotte to shine alongside both Ronda and Becky (a decision that many female members of the roster criticized publicly). Even after WrestleMania, Charlotte continued to be in the championship spotlight while others were pushed aside into the languishing tag team division.
One of the most notorious incidents from her run in 2019 was the main event of Tables, Ladders & Chairs in which Charlotte and Becky challenged the Kabuki Warriors (Asuka and Kairi Sane) for the Women's Tag Team Championship. Early on, Kairi suffered a legitimate concussion, presumably from a botched suplex onto the outside barricade by Charlotte. Kairi was clearly in no condition to fight following this, something both Asuka and Becky took notice of but Charlotte did not. She would then perform a series of nasty bumps on Kairi, slapping her out of frustration at one point and then forcibly powerbombing her through a table. Arguments arose over whether or not Charlotte knew of Kairi's injury which lead to further debates over if she is being a dangerous worker. It doesn't help that in various interviews over this issue, Charlotte didn't take any responsibility for her actions and instead shifted the blame on the WWE universe for wanting more brutality. As with the case of Nia Jax the previous year, Charlotte was not punished for her actions.
Despite a controversial 2019, WWE did not learn its lesson. Just a month after the TLC match, Charlotte won the 2020 Women's Royal Rumble, eliminating the heavily favored Shayna Baszler (who was originally planned to be the winner before it was changed last minute). Charlotte would use her title match to defeat the fan-favorite Rhea Ripley for the NXT Women's Championship at WrestleMania, giving Charlotte yet another pointless achievement for her already long list of accolades and damaging the momentum of another young talent. For some reason after that, Charlotte began to show up in all three divisions, despite the Wild Card rule having long been lifted, completely stealing the spotlight from everyone. Charlotte eventually dropped the title to Io Shirai two months later, in a triple threat match in which Shirai pinned Ripley. A lot of fans saw this as Karma Houdini on Charlotte's part as not only did she refuse to put over anyone in NXT, she didn't even have the decency to be pinned in her last appearance for the brand.
2021 saw the resurface of Charlotte's excessive title reigns. After missing WrestleMania that year, Charlotte was instantly placed in the Raw Women's Championship picture, competing for or defending the title in nearly every single PPV since then. After defeating Rhea Ripley for the title at Money in the Bank, she lost it to Nikki Cross the following day on Raw only to recapture it yet again a month later at SummerSlam (thus immediately derailing the momentum of Nikki's new superhero gimmick). Two months later, Charlotte was given yet another title reign due to being drafted to SmackDown while still the Raw Women's Champion (meaning that she had to trade titles with the then Smackdown Women's Champion Becky Lynch).
What was especially noteworthy during this time was the emergence of reports claiming that there was legitimate tension between Charlotte and the rest of the women's roster for supposedly the same reasons so many fans dislike her (both her ridiculously protective booking and for failing to show sportsmanship to the competitors who put her over). The most famous example of this was when she went off-script during the trade-off segment with Becky in order to not be seen as weak, where physically dropped both the Raw and Smackdown Women's titles on the mat of the ring.
To put into perspective just how exhausted audiences have become of Charlotte, the match between her and Ronda Rousey on night 1 of WrestleMania 38 was probably the lowest point of an otherwise excellent card, with the combination of both performers' unpopularity and the excellent Becky Lynch/Bianca Belair and Seth Rollins/Cody Rhodes matches back to back contributing to the lack of excitement from the crowd. It's probably fair to say that even Logan Paul and Wee Man got better reactions than both of them.
While Charlotte would ultimately be Rescued from the Scrappy Heap after ironically ending Ronda's reign as Smackdown Women's Champion at the end of 2022, it was only to some degree as many were still critical of her immediately being given yet another title reign despite being absent for several months. Like her previous reign, Charlotte rarely competed in televised or pay-per-view events until WrestleMania 39, let alone defending her title, which fans saw as WWE simply wanting to extend Charlotte's reign. Her feud with Royal Rumble winner Rhea Ripley received criticism due to how every promo between the two was simply Charlotte bragging on her achievements and the number of times she defeated Rhea for a title, as well as Rhea seeming to be more focused on the father-son Mysterio feud. Fortunately, unlike Charlotte's previous Mania, not only did Rhea defeat Charlotte, Dave Meltzer considered their match one of the best women's matches in WWE history.
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In Wanna Be the Strongest in the World!, during Sakura's 50 match losing streak, fans have grown sick of her always giving up once she is put in the Boston Crab. She eventually manages to get rid of it once she becomes a Determinator.
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She first suffered this when she debuted in NXT. Fans weren't happy about her repeated botches in the ring, and found her bitchy heel gimmick to be grating and unfitting for Enzo and Cass, whom she debuted as a valet for. Eventually, she managed to shake this off by turning fully face and not wrestling as much, instead relying on her mic skills to get her over when she debuted on the main roster as a heel, although a far more proactive and less grating one. Ironically, what may have rescued her from the pits in the first place was getting injured by Eva Marie, an even bigger Scrappy. She even won the Women's Money in the Bank briefcase (albeit first with some interference, but she also won it again alone) for SmackDown, cutting an epic promo defending the act of James Ellsworth unhooking the case for her as a heel masterstroke which she called for, and seemed to be pegged to be a future star if she could improve in the ring…
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The trope namer had a stablemate named Justin Credible who suffered the same fate. In ECW, he was pushed as a solid ex-jobber who was "actually very skilled", though his work rate was artificially inflated by giving him good workers to wrestle with. Eventually, as one of the last reasonably big names in the company, he got the ECW World Title, which resulted in massive overexposure. Even his former fans began seeing him as a mediocre worker with a terrible look and bad mic skills, and X-Pac Heat resulted.note He had a catchphrase and a fake "angry voice" that involved him hissing his words out in a loud whisper all the time. ECW died shortly after his title winnote It's generally acknowledged today that the only reason he got the title is because Paul Heyman knew that neither WCW or the WWF wanted anything to do with him, so this way he didn't have to worry about anyone pulling a Mike Awesome and trying to take off to Atlanta with the belt and he promptly got similar reactions during his second stint in the WWF/E. It got so bad that some fans even blamed him for the death of ECW. He retired from wrestling, and got a job as the overnight stock manager at a Target superstore in New Jersey. After working there for a while, he got back into wrestling and, though confined to the independents, got a respectable level of popularity.
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Chris Jericho invoked this trope in his January 2012 return. Jericho’s return promo consisted merely of him doing stereotypical babyface mannerisms and taunts for ten minutes straight, eventually getting the crowd sick and tired of his antics. By doing so, he established that he returned as a heel.
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Fans of TNA wrestling were so disgusted with how matches were booked, that some fans started "Fire Russo!" chants, aimed at writer Vince Russo. Russo's not the only one behind the shows, of course, but his track record with WWE and WCW made him a convenient lightning rod for fans' wrath. He was fired in February 2012, so it's left to the fans to come up with new chants.note He secretly returned to TNA as a consultant from 2013-2014 since neither the fans nor Spike TV wanted him anywhere near the product. When Spike found out, they were less than pleased and ended up removing TNA from their programming altogether, leading to their move to Destination America the following year.
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In Ratchet: Deadlocked, Ace Hardlight is positioned by Gleeman Vox to be the star of his Dreadzone competition, but Ace's arrogant personality causes audiences to reject him en masse, vastly preferring the recently arrived Ratchet over him—even as Vox runs a relentless smear campaign against the Lombax. It's so bad that Vox complains in one scene that he literally can't even give Ace's merchandise away.
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During one match with Billie Kay, Eva forgot to kick out of a pin. The referee scrambled to declare that she got her shoulder up (she didn't) and Eva proceeded to hit her finisher for the win. Between the botched pin and the finish, the audience booed for a solid minute, not even breaking to chant against Eva. Since that botch, WWE seems to be trying to make her character into someone who doesn't actually care about wrestling and gets help from iffy ref decisions. She has cut promos from Paris saying (quite disingenuously) how much she misses wrestling, and they seem to be purposefully playing up the 'refs cheat for her' angle (in the botch match, the commentators didn't mention the obvious failure to kick out, but since then, the face announcers have been very quick to call out the refs). Now, WWE has changed her gimmick into a delusional heel, which is seen by fans as a retread of Bo Dallas' Face–Heel Turn without any of the aspects that made the Dallas turn effective.
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Bo Dallas got a lot of this through 2013. In January, he was entered into the Royal Rumble where he proceeded to eliminate Wade Barrett, got into a feud with Barrett about this, and proceeded to go over him clean in a singles non-title match. While WWE tried to recreate Maven's infamous elimination of The Undertaker and push Dallas right out of the gate, most fans saw him as a generic, incredibly green babyface who made Barrett look bad. WWE did catch onto this after a while and took him back to NXT. But even there, he continued to be a powerful force, winning the NXT Championship by defeating legit fan favorite Big E. Langston. NXT capitalized on this by turning him into an disingenuous, egotistical heel that believed the fans love him even though they hated his guts. After returning to the main roster in 2014, Dallas was booked quite effectively as an annoying motivational speaker who told fans and other wrestlers to "BO-LIEVE!" while simultaneously being patronizing and condescending.
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The Velveteen Dream had his share of X-Pac Heat in the latter half of 2020, largely due to WWE's decision to bring him back to television despite numerous accusations of sexual misconduct and grooming toward minors, and soon after, Triple H's claim that the company found nothing incriminating against him, and that Dream's hiatus was a result of a car crash he was involved in. Not helping that one of his accusers stated that he was never contacted for the investigation. While the COVID-19 Pandemic at the time had prevented WWE from holding shows with live audiences, many fans took to Twitter to call the company out for allowing Dream to return to action on NXT.
When WWE launched its virtual fan experience, the ThunderDome, just ahead of SummerSlam 2020, one fan found himself banned from the service for showing a "Fire Velveteen Dream" sign on his live feed during the event. If Finn Balor's tweet in regards to his match against Dream is anything to go by, not even a good portion of the roster was happy to have him back. Furthermore, not helping matters is the fact that WWE wasn't shy of firing and refusing to further acknowledge three other superstars for the same reason.note NXT UK's Travis Banks and El Ligero, and 205 Live's Gentleman Jack Gallagher.
This was escalated when on April 15, 2021, several superstars, including Samoa Joe, were released from the company. However, Velveteen Dream survived the purge and remained with the company until May 20, 2021, where he was finally released.
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The Authority:
Triple H and Stephanie McMahon get this due to both their Arc Fatigue and their Invincible Villain streak against all of the babyfaces that have tried to oppose them. And HHH defeating Sting at WrestleMania 31 — in the latter's very first WWE match, no less — was just the absolute last straw for many. Furthermore, they're so hated that Roman Reigns, whose own case of X-Pac Heat is documented in the Repeat Offenders folder, got cheers simply by beating the crap out of Hunter, something that not even ten months of being booked as strong as John Cena could do. By WrestleMania 32, it had flipped — the crowd booed Reigns so hard that WWE muted the crowd mics, and they cheered for the Authority despite Stephanie pre-empting the match by literally personally insulting the audience.
Stephanie's bad heat goes all the way back to the early 2000s, starting with her involvement with the badly botched Invasion Angle, which brought this kind of heat on the whole McMahon familynote She also didn't do herself any favors by giving an interview shortly after the September 11th attacks where she compared them to her father's steroid trial, something a few fans still haven't forgotten about. But while Vince can skate by because he's the one who is putting on the show, and fans are quick to forgive Shane because he's willing to take insane bumps for our entertainmentnote At least until the debacle at the 2022 Royal Rumble, listed below in the 2020s folder, Stephanie is seen as really bringing nothing positive to the table. Then there's Triple H's "Reign of Terror" in the mid-00s where he was being smashed over the entire roster despite fans having long been sick of him. Stephanie gets blamed for this and rightly so, even if you ignore the obvious Nepotism, Stephanie was Head of Creative at the time, a position she held for over a decade. Which means she also gets blamed for everything else that was rotten during this time period, which is somewhat unfair as most of the really terrible stuff (like Katie Vick) came directly from Vince. Still, Stephanie is absolutely despised in the smart fan/"IWC" community, mainly for her work backstage rather than anything she's done on camera.
Stephanie's case of X-Pac Heat is getting so bad it's starting to damage the company itself. A wrestling news site reported that in meetings with WWE stockholders, she has to open by informing them that she is only playing a character on TV and she won't act that way with them, and several outside media interviews as well as some of her own tweets show her doing exactly that in public view. Basically, she has to constantly take a dump on Kayfabe to keep from hurting WWE's PR and finances.note Stephanie resigned from the company and more or less retired in 2022, shortly after her father muscled his way back onto the board of directors. WWE was sold to Endeavor Holdings Group (the parent company of UFC, renamed to TKO Holdings Group a few weeks later) in April 2023, with Vince being named a vice president of that company and given full control over WWE's day-to-day operations, though Triple H is doing the actual booking, with Shawn Michaels running NXT's creative.
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In Summer 2007, "Emo Kid" Jimmy Jacobs was transitioning into a new, much eviler role as the leader of a stable called The Age of the Fall. This, in and of itself, wasn't all that awful an angle. However, at the Ring of Honor Man Up PPV in September, Jimmy came out to speak to the crowd. For over 10 straight minutes. Much of this wasn't speaking, but standing around with his arms raised, saying nothing, while wearing a nice white jacket and being bled on by Jay Briscoe of The Briscoes suspended from the ceiling, head down, bleeding copiously. The crowd was furious, screaming to move on already. It totally burned all the house energy, which was at insane levels after the previous match — a Tag Team match featuring The Briscoes facing off against El Generico and Kevin Steen (aka "Steenerico") in a Ladder Match referred to as "Ladder War". It also bears mentioning that, initially at least, Jimmy Jacobs (and at that, all members of Age of the Fall) used a track of high-pitched female screaming for their entry music that lasted for several minutes. It was utterly intolerable, and changed quickly. Laurie Strode's screaming from the Halloween remake was eventually used as the intro for The Age of the Fall's actual entrance theme.
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2016, however, was a very good year for The Miz. Despite taking the Intercontinental championship off of fan favorite Zack Ryder the night after the latter's WrestleMania win, he's brought a lot of credibility back to the title with how much he clearly values it. It culminated in him going to SmackDown during the brand split, cutting a passionate Worked Shoot promo on Talking Smack (which also sparked an ongoing rivalry with General Manager Daniel Bryan) that was met with widespread acclaim from both casual fans and smarks alike, and having stellar championship matches with the likes of the aforementioned Ziggler and Dean Ambrose. By the end of the year, he cemented himself as not only one of SmackDown's top heels, but one of WWE's greatest modern heels, period.
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She decided to follow in Lita's footsteps and leave wrestling over the negative reactions. After a wellness policy violation in August 2016, she never returned to the ring, opted not to return to Total Divas in July 2017, and in August 2017 finally was released from the company. However, she was re-hired by WWE in late 2020, and attracted a great deal of controversy before she even re-appeared on TV, as the hype packages announcing her return began airing shortly after the releases of several popular women wrestlers such as Mickie James, Chelsea Green, Billie Kay and Peyton Royce, later followed by Ruby Riott, Lana and Santana Garrett. Many fans took those releases as WWE clearing out the Women's Division to make room for Eva's return and placed blame on her for the decision. Her run only lasted 3 months, with her most significant contribution being that she renamed the fairly popular Piper Niven to Doudrop, a name that has stuck with her even as she was reinvented as a heel in her own right. Safe to say that her legacy is likely to remain.
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Vince's desire to push giants at the expense of better workers doesn't just apply to men, as the case of Nia Jax shows. Due to her size and bloodline, she was pushed heavily on NXT and fast-tracked to the main roster not even a year after her TV debut. Jax was still considered green at best and in the worst cases downright dangerous to work with. Even after being a focal part of the Raw women's division for months, she was still prone to botching and was pretty shaky on the mic.Despite her reputation with the IWC finally coming around at the beginning of 2018, Jax has suffered numerous character derailments. Between the months of March to June, she had been made out to go from being a Wrestling Monster to a storyline where she was made out to be a bullying victim by Alexa Bliss, who is half her size, back to a wrestling monster. The insane amount of sudden changes, not to mention the disingenuous speeches about body acceptance in the "bullying victim" phase, destroyed her character for the time being, so much so that crowds barely reacted to her appearing. It had gotten so bad that the title was abruptly won back by Bliss only two months into her reign via the Money in the Bank briefcase (which she won the very same night) because fans were already so bored of Jax.To some, it got worse as she ended up turning heel and aligning with Tamina Snuka, who a) was never really that over to begin with, b) is the daughter of a man that many consider even more checkered than Hulk Hogan even after his death, and c) despite not having competed in over a year, ended up on the women's Survivor Series team in favor of far better and more popular superstars like Ember Moon, Bayley and Sasha Banks. As if that wasn't enough, when Becky Lynch led an invasion of Raw and attacked Ronda Rousey, Jax was among those who defended Raw but ended up delivering a stiff punch to Lynch's face that left the latter bleeding. Initially seen as great for the run-off to Survivor Series, Lynch was legitimately too injured to compete, thus depriving fans of Rousey vs. Lynch, a match they were hotly anticipating. Quickly inciting a massive fan backlash, many called for Jax to be sent back down to NXT or even fired due to her already spotty record of injuring other superstars. Not helped by how much like Roman Reigns, many see her push and staying on the roster as doing The Rock a favor, but unlike Reigns, who at least had some moments where fans got behind him (and, after his 2020 heel turn, might be escaping X-Pac Heat for good), she can't seem to shake the X-Pac Heat off no matter what she does.By Survivor Series 2018, WWE's writers seemed to be aiming to invoke this by having her gloat about breaking Lynch's face and reveling in the boos, which ended up reaching Ciampa or Reigns levels of heat that night, while also boasting her elimination of Asuka from the match just to spite them some more. The weeks that followed saw Jax become one of the most disliked people on the Raw brand. Many people turned on Jax, mainly due to the realization that her in-ring ability paled significantly in comparison to the other women on the roster, as well as the dreadful mic work she had done prior to her second match with Ronda Rousey. No one batted an eye when it was revealed that due to an injury exacerbated at WrestleMania 35, Jax would be gone for the rest of 2019. She would finally be cut loose for good in 2021, supposedly for refusing to get the COVID-19 vaccinenote Which would basically limit her to shows in the U.S. (though this has never been confirmed).Despite having been fired in 2021, she made a surprising return in 2023 and instantly dangerously botched a Banzai Drop, landing with all her weight on Rhea Ripley, which led to fan outcry. Thankfully, Ripley wasn't injured, but this led to another storm of X-Pac Heat as Jax was instantly inserted right back at the top of the card despite not improving her work or promo skills in the time that she had been away from WWE. It only got worse when she went on record in several interviews equating legitimate fan criticism (i.e. her tendency for unsafe work and propensity for injuring other wrestlers) to cyberbullying and body-shaming. This seemed to indicate that not only did she know she was unsafe and dangerous in the ring, she didn't have any intention to get better, and another storm of X-Pac Heat quickly ensued.
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John Laurinaitis received X-Pac Heat a second timenote See the WCW folder for the first instance. during his appearances on WWE programming from 2011-2012; between his voice, which caused fans to call him "John Laryngitis", his frequent messing up of his lines, and the monotone delivery of his lines, people grew very tired of his run as General Manager of Raw. It got even worse after WrestleMania 28 when he became General Manager of SmackDown as well. Furthermore, he was booked in a main event feud on pay-per-view with John Cena, who himself is rather divisive, and hardly showcased any of his former in-ring talent. The fact that this match took place after the very well-received championship match between CM Punk and Daniel Bryan took any remaining interest in Laurinaitis and dropped it entirely, and everyone was rejoicing when Vince McMahon uttered his hammiest two words to him a month later.
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December To Dismember 2006, the first and only pay per view exclusive to WWE's rebooted ECW brand. Said brand had its share of problems, such as the phasing out of ECW originals like Sabu and The Sandman, the stricter WWE rules, the untimely suspension of the first champion of the new ECW, Rob Van Dam, the sudden release of Kurt Angle due to substance abuse, and everything that happened with the late Chris Benoit. Not to mention that it quickly became a C-show to Raw and SmackDown. But December to Dismember, held in Augusta, Georgia, was rock bottom for the roster. The undercard had a skeleton crew of perennial midcarders and no-names like Sylvester Terkaynote a legit fighter who had been big in Pro Wrestling ZERO1 when it was big and pushed hard in OVW but WWE made sure he'd never get over again by repackaging him as a white Umaga on their main roster, Kevin Thorn and Mike Knox, plus a pre-commentary Matt Striker going against one of the few ECW originals on the show, Balls Mahoney. Matt and Jeff Hardy versus MNM was inexplicably added despite neither team being on this roster. And then Sabu was taken out backstage and replaced in the main event with Hardcore Holly,note Some explanation. Rumor has it that WWE viewed Sabu as being "useless" and Vince McMahon himself wanted Hardcore Holly to replace Sabu in the match for Lashley to have more villains to overcome. and the fans saw right through it. Thus, Holly joined CM Punk, Van Dam, Bobby Lashley, Big Show and Test in the Extreme Elimination Chamber main event. Punk had quickly gotten a huge fandom in WWE, so of course he was first eliminated, to a huge negative response. By the end, amidst "BULLSHIT" and "BORING" chants, it was Lashley, an obvious Creator's Pet at the time, going over The Big Show to win the ECW title. By then, the Augusta crowd had long turned on the show, sometimes literally. The result was what fans called "the death of ECW," and the aftermath saw Paul Heyman leaving the company, a fraction of the usual pay-per-view buy ratenote This show holds the dubious honor of having the lowest WWE PPV buy rate ever prior to the introduction of the WWE Network (and the only one to get less than 100,000 PPV buys), which made PPV obsolete for anyone with a broadband internet connection, WWE ending single-brand pay-per-views for eleven years, and the brand slowly dying.
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Jinder Mahal in mid-2017. Back when he was booked as a jobber on a regular basis, most notably when he was a member of the 3MB stable, fans didn't mind Mahal so much. Upon his return in 2016, his in-ring skills had moderately improved, but his character did not. He resumed his status as a bonafide jobber before he eventually became a lackey and tag team partner for Rusev for a while. This all changed after WrestleMania 33, where Mahal was moved to SmackDown during the Superstar Shake-up between the brands, upon which he suddenly upset then-WWE Champion Randy Orton at Backlash in May to obtain the belt, which he held onto for nearly six months. Mahal's mega push could have worked if it was given the proper amount of time and buildup. Additionally, Mahal shifted his character to a by-the-book foreign heel that failed to captivate audiences while continuing to work mediocre matches, which further discredited his sudden elevation. This caused WWE's TV ratings and ticket sales to plummet even further than they already were. It didn't help that he regularly scored victories over beloved wrestlers such as Luke Harper, Sami Zayn and Shinsuke Nakamura, almost halting their pushes in the process. Perhaps worst of all though, nearly all of Mahal’s matches ended with a screwy finish, typically involving his two henchmen, the Singh Brothers, interfering and causing enough of a distraction that Mahal was able to capitalize, ensuring Mahal never got over cleanly and proving that he was only winning because he was cheating, which wouldn't normally be odd for a heel, but while most other heels only cheat to win against credible babyfaces who actually have a strong chance at beating them, Mahal couldn't even beat jobbers without interference. It's worth noting that Mahal didn't get much personal hate, as he was both humble and grateful for the opportunity, but as WrestleCrap pointed out, according to the numbers, he didn't even draw in India, which was one of the main reasons why he was given the belt in the first place.
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Reigns' X-Pac Heat became utterly nuclear once he defeated The Undertaker at WrestleMania 33. The crowd chants he received - for almost fifteen straight minutes - on the first Raw after WrestleMania ranged from "Delete!" to "Roman sucks!" to "Fuck you, Roman!" to even "Go! A-way!" Even the commentators acknowledged that Reigns was booed out of the building.
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The Miz is an interesting case of getting X-Pac Heat, shaking it off, and then getting it all over again:
He started off as a reality star of The Real World, where it was made pretty obvious that he was a massive fan of wrestling and WWE. He got onto a season of WWE Tough Enough where the winner is given a WWE contract. He was popular on Tough Enough but didn't win. Yet the winner disappeared and The Miz was pushed as the new star. Back then, The Miz had little mic ability, even less wrestling ability, and constantly made an idiot out of himself. Crowds loathed him, the locker room (JBL in particular) hazed the shit out of him, and he was constantly put into embarrassing matches and gimmicks. However, when he teamed up with John Morrison and drastically improved his mic and in-ring skills, he earned some respect. Then he became WWE Champion, and the IWC wanted to strangle him with his newly acquired belt. Despite his improved in-ring skills, The Miz still isn't believed to be that good. Now there's a split between (a) hatred and (b) being happy to finally have a vulnerable champion after years of unstoppable supermen holding the belt. What grates some people about his championship run is that literally up until the week before he won it, he was treated as a worthless Joke Character, and even after winning it, he still hadn't lost that status completely. Some find his character and Catchphrase grating and full of Narm considering that he's supposed to be the top heel in the business, and the fact that he practically had to murder both Randy Orton and John Cena before he could be seen as a legitimate threat, and both of the two were already pretty badly beaten when he got involved. It isn't so much that some hate him, it's that they wish he would be allowed to be a credible heel, or that the belt could have been given to somebody that was.
When Alex Riley got (Kayfabe) fired, for about two weeks, The Miz got the jump on Cena twice and beat the ever loving crap out of him. When WWE brought Riley back, The Miz went back to being a smug little shit, much to everyone's annoyance. He's still being alternated between the two settings, and it must be admitted that aforementioned fan hatred for Michael Cole at the time probably didn't help, as Cole slobbered all over The Miz's knob at every opportunity.
Some of the aforementioned problems, like Cole sucking up to The Miz, have been remedied. However, an ill-advised decision by WWE to revive the Figure Four Leglock and give it to The Miz as a finisher did no favors for his (already shaky) reputation in the eyes of wrestling purists. One can only imagine the firestorm that started when people started finding out that both the face turn and finisher were originally slated for Ensemble Dark Horse Dolph Ziggler.
2016, however, was a very good year for The Miz. Despite taking the Intercontinental championship off of fan favorite Zack Ryder the night after the latter's WrestleMania win, he's brought a lot of credibility back to the title with how much he clearly values it. It culminated in him going to SmackDown during the brand split, cutting a passionate Worked Shoot promo on Talking Smack (which also sparked an ongoing rivalry with General Manager Daniel Bryan) that was met with widespread acclaim from both casual fans and smarks alike, and having stellar championship matches with the likes of the aforementioned Ziggler and Dean Ambrose. By the end of the year, he cemented himself as not only one of SmackDown's top heels, but one of WWE's greatest modern heels, period.
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Baron Corbin initially fell into this after being drafted to Monday Night RAW in 2018 as Stephanie McMahon's accountant, placed in a meaningless feud with Finn Balor with repetitive matches and later usurping Kurt Angle as the RAW General Manager for the rest of 2018; despite being designated The Scapegoat after being fired as GM, he still had screentime on the midcard , paired with Drew McIntyre and Bobby Lashley with no explanation. Though the reactions to all this were bad enough, the backlash after Kurt Angle announced Corbin would be his opponent for his final retirement match at WrestleMania 35 was what really turned the entire fanbase against him. Most people wanted either John Cena or at least for him to put over an up-and-comer who could benefit from retiring a legend, and as well as not being John Cena, pretty much nobody believes Corbin deserves to be put over by a name as big as Angle, not after his career has been mismanaged as badly as it has. Hell, when Corbin came out for a match later that episode, the crowd hijacked it by chanting "You're not Cena!" at him. Unfortunately, despite expectations that WWE was planning some kind of swerve the match went ahead exactly as planned, much to the disappointment of everyone, with the universal consensus being that Kurt deserved better and that Corbin was an undeserving last opponent.
Corbin would continue to get this treatment after besting Chad Gable to become King Corbin, especially when Gable would rename himself the ill advised ‘Shorty G’ due to Corbin’s taunts. Worse still, he would next enter a feud with Roman Reigns involving him pouring DOG FOOD of all things onto the Big Dog.
While he temporarily received praise for his work after losing the crown in 2021 and becoming ‘Bum Ass Corbin’ in the words of Pat McAfee, his repackaging as Happy Corbin just a matter of months later lead to him getting it right back again. This trope could honestly be renamed "Baron Corbin Heat" given that he elicits a far stronger hate from the audience than even the Trope Namer.
Thankfully, his new run in NXT slowly restored the fans' opinion of him after his improved character work and hot feuds with Carmelo Hayes and Ilja Dragunov. He was even cheered at one point (given that he was going against a very controversial Gable Steveson, that wasn't exactly surprising}.
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Stephanie's bad heat goes all the way back to the early 2000s, starting with her involvement with the badly botched Invasion Angle, which brought this kind of heat on the whole McMahon familynote She also didn't do herself any favors by giving an interview shortly after the September 11th attacks where she compared them to her father's steroid trial, something a few fans still haven't forgotten about. But while Vince can skate by because he's the one who is putting on the show, and fans are quick to forgive Shane because he's willing to take insane bumps for our entertainmentnote At least until the debacle at the 2022 Royal Rumble, listed below in the 2020s folder, Stephanie is seen as really bringing nothing positive to the table. Then there's Triple H's "Reign of Terror" in the mid-00s where he was being smashed over the entire roster despite fans having long been sick of him. Stephanie gets blamed for this and rightly so, even if you ignore the obvious Nepotism, Stephanie was Head of Creative at the time, a position she held for over a decade. Which means she also gets blamed for everything else that was rotten during this time period, which is somewhat unfair as most of the really terrible stuff (like Katie Vick) came directly from Vince. Still, Stephanie is absolutely despised in the smart fan/"IWC" community, mainly for her work backstage rather than anything she's done on camera.
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Vladimir Kozlov. Too easy. He began to be pushed to the moon within months of debuting and was even originally planned to be given the WWE Championship at one time. Any problems? Oh yeah, he couldn't wrestle. Yes, he was a heel all this time, so it could be translated to heel heat, but the smart fans hated him even more. To back this up, they turned him into an American loving goofy babyface, and the fans still hated him. It took a team up with the hilarious Santino Marella and a serious expansion of his moveset to become tolerable, though he was eventually fired. CM Punk cut a promo where the audience cheered when this was brought up.
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Michael Cole during his 2010-12 heel run. His constant Trolling of the crowd had taken him to new levels. His "Anonymous GM" emails, his incessant crapping all over smark-beloved wrestlers like Daniel Bryan and R-Truth, his creepy fanboying of The Miz, and his severe lack of respect for Jim Ross didn't just make fans want to boo him, but want to wring his neck. Even a little payback from his screwed-over broadcast partner Jerry Lawler hadn't dimmed Cole's huge amounts of smarm. There's playing a heel commentator, and then there's Michael Cole. However, he seemed to have been Rescued from the Scrappy Heap due to him gaining a ton of respect from the 9-10-2012 episode of Raw, when Lawler collapsed during a match between Daniel Bryan and Kane vs. The Prime Time Players. Not only did Cole retain his composure, but showed a lot of legitimate emotion on air as he gave updates concerning Lawler's condition.
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Brock Lesnar:
In the dud on the WrestleMania XX card, a match between Brock Lesnar and Bill Goldberg, Lesnar was immediately showered with boos and chants of "You Sold Out", in reference to him retiring from wrestling to play football with the Minnesota Vikings.note Which is pretty funny when the salary for an undrafted rookie in the NFL was somewhere between 10-20% of what he was making in WWE, and ended up making 0% of what he was making in WWE because he didn't make the team. MSG didn't really think that chant through. The fact that Goldberg was about to leave wrestling as well only made things worse. This continued to an extent in Lesnar's brief return to wrestling in New Japan and IGF (where Lesnar had more bad matches), even his mixed martial arts career after he was picked up by UFC, where he humorously decided to cut a heel style promo after winning their heavyweight beltnote "I'm gonna go home and drink some Coors Light, because Budweiser isn't paying me shit!".
It got so much worse for him after he ended the streak on April 6, 2014. Wrestlers and fans alike have been treating him worse than ever due to his attitude of only being in the company for the money. The crowd didn't bother booing him till the next night, while wrestlers backstage treated him like a non-entity the night of, and both fans and wrestlers alike treated The Undertaker with the respect due to being a legit legend, even though Taker ended up in an ambulance shortly after getting backstage. The hate came out in spades when he came out the next night on Raw. The look on Lesnar's face made it clear that he was not used to the raw hatred he was being shown even though he was trying to play it off by acting like a heel was supposed to. Made worse by all the media coverage of the event, from the Internet to newspapers to even Jon Stewart appearing to be upset at the situation, though he seemed to be only half joking at the time on his broadcast of The Daily Show later on that same night as the Raw broadcast.
Things later changed for Lesnar. Despite holding the WWE Championship with a potential return to UFC rumored after WrestleMania 31, Lesnar began to lose his X-Pac Heat in part thanks to the fallout of the 2015 Royal Rumble and Roman Reigns' victory. WWE's failure during the Road to WrestleMania to get Reigns over with the crowds combined with the extraordinary mic skills of Paul Heyman has turned Lesnar's X-Pac Heat into legit face heat. Furthermore, there was much jubilation in the IWC when Lesnar revealed that he had re-signed with WWE.
Back again to some extent after his matches in 2016. SummerSlam '14? Awesome due to the Catharsis Factor of Cena finally getting squashed in a match. Rollins? He was playing a Dirty Coward heel anyway and 2015 had the rematches with 'Taker. 2016 was where the pattern of every Lesnar match since breaking the streak became a problem and he delivered a dull match at WrestleMania 32 against Dean Ambrose. In the summer, Brock made a one-night return to UFC and failed two drug tests while preparing, confirming what many suspected for years. WWE did nothing to punish Brock, revealing that part-time wrestlers are exempt from their drug tests, which pissed fans off big time, especially since WWE had been handing out suspensions like Halloween candy to other superstars who failed drug tests, including Roman Reigns. Then at SummerSlam 2016, he beat up the returning Randy Orton badly enough that he was left in a pool of his own blood, had a legitimate concussion, several staples in his head and missed his next PPV appearance (to the point that Chris Jericho was ready to get into a real fight over the Orton fiasco). The overprotective nature of his booking which makes an already seemingly invincible monster look even stronger, plus the repetitive nature of his squash matches, has led to a bit of Too Bleak, Stopped Caring regarding his feuds now, since it's hard to get invested when he's going to walk all over whatever Face they feed to him next. It's reached the point where the returning Goldbergnote Who despite being massively popular in his time has developed a hatedom amongst smarks due to Hype Backlash, and really has never been popular to begin with among people who weren't WCW fans in 1998 has consistently gotten cheered over him, the sole exception being in Lesnar's home state of Minnesota.note Goldberg's own case was helped by both nostalgia and the plain emotion he let show on his face on his return to Raw and that his promo came off as heartfelt and sold the crowd on the match. And the only notable time Lesnar was cheered was at his hometown. And then Goldberg squashed Lesnar in a minute during their rematch at Survivor Series, to the enjoyment of many fans.
It came back with a vengeance in 2017, when he won the Universal Championship. Many despised him once again because he rarely defended the title, along with the fact that his run surpassed CM Punk's record for longest world champion reign in modern WWE history.
A particularly egregious example of just how bad things were for Brock was when he was in New Japan He was awarded a shot at the IWGP Heavyweight Title in just his second match for the promotion, and left the promotion months later, with the physical IWGP heavyweight belt in his possession. He was so hated for this that when the IWGP plays the champions' roll call video prior to championship matches, the normally-stoic fans boo when Brock's picture shows up, as well as his nameplate not being on the banzuke sideplates.
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A classic case of this: the Dynamic Dudes, who were skateboarding wrestlers. When they received a face push by having manager Jim Cornette betray them for an opposing heel tag team (The Midnight Express), the audience cheered Cornette. Amusingly, the Dynamic Dudes included later X-Pac Heat recipient John Laurinaitisnote It got so bad that at one show someone brought a bedsheet that had "JOHNNY SUCKS SHANE'S DICK" ("Shane" as in Shane Douglas, the other half of the Dudes) spray painted on it and hung it from the balcony. Remember, the Dudes were supposed to be the good guys.
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A particularly egregious example of just how bad things were for Brock was when he was in New Japan He was awarded a shot at the IWGP Heavyweight Title in just his second match for the promotion, and left the promotion months later, with the physical IWGP heavyweight belt in his possession. He was so hated for this that when the IWGP plays the champions' roll call video prior to championship matches, the normally-stoic fans boo when Brock's picture shows up, as well as his nameplate not being on the banzuke sideplates.
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In 2011, "Cena Sucks" chants started to ring out during the shows of NWA promotions that never have and probably never will book John Cena, spontaneously, without any effort to work the crowds into it, putting him on the same level as the trope namer. Even more so after Cena claimed he would never wrestle for a promotion except WWE, saying it would be an insult to the WWE Championship during his otherwise hot feud with Daniel Bryan. While some people took the line as sounding shockingly honest and felt he had the right to feel that way, others resented him for it.
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Athena abandoning the role of a valet to become a professional wrestler was supposed to be a baby face move, excepting the promotions like Booker T's PWA where she was the valet of baby faces to begin with. But Athena was more cocky than fans thought a rookie should be. She also gained muscle mass to the point people found it jarring, and was trained in a style of slams and kicks fans found boring, which all lead to her getting booed. So she embraced being a heel and actively antagonized fans, but also found the "power" style awkward for someone so short, and decided to slim down and lean on her gymnastics background instead. This lead to fans cheering for her exciting offense and being happy when they got her to yell at them. So then she got put against less popular heels and finally became a baby face. Basically she wasn't ready for the face role and had to learn how to make people like her.
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When Jake Strong signed with Lucha Underground, he was fairly well received at first. However, after losing his debut match, he started a massive win streak where he'd always snap his opponents' ankles with his ankle lock. As Strong continued to win matches and put more popular wrestlers on the shelf, his popularity continued to decline and his win streak became known by the fans as his "cutting a swathe of apathy." At the end of Season 4, where he won the Lucha Underground Championship, the fans chanted "bullshit".
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In 2015, Cena started being booked lower on the card, feuding with Rusev over the United States Championship (his first title he won back in 2004). It didn't bring Cena all of his fans back, but when he won the title at WrestleMania 31, he began a weekly title defense of the United States Championship, putting on impressive matches against other mid-card wrestlers such as Dean Ambrose. The fans, while still mixed, started to realize Cena can actually pull off great matches, and enjoy not seeing him in the world title spotlight anymore. This went so far that when Cena was injured toward the end of 2015, even many smarks came to legitimately miss him, as WWE's next plan of building Roman Reigns as the next top face utterly failed and caused ratings to tank. Some even theorized that Reigns' mega-push was actually one long, convoluted scheme to finally get Cena over with the hardcore fans.
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Following that, he was moved into a feud with Sheamus, a fellow recipient of fan disinterest. This sorta got the good heat back on Reigns, but only in the sense that they preferred him to Sheamus, not actually liking him. And as if to rub it in the face of the fans that Reigns was the next big thing, he was given a stable of his own to combat Sheamus' League of Nations, called The Roman Empire, featuring The Usos and Dean Ambrose as Reigns' lackeys. When Reigns eventually won the feud with Sheamus, the negative reactions came right back.
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Michaels also got hit with a huge case of this during his world title defense against Sycho Sid at Survivor Series 1996. Michaels won the title at WrestleMania XII in March, by May a few people were already sick of Shawn's Mr. Fanservice act, and Vince gushing over him on commentary in a way that made people question the sexuality of both men didn't help. It was also around this time that word about his backstage politics and drug abuse trickled out to the public. Still, the majority of fans stuck with him, mainly because he was the top babyface in a really thin fieldnote Especially with Kevin Nash and Scott Hall leaving for Atlanta in May and basically the only guy in the company that could be relied on to have a good matchnote Bret Hart stepped away from the WWF after dropping the title to Michaels at WrestleMania to rest, do a couple acting projects, and decide if he wanted to re-sign with Vince or take a more lucrative offer from WCW. We all know how that last one worked out. Owen Hart was still working at his usual high level, but there was only so much he could do while stuck in a pitiful tag division. But Survivor Series was at Madison Square Garden in New York City, aka Smark Central, and they let HBK have it with both barrels, booing everything he did while treating Sid (who was supposed to be the Heel) like the biggest babyface that ever babyfaced. The reaction Sid got when he pinned Michaels for the title is right up there with the pop that Goldberg got for beating Hulk Hogan 9 months later.note It was actually supposed to be Big Van Vader in this spot, but after their first match at SummerSlam Michaels refused to work with him again because he was too stiff, even though Vader dialed it back a lot compared to most of his matches. Sid got the spot instead because Michaels had worked with him before and knew that for all of his other faults Sid was a really light worker, plus he was available since softball isn't played from November to January Shawn would shake it off and win the title back at the Royal Rumble two months later, but was forced to relinquish the belt due to a knee injury after a couple weeks. When he returned he brought with him a new faction and a much edgier persona.
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The Dudley Boys most popular members are Big Dick, Little Spike, Devon, Bubba Ray, with Big Dick not being as well known to people who only watched WWE/TNA (or HUSTLE/New Japan), but when The Dudley Boys were first baby faces in ECW, Bubba Ray wasn't liked at all. Paul Heyman tried to hide the fact the crowds were deriding Bubba Ray through astroturfing, but once the fans held out a bedsheet with "BUBBA MUST DIE" written acrossnote Wrestling podcaster Brian Last, best known as the co-host of two podcasts with Jim Cornette (The Jim Cornette Experience and Jim Cornette's Drive-Thru), claims to be the one who made the sign (with help from ECW wrestler Danny Doring) and one of the people holding it, too wide for the camera to completely hide, it was time for a Face–Heel Turn. That did save Bubba Ray in the eyes of the fans, however, and later lead to him become one of the four most popular.
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In the dud on the WrestleMania XX card, a match between Brock Lesnar and Bill Goldberg, Lesnar was immediately showered with boos and chants of "You Sold Out", in reference to him retiring from wrestling to play football with the Minnesota Vikings.note Which is pretty funny when the salary for an undrafted rookie in the NFL was somewhere between 10-20% of what he was making in WWE, and ended up making 0% of what he was making in WWE because he didn't make the team. MSG didn't really think that chant through. The fact that Goldberg was about to leave wrestling as well only made things worse. This continued to an extent in Lesnar's brief return to wrestling in New Japan and IGF (where Lesnar had more bad matches), even his mixed martial arts career after he was picked up by UFC, where he humorously decided to cut a heel style promo after winning their heavyweight beltnote "I'm gonna go home and drink some Coors Light, because Budweiser isn't paying me shit!".
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As Mark Henry was walking to the ring for a match against CM Punk on the April 2, 2012 edition of Raw, a fan behind him held up a sign◊ that said this:note Mind you, this was after fifteen years of receiving X-Pac Heat.
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Gable Steveson had a lot of hype around him during the time he signed a WWE contract while still in college wrestling in amateur competitions and had a chance to become the next Kurt Angle, an Olympic medalist amateur wrestler who managed to make a smooth transition into the world of pro wrestling. However, his reputation became permanently marred due to him being accused of rape and avoiding any legal repercussions due to the wording of the law in Minnesota. Case in point, at NXT The Great American Bash 2023 where he made his in-ring debut against fellow X-Pac Heat recipient Baron Corbin note Who to be fair has been in the middle of rebuilding his career and has been earning back the respect of fans, the crowd cheered for Corbin while Steveson received chants such as "Gable Sucks" and "You're not Angle", not helped by his performance in the match being subpar. Since then, he was seen working dark matches before tapings of WWE Smackdown where the crowd was still unanimously not in his favor.
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Long after the fact, Vince McMahon, Shawn Michaels, and former WWE and later TNA referee Earl Hebner received "YOU SCREWED BRET!" chants whenever they appeared in Canada (Earl's twin brother Dave once even got them when fans thought he was Earl), and it's probably one reason why they don't appear in Montreal very much even when they do go to Canada. In all fairness, they did screw Bret Hart. Whenever Michaels needed some heel heat, Montreal was a perfect place to get it. This heat has mostly died down, however, due to Hart making amends with both Michaels and Vince in 2010.
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Despite a controversial 2019, WWE did not learn its lesson. Just a month after the TLC match, Charlotte won the 2020 Women's Royal Rumble, eliminating the heavily favored Shayna Baszler (who was originally planned to be the winner before it was changed last minute). Charlotte would use her title match to defeat the fan-favorite Rhea Ripley for the NXT Women's Championship at WrestleMania, giving Charlotte yet another pointless achievement for her already long list of accolades and damaging the momentum of another young talent. For some reason after that, Charlotte began to show up in all three divisions, despite the Wild Card rule having long been lifted, completely stealing the spotlight from everyone. Charlotte eventually dropped the title to Io Shirai two months later, in a triple threat match in which Shirai pinned Ripley. A lot of fans saw this as Karma Houdini on Charlotte's part as not only did she refuse to put over anyone in NXT, she didn't even have the decency to be pinned in her last appearance for the brand.
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The New Day was launched in late 2014 as a babyface stable featuring Big E, Kofi Kingston, and Xavier Woods. Their gimmick is that of an overly optimistic stable that claps their hands and dances before, during, and after matches. The gimmick, however, went down very poorly with fans, who had, by early 2015, taken to booing them and shouting "SUCKS!" whenever one of the members would yell "NEW DAY!" The stable quickly turned heel, which turned their X-Pac Heat into regular, good heat. Ironically, their creatively hammy and hilarious heel personas were so popular that they ultimately became faces again. In addition, the fact that Woods hosts Up, Up, Down, Down, a YouTube channel where he plays video games with celebrities and other wrestlers, only adds to his individual popularity. The New Day's escape from X-Pac Heat also launched Kingston into main event status, culminating in his 2019 run with the WWE Championship.
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Diamond Dallas Page received this reaction in 1999, as fans grew tired of his good guy shtick. He quickly shook it off by turning heel shortly after winning his first world title. When attacking Goldberg to solidify his turn, he started shouting "Boo me now, bitch!" at the fans.
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An unusual example of this came in "Not Daniel Bryan" heat, whereas anyone who got scapegoated for WWE's bad booking of Bryan (by either squashing him in a match or being essentially a Replacement Scrappy for him) unfairly got booed out of the area. Amongst those offenders include Sheamus (for "18 Seconds"), Randy Orton (for his 2013-14 title reign when he cashed in MITB on Bryan right after he beat Cena), Big Show (when he was shoved into Bryan's spot as Orton's main title challenger), Rey Mysterio Jr. (for being #30 in the 2014 Royal Rumble when it became clear Bryan would not be in the match that year), Batista (for winning that year's Rumble and being pushed in Bryan's place as the main anti-Authority babyface), and of course Roman Reigns.
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Despite generally being well liked by casual fans and smarks alike, Rey Mysterio Jr. has fallen afoul of X-Pac Heat three times:
The first time was during his run with the aforementioned No Limit Soldiers (later the Filthy Animals) in WCW. The No Limit Soldiers were a rap themed stable that were supposed to be anti-heroes but really just came across as heels. The Filthy Animals eventually turned heel. It didn't help that Mysterio was terrible at playing a heel.
The second was in CMLL and tied into the WCW angle above. Mysterio was feuding with Psychosis in CMLL, and the original plan was to build to a mask vs. mask match with Psychosis winning Mysterio's mask. However, when CMLL got word that Mysterio had already been unmasked in WCW, they forbade Mysterio from wrestling with his mask on. This forced the feud to be rebooked to a much less meaningful stipulation, and Mysterio ended up winning the match and feud. Masks are taken very seriously in Mexico and allowing himself to be unmasked in WCW was considered a serious cultural faux pas, and the fact that Psychosis had held out against pressure to unmask in WCW made Mysterio look even worse in comparison.
The third was at the 2014 Royal Rumble, and wasn't Mysterio's fault per se. The fans wanted to see Daniel Bryan in the Rumble, and when Mysterio came out at #30, he ended up being the recipient of the vitriol of the pissed off fans. The sad thing is it's likely that WWE realized whoever came out at #30 was going to anger the fans, and they chose Rey for it because they thought he might be able to still get cheered.note Fans still wax poetic about a What Could Have Been here, the basic idea being that Wade Barrett gets the #30 spot, spouting his "I'm afraid I've got some BAD NEWS!" catchphrase (possibly after playing the first few notes of Bryan's entrance music before cutting it off). This would have got absolutely nuclear heel heat from the crowd. But Vince decided to send one of his biggest merch movers to get booed out of the building instead.
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A particularly significant example came during the Mabel-Savio Vega tournament final at WWF King of the Ring 1995, which was held in Philadelphia, Pennsylvania, the heartland of ECW. This at a time when that promotion was at its hottest. The crowd was decidedly displeased with the tournament, which saw then-WWF World Tag Team Champion Yokozuna, that year's Royal Rumble winner Shawn Michaels, and The Undertaker all get eliminated. By the time Mabel and Savio Vega faced off in the finals, Philadelphia finally started chanting "ECW! ECW! ECW!" in protest and Mabel had trash thrown at him by the crowd during his coronation. The lesson? Don't go into Philadelphia with a terrible show.note How terrible? Over 25 years later this is still near universally considered the worst PPV that the WWF/E has ever produced. Fans seemed to know this going in because the buy rate absolutely tanked and when all was said and done this show lost money for the WWF (ticket sales were also pretty weak and the show was heavily comped), it was basically the wrestling equivalent of a Box Office Bomb
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To put into perspective just how exhausted audiences have become of Charlotte, the match between her and Ronda Rousey on night 1 of WrestleMania 38 was probably the lowest point of an otherwise excellent card, with the combination of both performers' unpopularity and the excellent Becky Lynch/Bianca Belair and Seth Rollins/Cody Rhodes matches back to back contributing to the lack of excitement from the crowd. It's probably fair to say that even Logan Paul and Wee Man got better reactions than both of them.
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After Sara Del Rey turned heel, SHIMMER brought in "Sweet and Sour" Larry Sweeney as her manager. Fans reacted so badly to the idea of a man being involved in the action as anything other than a referee that he was dropped after one appearance.
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Some of the aforementioned problems, like Cole sucking up to The Miz, have been remedied. However, an ill-advised decision by WWE to revive the Figure Four Leglock and give it to The Miz as a finisher did no favors for his (already shaky) reputation in the eyes of wrestling purists. One can only imagine the firestorm that started when people started finding out that both the face turn and finisher were originally slated for Ensemble Dark Horse Dolph Ziggler.
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In perhaps a cruel twist of fate, Rhodes' opponent in his final AEW match, Sammy Guevara has since become a major recipient of X-Pac Heat after Rhodes departed for WWE. When AEW started, Guevara had initially been a member as part of the heel stable The Inner Circle, alongside Chris Jericho, and was effective enough in receiving the 'good' kind of heat from the fans. Over time, Guevara would eventually turn face, and during his pursuit of the TNT Championship, initially received great reactions from the fans, thanks to his outstanding, "no-fear" ring work. However, not long after defeating Rhodes in a highly praised ladder match to regain the title, fans began to sour HARD on Guevara, thanks to a confusing and dull feud with Scorpio Sky that saw his real-life relationship with Tay Conti (later known as Tay Melo) be acknowledged on-screen. The problem is that while fans acknowledge that he's a tremendous athlete, capable of putting on some of the best matches in AEW, Sammy did not come off as a likable face in the slightest during the storyline, acting like a petulant jerk to his opponents and constantly making out with Tay. Combined with hot-potato'ing the TNT Championship with Sky, and even running an angle where it was heavily implied that Tay and Sammy made love while wearing the championship, it's no wonder that Dan Lambert is once again being cheered over the two. The heat had gotten so bad that AEW had to edit the crowd reaction for an episode of Rampage, where both Sammy and Tay were apparently getting booed out of the building. By the end of April, AEW made the decision to turn Sammy back into a heel and play into these dislikable elements. But shortly after, Sammy was once again placed into a stable with Jericho, showcasing just how far he’d fallen as a viable entity on his own (to say nothing about Tay, who now mainly exists to be a shallow heel manager to Sammy, despite being a competent in-ring talent in her own right).note Sammy and Tay got married in August 2022 (which is why she changed her name; "Conti" is he ex-husband's last name, "Melo" is her mother's surname) and in May of 2023 announced they were expecting a child, so Tay's in-ring career is on hold until some point in 2024 at the earliest.
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Dwayne Johnson ran into this early in his career as "Rocky Maivia", when he was so pushed and overexposed as the next big thing that fans got sick of him almost from the moment he appeared. The fact that he was still very green in the ring and that his gimmick was that of a squeaky-clean third-generation superstar didn't help matters. After he received a Face–Heel Turn, which added some edge to his character and allowed him to cut loose with his formidable mic skills, "The Rock" was Rescued from the Scrappy Heap and exploded into a true star.The heel turn is a rare example of the WWF actually playing to the X-Pac Heat. The week after The Rock's heel turn, he cut a promo addressing the chants being the kayfabe reason he joined The Nation of Domination, naming the actual chants he was getting ("Die Rocky Die"). He recycled this promo somewhat when he joined The Corporation a year later. Prior to the heel turn, Jim Ross even addressed his concerns about them on air, saying that he wasn't able to understand the reasoning why the fans were giving him such heat. An article in WWF Magazine also addressed the chants as did an interview with him about them, though it was sort of in kayfabe.
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The highlight of his X-Pac Heat was predicted to come during his ECW One Night Stand 2006 match against Rob Van Dam. Cena acknowledged and played to the negativity, acting as an effective heel if only for one month (going so far as to proclaim he'd beat Van Dam even if the ECW mutants rioted). Cena's character is still hated by many, but mostly because it is the product of poor booking. Cena himself has a large fanbase that eats up his merchandise at rates surpassed by very few other wrestlers, none of whom have had his longevity in the company.
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John Cena is a case of not having any heat to begin with, becoming very popular, getting X-Pac Heat with both barrels, shaking it off in an odd way, getting it back, and losing it again.
When he debuted, Cena didn't really have a gimmick, except perhaps "ruthless aggression", and fans were pretty apathetic towards Cena. Then, on a Halloween episode of SmackDown, WWE decided to run with a joke impression he did as Vanilla Ice, which eventually gave Cena a rapper gimmick and turned him into the Doctor of Thuganomics, which was very over. Then came his first world championship win at WrestleMania 21 in a bad match against JBL, where a lot of people became convinced that Cena just couldn't wrestle. While still popular upon his move to Raw, his feuds with Christian,note Who many fans were expecting to be elevated to the main event scene. Chris Jericho, and Kurt Angle, three major Fan Favorites in the IWC, where he easily went through them were the last straw, causing Cena's X-Pac Heat to really take off. It didn't help that Christian and Jericho would be gone from WWE not too long after, making it seem like he ran them off. Also not helping matters was his abandonment of the Thuganomics gimmick, which if nothing else had been a good source of legitimately funny smack talk whenever Cena cut a promo, replaced by an '80s-style babyface with a gimmick similar to Hulk Hogan of an all-American hero. Cena's matches also became rather generic, with most amounting to him getting beat up the entire time before suddenly "overcoming the odds" with his Five Moves of Doom. The X-Pac Heat died down for a while, but never completely disappeared. A 2006 interview had Cena himself saying he'd rather drop down the card and redevelop his character, but wasn't being allowed to. The X-Pac Heat rose once again after he became the top star of WWE. The way WWE booked almost every single one of his feuding opponents since then only served to fuel the sentiment even further.
The highlight of his X-Pac Heat was predicted to come during his ECW One Night Stand 2006 match against Rob Van Dam. Cena acknowledged and played to the negativity, acting as an effective heel if only for one month (going so far as to proclaim he'd beat Van Dam even if the ECW mutants rioted). Cena's character is still hated by many, but mostly because it is the product of poor booking. Cena himself has a large fanbase that eats up his merchandise at rates surpassed by very few other wrestlers, none of whom have had his longevity in the company.
In 2011, "Cena Sucks" chants started to ring out during the shows of NWA promotions that never have and probably never will book John Cena, spontaneously, without any effort to work the crowds into it, putting him on the same level as the trope namer. Even more so after Cena claimed he would never wrestle for a promotion except WWE, saying it would be an insult to the WWE Championship during his otherwise hot feud with Daniel Bryan. While some people took the line as sounding shockingly honest and felt he had the right to feel that way, others resented him for it.
At the go-home show of 2013's TLC pay-per-view, it had gotten so bad that the audience practically ignored the in-ring characters and commentators' efforts to sell Cena's title-unification match against Randy Orton, the slated main event of TLC 2013, and instead kept chanting for Daniel Bryan.note Who was relegated to a mid-card match in the PPV. Only due to Cena successfully piggybacking himself onto Bryan's popularity did the crowd give any attention to that main event.
In 2015, Cena started being booked lower on the card, feuding with Rusev over the United States Championship (his first title he won back in 2004). It didn't bring Cena all of his fans back, but when he won the title at WrestleMania 31, he began a weekly title defense of the United States Championship, putting on impressive matches against other mid-card wrestlers such as Dean Ambrose. The fans, while still mixed, started to realize Cena can actually pull off great matches, and enjoy not seeing him in the world title spotlight anymore. This went so far that when Cena was injured toward the end of 2015, even many smarks came to legitimately miss him, as WWE's next plan of building Roman Reigns as the next top face utterly failed and caused ratings to tank. Some even theorized that Reigns' mega-push was actually one long, convoluted scheme to finally get Cena over with the hardcore fans.
After 2017, Cena became a strictly part-time wrestler, turning his character more into a Fourth-Wall Observer who acknowledged a few behind-the-scenes details and got meta in his promos against other wrestlers, which endeared him to the smart marks. Cena's tendency to acknowledge and make fun of the "Let's go Cena/Cena sucks" and "John Cena sucks!" chants also endear him to a great proportion of the smarkier fans who like the guy behind the character because he's talented enough to work through the bad booking, demonstrating the genuine performance abilities that are valued in pro wrestling. The fourth-wall breaking aspects of Cena's character in the PG Era and the fact he's nowhere near the world title scene anymore seemed to have finally broken Cena out of his X-Pac Heat.
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In the summer of 2015, Eva started training with retired wrestler Brian Kendrick in an attempt to improve her in-ring skills. She then joined the roster of NXT. The higher-ups expected the fans to get behind Eva as she was showing signs that she knew she was a poor in-ring performer and wanted to improve. Needless to say, this didn't work and the X-Pac Heat got even worse. Depending on who you ask, her in-ring skills didn't improve either. To make matters worse, it was widely expected at the time that Eva would be booked to win the NXT Women's Championship from Bayley, who had just put on two Match of the Year candidates with Sasha Banks.
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While on TNA, at the tail end of 2019, he basically no-sold John Morrison's finisher (though he stayed down for the 3 count, at least) and then immediately popped up Flipping the Bird to TNA booker Don Callis, who was in the crowd. On live PPV.
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She got boos just for getting tagged into a match. She got a lot of exposure in the ring and on Total Divas, but it led to her getting her own hatedom. If they gave her a mic, she could reach Vickie Guerrero levels of heat soon. It's debatable how much of it has been intentional on WWE's part, given that one of her first onscreen appearances had her slapping Jerry Lawler for pronouncing her name wrong — and their efforts to portray her as an over-ambitious Gold Digger on Total Divas.
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X-Pac Heat also factors into a growing trend of fans turning on what they see as "part-time" wrestlers, similar to Triple H, Brock Lesnar, and others, who burst onto the scene in a titanic comeback and leap into the main event scene while performing only a handful of dates each year. Fans turn on these types of appearances because they feel that even though they used to be main event stars, these part-timers haven't earned the main event status they're given back as though they never left. The fact that the several of the past WrestleManias have been headlined primarily by part-time performers has only added fuel to the fire for fans and talent in recent years.
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The following is a list of statements referring to the current page from other pages.

 X-Pac Heat
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Audience Reactions
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