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LOONA (Music)

 LOONA (Music)
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LOONA was a 12-member K-Pop Girl Group project formerly managed by Blockberry Creative, a subdivision of Polaris Entertainment. On August 20, 2018, the group officially debuted with their lead single "Hi High"; prior to this each member had a month to herself in order to release a solo single and music video.There were also three pre-debut subunits, LOONA 1/3 (with a pure image to draw in Korean audiences), LOONA/ODD EYE CIRCLE (darker, edgier and designed to appeal to Western listeners), and LOONA/yyxy (whose concept revolves around one's youth and ego). The full group's title tracks ("Butterfly," "So What," "Why Not," "Paint the Town," and more to come) generally revolve around a common theme of self-empowerment and the rise to an individual's full potential, particularly for young women — usually while making references to the lore.The group is best known for its continuous storyline and worldbuilding; everything released under LOONA's name adds up to create a fantastical story occurring in the LOONAVERSE, a fictional universe in which the members reside. The main plot rotated around their struggle to find each other upon being scattered to different parts of this universe, but all members and subunits have their own mythology; for example, ViVi's storyline revolves around feeling isolated as an android amongst humans and Chuu's around her desire to be closer to Yves.Other group ventures included an approximately 1 minute long and regularly uploaded show, LOONA TV, in which the cycle of photoshoots, travel, MV shooting and fan meets were cataloged. Most of the members also stared in a college romance webseries called ''First Love Story''.In September of 2021, it was revealed that Blockberry Creative was in severe financial straits, owing almost $800,000 USD in unpaid wages, as well as employee taxes, insurance, and other owed expenses, leaving the group's future in uncertainty (although they have continued to release music after the news was announced).On November 25, 2022, following months of rumored tension between Chuu and Blockberrynote including allegations that Chuu had basically been forced to take care of her own transportation to and from events, that she had not been informed about group activities and eventually setting up her own company - which Blockberry denied, an announcement was made by Blockberry saying that Chuu had been kicked out of the group and her contract terminated effective immediately due to her "use of abusive language towards staff" and "power tripping behaviors", to which fans and the general population reacted with disbelief, and almost immediately people (including Hyunjin) began speaking up on Chuu's behalf and denying the claims.Just days after Chuu's dismissal, it was reported that all but two of the remaining membersnote  the exceptions being ViVi and HyunJin, who filed separately later on. had filed suit against Blockberry to withdraw from the group and have their contracts terminated. Despite Blockberry Creative denying that the members filed these lawsuits, the veracity of these reports was confirmed in January 2023, when the court ruled in favor of four membersnote HeeJin, Kim Lip, JinSoul and Choerry but against the rest, reducing the group to seven members.The four members who won the initial injunction have signed with Modhaus Entertainment, the head of which being their former creative director Jaden Jeong (known by the fandom as the man who created the storyline and concept of the "LOONAverse"), and are launching a new project called the "ARTMS Strategy," in which Jaden hopes to reunite the rest of LOONA. The first release of this project was a new mini-album from Odd Eye Circle, the unit's first comeback since 2017, followed by the announcement of a new solo release from Heejin.In addition, Chuu is now under a newly established label called "ATRP" as a soloist, and later confirmed to be releasing new music later that year. In May 2023, it was announced Hyunjin and ViVi won their injunctions and have left Blockberry. A month shortly thereafter, the two were revealed to have signed with another newly established label named "CTDE&M".On June 16th, The Seoul High Court’s 5th Civil Cases Division ruled in favor of the five remaining members, viewing there to be a problem with Blockberry’s transferring of exclusive contracts to Japanese agency Universal Japan without the written consent of the members. Haseul, the group's leader, joined Modhaus, while Yeojin, Go Won, and Olivia (retiring her stage name to go by her birth name, Hyeju), joined CTDENM. The five formed the unit LOOSSEMBLE and later announced a mini-album release alongside a debut tour in the US.Finally, Yves made the decision to go solo while still looking for an agency to sign with, currently focusing on her personal blog and producing her own music. On March 13th 2024, it was officially announced that Yves had signed with Paix Per Mil.The group's future is currently unknown and it is unclear if the [0] EP, which was intended to be the group's comeback with 11 members in early 2023 prior to a boycott in response to all that had occurred up to that point, will see release.ODD EYE CIRCLE, ARTMS, and LOOSSEMBLE now have their own page.Each member had a signature colour and animal, at least one of which will appear in their solo music video. The last unit along with Choerry have fruits, which activate their passage into other dimensions when eaten. For reference:
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