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Stealth Cigarette Commercial
- 69 statements
- 12 feature instances
- 7 referencing feature instances
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Since the early 1970s, the law has prohibited tobacco products from being advertised on television in the United States. The tobacco companies didn't fight this, since they knew if they went to Congress, there was a good chance they'd lose their print ads as well. This all changed as the result of a class-action lawsuit against Philip Morris, which now calls itself Altria. As part of their settlement, the tobacco companies agreed to fund anti-smoking public service announcements. So now they get to advertise on TV. No, really! Sit down and watch one of these commercials. Now, think back about what you've learned. The classic adage of advertising is, "There is no such thing as bad press," so talking about smoking on television — even in a pejorative context — helps their cause. It's about as close to a Xanatos Gambit as anyone has ever come in modern advertising: Whether the viewer smokes after watching it, they still watched it and they're still talking about it. Beyond that, the anti-smoking PSAs produced by tobacco companies are always a little backhanded. The textual message — don't smoke — is coupled with a very different subtext. Studies have actually backed this up, linking exposure to "anti"-smoking PSAs to higher cigarette use. The exception that proves the rule was the original series of truth ads by the American Legacy Foundation, starting in 2000, which focused less on the health risks and more about talking about evil the tobacco companies are, a stark anti-corporate message that found resonance with millennials. The original run was so effective that a cigarette company sued saying they unnecessarily vilified tobacco companies. Later iterations of the campaign were watered down enough to return it their original stealth level. Ironically, liquor companies have never benefited from any similar trope, since anti-drinking commercials are nowhere near as common and rarely call for the abuser to cease indulging his habit altogether. In fact, they've been more than willing to make commercials of their own calling for their customers to drink "responsibly" (i.e. in moderation) and have a designated driver to get them home safely if they've had too much. That advertising alcohol itself isn't illegal (other than depicting consumption of it on-screen) explains it. A deliberate Broken Aesop that may play on Our Product Sucks and is probably one of the most extreme versions of The Man Is Sticking It to the Man. (He's been ordered by the court to stick it to himself.) Could also be considered a case of Loophole Abuse. It also makes an excellent example of Unishment: Before being ordered to make anti-smoking commercials, they were prevented from advertising on TV entirely. An invoked instance of Do Not Do This Cool Thing. See also Smoking Is Cool and Smoking Is Edgy. Compare Random Smoking Scene, where characters light up In-Universe in a way that looks suspiciously like Product Placement. |
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Stealth Cigarette Commercial / int_160b4833 | type |
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Stealth Cigarette Commercial / int_160b4833 | comment |
On Clone High, the Raisin Council invokes this trope by having Johnny Hardcore (Jack Black as an Ink-Suit Actor) tell kids NOT to smoke raisins, or else they will become raisin-addicted cool rock stars like himself. Then they provide The Pusher to sell them raisins. The logical conclusion, of course, is an Anvilicious parody of Drugs Are Bad episodes. | |
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In The Simpsons episode "Lisa the Beauty Queen", Laramie Cigarettes sponsor the Little Miss Springfield Pageant. | |
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Stealth Cigarette Commercial / int_26674ed5 | type |
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Whenever you contact the CODEC support in earlier games while smoking, they'll give you a list of reasons why he should quit (Naomi's lung cancer speech from the first one comes to mind), and Snake retorts along the lines of "yeah, but smoking feels nice". In Metal Gear Solid 2: Sons of Liberty, Snake's reason for not quitting smoking is the far less appealing "I'm going to die young anyway, so why bother?", but Raiden is apparently an ex-smoker, and when his girlfriend begs him not to take up smoking again because of how hard it was to quit, he says the best way of avoiding that is to carry on smoking. Even in gameplay terms, the cigarettes sap your health and the item menu is plastered with health warnings, but help you get through lasers, restore psyche, let you see in the dark, and make Snake look really cool. | |
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Metal Gear Solid 2: Sons of Liberty (Video Game) | hasFeature |
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Parodied on the install screen of Metal Gear Solid 4: Guns of the Patriots. We see a video of Snake gruffly chaining cigarette after cigarette, occasionally playing with the smoke a little, while text comes up on screen talking about how cigarettes damage your health and the health of others around you, and how you should never start. Whenever you contact the CODEC support in earlier games while smoking, they'll give you a list of reasons why he should quit (Naomi's lung cancer speech from the first one comes to mind), and Snake retorts along the lines of "yeah, but smoking feels nice". In Metal Gear Solid 2: Sons of Liberty, Snake's reason for not quitting smoking is the far less appealing "I'm going to die young anyway, so why bother?", but Raiden is apparently an ex-smoker, and when his girlfriend begs him not to take up smoking again because of how hard it was to quit, he says the best way of avoiding that is to carry on smoking. Even in gameplay terms, the cigarettes sap your health and the item menu is plastered with health warnings, but help you get through lasers, restore psyche, let you see in the dark, and make Snake look really cool. |
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Stealth Cigarette Commercial / int_87b55b5d | type |
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The Onion parodied this trope with this, a campaign that simply claims "It's Gay to Smoke." Aside from the offensive language that'd probably make gay people or allies smoke out of spite, the ads are so sensual that it's not hard to imagine someone watching them for Sex Sells reasons. (Ironically, they're shown as successfully turning young teens off the idea, as teens fear being called gay more than cancer.) | |
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Stealth Cigarette Commercial / int_88ccb90a | type |
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A Beany and Cecil cartoon had Cecil and his antagonist stopping for an impromptu commercial for "Herrings...the only smokes gefiltered to my distaste!" | |
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Stealth Cigarette Commercial / int_b0e165a7 | type |
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Invoked in Saturday Morning Breakfast Cereal with this superhero telling kids smoking is bad- while looking 'awesome' smoking. | |
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Stealth Cigarette Commercial / int_d556752c | type |
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This piece of stealth marketing from the firm (starring Harley Mortenstein from Epic Meal Time) involves dank cat videos. The subliminal message is that you can kill annoying internet trends simply by smoking. | |
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Stealth Cigarette Commercial / int_d9c602eb | type |
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South Park: The "Butt Out" episode starts with the boys watching a stage improv group at their school who are trying to deliver an anti-smoking message. Their performance is so annoying that when they announce "But if you don't smoke, you could be just like us!" the kids run out behind the school immediately afterward and start chain-smoking cigarettes as if their lives depend on it. |
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Stealth Cigarette Commercial / int_edabe912 | type |
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Stealth Cigarette Commercial / int_edabe912 | comment |
Thank You for Smoking: The tobacco lobby produced an "anti teen smoking ad" that basically consisted of a boy talking to his father about how he can't wait to turn 18 so he can smoke just like his dear old dad. Also in the movie were print ads that said, "Everything your parents told you about smoking is right." The ad's maker pointed out that, in addition to being extremely softball, the last words of the ad are "smoking is right." Moreover, as surely must have occurred to the advertisers, who knows what the parents may have told their kids? Sure, it might have been, "These things are killing me, kid. Don't make the same mistakes I did," but on the other hand it may have been, "Why should I give up smoking? Your great-grandfather smoked three packs of unfiltered Lucky Strikes a day all his life and he lived to be 98 years old." There was extensive discussion of the insertion of a smoking scene into a major motion picture, just so people would associate smoking with post-coital astronauts blowing rings while floating sensually around one another. In a meta-example, the movie never actually shows anyone smoking. In a deleted scene, Nick Nailer asks for a smoke after he's kidnapped by the anti-smoking radicals, and immediately blacks out from the nicotine. Another deleted scene shows Nick's son reaching for a cigarette during a press conference - and the photographers get some great shots of Nick slapping it out of his hand. |
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Stealth Cigarette Commercial / int_f5799bd9 | type |
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In The Critic episode "A Song For Margo," Jay's make-up lady Doris mentions she was in a commercial for Pleghm Fatale Cigarettes in the 1950s. | |
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The Critic | hasFeature |
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Stealth Cigarette Commercial / int_fd96c2bc | type |
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In one Judge Dredd comic, an Establishing Shot of Mega-City Two shows one billboard that says "DRUGS" in huge letters. If you look very closely, it says "Don't do" in small letters above. At the bottom it says it was paid for by a company called "Cokey Candy", so... | |
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