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Film at 11
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The practice of holding certain stories hostage throughout the course of a News Broadcast, in order to force viewers to watch the whole thing to see what it is they're being taunted with. This is done by giving part of the information, and promising to reveal the whole story at some point during the news show. Usually, the story is placed almost at the end of the broadcast (just before Yet Another Baby Panda), amounts to the sum of the tidbits that the newscasters and ads have dropped, and is extraordinarily anticlimactic. The teaser often refers to "your family", as in "coming up, a deadly new trend that could affect your family!" The phrase originated in the 1970s, when stations began to run teasers for the late local news during Prime Time (such as "shootout at local gas station, Film at 11.") This was often a Justified Trope at the time, since it could take hours to transport exposed 16 mm film from a remote site to the station, develop it, edit it, and add a voiceover. Even now stations don't like to broadcast raw video from outside sources in case it contains something not fit for the six o'clock news, and satellite uplinks aren't always possible in remote areas or in less developed countries. But the majority of delays these days aren't unavoidable; in almost all cases, they do it only to keep you watching to the end of the broadcast, so they can make more money from advertisers. The phrase itself persisted in the public lexicon long after newsrooms switched from film to videotape. |
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Also parodied on The Simpsons when Kent Brockman was one of the many people running for the re-call election of Mayor Quimby. He threatened to withhold vital information about deadly household products if not elected. In another episode he announced that a certain brand of soft drink had been found to be lethal, which one would be revealed after the commercials: |
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In Airframe this is given as a reason why TV news will cover some plane crashes, but will ignore other, sometimes far more gruesome crashes. | |
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Jon Stewart does this from time to time on The Daily Show, notably when the Eliot Spitzer sex scandal broke over a weekend. He refused to properly cover the story until Tuesday, because they had worked all weekend on a flashy graphic for the Wyoming Democratic Caucus and didn't want to waste it by covering Spitzer instead. | |
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The album News at 11 by 猫 シ Corp. is named after this trope, and for several big reasons: not only is it a vaporwave album that heavily samples news clips and TV broadcasts, it's directly sourcing from and arranged to paint an aural painting of the date September 11, 2001, right before you-know-what happens. | |
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Wilde Life makes brief reference to this trope when Oscar thinks he might be imagining a haunting. | |
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In The Great Muppet Caper, the Muppet news announcer spills the beans over the airwaves that "Kermit the Frog is dating Lady Holiday! Details at Eleven." Of course, it's justified in that case, as Kermit has not yet gone on his date. | |
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The Transformers: The Movie has the Junkions, who speak exclusively in TV lingo. When fighting the Autobots, Wreck-Gar has the memorable line of "Steady as she goes, Bob! Snoopy visitors get mud in the eye, by and by! Film At Eleven!" | |
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The Onion constantly uses this at the end of news broadcasts, with such serious matters as "the Sudoku Killer." They do the same with "Onion Magazine" covers. | |
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Screeno yells this out in the Mixels episode "Nixel, Nixel, Go Away", as the stampede of Nixels forces him and the other Newzers to run off and change locations. | |
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Parodied repeatedly during The Kentucky Fried Movie by Zucker, Abrahams and Zucker. | |
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Parodied on NCIS, when Gibbs uncharacteristically is late for work and McGee points out that since Gibbs lives alone, no one would know if something had happened to him. | |
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Saturday Night Live poked fun a this when Jerry Seinfeld hosted: There was a similar gag, asking what would happen if the modern news practices were in place for other big events: "President Kennedy visits Dallas. How'd it go? We'll tell you after the break." |
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A demonstration of the film transport-developing-editing practice that caused the trope in the first place can be seen in The China Syndrome. | |
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Cross Time Café: Seen here after Tarin soaks Kathy. | |
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The first time Superman and Wally West had a race, they were forced into it by Mr. Mxyzptlk, who kept popping up to annoy them as they ran. At one point he says "Who will win? Who will lose? Stay tuned — film at eleven!" | |
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In the South Park episode "Mr. Hankey's Christmas Classics," the show returned from each commercial break with an '80s-styled newscaster saying, "Fighting the frizzies, at 11." This was directly based on the series' creators watching The Star Wars Holiday Special, one of the better-circulated copies of which includes the "Fighting the Frizzies" comment said by newscaster Rolland Smith during the breaks (he was at WCBS-TV at the time and ended his career at current MyNetworkTV station WWOR). It's believed that the actual news broadcast related to hair care, though the South Park episode ended with the newscaster literally fighting a large, frizzy monster. | |
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Parodied in the Flash cartoon Homestar Runner. In the Strong Bad E Mail "local news", Strong Bad kept pre-empting the special "investigative news report" on "The World In Crisis" for other stories, to the point where it wasn't shown at all. Even better, they continued the hype for it by saying it will be on next time. | |
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Similarly in the Seafort Saga the inhabitants of the slum areas use "Filmateleven" to mean "hold on" or "wait and see". | |
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Used in the original Piranha: | |
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This trope pretty much applies to anything that features "coming up next" clips before commercials, like Reality shows. For example, early episodes of American Idol love to tantalize the viewer with clips of a really good or really bad singer...and then shove them in at the very end of the episode. Most egregious was The Jenny Jones Show in its final seasons: the opening seconds of the episode showed previews of what was going to happen later in the episode. These previews were included before and after every commercial break by the end of the run, with the opening section pretty much showing the whole reaction of each guest and what they were reacting to, which made actually watching the show a moot point. |
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Johnny Fever parodies the phrase at one point during the famous WKRP in Cincinnati Thanksgiving episode. "For those of you who just tuned in, the Pinedale Shopping Mall has just been bombed with live turkeys. Film at 11." | |
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Referred to in Short Circuit. | |
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