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Skittles Commercial: The Broadway Musical (Theatre)

 Skittles Commercial: The Broadway Musical (Theatre)
type
 TVTItem
 Skittles Commercial: The Broadway Musical (Theatre)
label
 Skittles Commercial: The Broadway Musical (Theatre)
 Skittles Commercial: The Broadway Musical (Theatre)
page
 SkittlesCommercialTheBroadwayMusical
 Skittles Commercial: The Broadway Musical (Theatre)
comment
 In 2019, the marketing department of Mars, Incorporated was going through a bit of a problem: coming off of the success and acclaim of their previous year's Super Bowl commercial for Skittles, they needed to find a way to top that. So, Skittles, being no stranger to avant-garde marketing campaigns, decided the best way to do this was instead of dumping millions of dollars into thirty seconds of Super Bowl airtime, they'd dump millions of dollars into a Broadway musical to be shown on the day of the big game. The result of this was the aptly-titled Skittles Commercial: The Broadway Musical, which debuted on February 3, 2019 at the Town Hall theatre.The plot goes more or less like this: Michael C. Hall plays a fictionalized version of himself who stops at a convenience store a few hours before he performs in a Broadway musical for Skittlesnote yes, the very same musical this article is talking about, where he expresses doubt over it as he cannot understand why anyone would want to pay to see it. His spirits lift after eating a bag of Skittles, however, and declares that it'll be a big success. Unfortunately, it does not turn out as he expects, as the in-universe audience watching the in-universe musical begins to criticize his performance, the show, and the very nature of advertising itself. Things become even worse as the crowd gets angrier and dives deeper into existentialism, with tensions between them and Hall threatening to boil over. Oh, and Hall wears a cat costume during the entire thing.In spite of the weirdness of it all (this is Skittles we're talking about, after all), Skittles managed to create a memorable marketing stunt that was one of the most successful advertising efforts of the 2019 Super Bowl. The actual musical was well-received by the people who paid tickets to see it, citing it as being a funny, absurd, and very metafictional look at the brand.The original conceit was that the musical would be played live once on the day of Super Bowl LIII and only that day. Much of the information on this page was cobbled from the released cast album with all three songs that were performed, its Wikipedia article, reviews from those who saw it, and a YouTube recording from two attendees who filmed excerpts of the show. However, a professionally filmed version was eventually posted on the website of Smuggler Entertainment, a production company that worked on the musical.Skittles Commercial: The Broadway Musical contains these following tropes:
 Skittles Commercial: The Broadway Musical (Theatre)
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 Skittles Commercial: The Broadway Musical (Theatre)
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 Theatre of the 2010s / int_11bfffae