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Straightforward

41 statements
6 feature instances
5 referencing feature instances

Straightforward	type	FeatureClass
Straightforward	label	Straightforward
Straightforward	page	Straightforward
Straightforward	comment	Every once in a while, a manufacturer gets the bright idea to put a simple, concise ad on TV that describes exactly what the product is and what it does and leaves it at that. Seriously! No CGI facsimiles of dead celebrities, no classical music remixed for inappropriate situations, no hackneyed demonstrations of competitors' products that insult your intelligence. It's a case of Boring, but Practical. A straightforward commercial consistently gets the point across to its Target Audience, and just as consistently turns out desired expectations. They can be the most effective type of ad if the product is unique—there really is no other product that does what it does—or if it can be objectively shown that it is better at whatever it does than it's competitors, through some sort of specification, ratings agency, or award authority. As few products meet those criteria, however, this sort of commercial is fairly rare, and often some collection of suits somewhere has undoubtedly decided that a commercial that doesn't provide some sort of gimmick or require a Hollywood feature budget obviously can't work. There is some sense in this: if you're too straightforward, viewers might ask, "but doesn't your competitor do that too?" (See, e.g., the page quote: Ocean Breeze soap might get you clean, but doesn't all soap get you clean? And it's not like nobody has ever used soap...). Of course, that's no excuse for running ads with stupid gimmicks instead. And there is a school of thought that says that ads aren't so much about what you claim so much as getting the customer to remember that the product exists. Straightforward ads abound in Print Media; particularly, newspapers, because they aim to inform the reader of what the product does rather than try to influence them. Compare Exactly What It Says on the Tin (the name or title, even by itself, provides all basic information about what it's about). Contrast Put a Face on the Company (a product's ads strongly associated with something else) and Dada Ad (a strange and/or frightening ad that doesn't even make sense when the product is revealed).
Straightforward	fetched	2024-06-07T23:32:56Z
Straightforward	parsed	2024-06-07T23:32:56Z
Straightforward	processingComment	Dropped link to AppealToFlattery: Not an Item - FEATURE
Straightforward	processingComment	Dropped link to IfItTastesBadItMustBeGoodForYou: Not an Item - FEATURE
Straightforward	processingComment	Dropped link to Tagline: Not an Item - FEATURE
Straightforward	processingComment	Dropped link to TakeOurWordForIt: Not an Item - FEATURE
Straightforward	isPartOf	DBTropes
Straightforward / int_14a06b19	type	Straightforward
Straightforward / int_14a06b19	comment	Danny Gonzalez: In one of his experiments, he proves that amongst all kinds of mobile ads, the type of ad that received the least engagement was the straightforward ad. Meanwhile, the type that's the least related to the actual content is the one to attract the most engagement.
Straightforward / int_14a06b19	featureApplicability	1.0
Straightforward / int_14a06b19	featureConfidence	1.0
Danny Gonzalez (Web Video)	hasFeature	Straightforward / int_14a06b19
Straightforward / int_3558eaa2	type	Straightforward
Straightforward / int_3558eaa2	comment	Community: In "Documentary Filmmaking Redux", the Dean wants to film a new commercial for Greendale. The plan is to simply show Greendale's student body engaging in their normal activities.
Straightforward / int_3558eaa2	featureApplicability	1.0
Straightforward / int_3558eaa2	featureConfidence	1.0
Community	hasFeature	Straightforward / int_3558eaa2
Straightforward / int_3a5cdf09	type	Straightforward
Straightforward / int_3a5cdf09	comment	Boomerang (1992): Marcus pictures filmming a very straightforward commercial for StrangÃ©'s fragrance. Subverted because he gives Nelson complete creative liberty. It ends up being a Dada Ad instead.
Straightforward / int_3a5cdf09	featureApplicability	-0.3
Straightforward / int_3a5cdf09	featureConfidence	1.0
Boomerang (1992)	hasFeature	Straightforward / int_3a5cdf09
Straightforward / int_3defe34c	type	Straightforward
Straightforward / int_3defe34c	comment	Gimmick-Free CBD: CBDistillery launched an advertising campaign discussing this trope. In a rather ironic twist, the Gimmick-Free CBD's gimmick is that they call out most companies' (the ones that also sell cannabidiol included) tendency to make outrageous claims and stunts in order to sell their products. They contrast them in a Better Than way by putting a non-descript CBD product with "Another Gimmick" beside their "Gimmick-Free" CBD oil.
Straightforward / int_3defe34c	featureApplicability	1.0
Straightforward / int_3defe34c	featureConfidence	1.0
Discussed Trope	hasFeature	Straightforward / int_3defe34c
Straightforward / int_9f1766e4	type	Straightforward
Straightforward / int_9f1766e4	comment	The Brady Bunch: Subverted in "And Now, a Word from Our Sponsor", Skip wanted a basic commercial, but instead got: Take Our Word for It: While Mike and Carol recite the lines as intended - that Safe is a powerful detergent that is the best at cleaning a family's laundry - their acting leaves much to be desired, ruining the take. Later, the kids enter the kitchen, wearing horrendously dirty, stained, paint-splattered clothing, hoping to convey to the audience that Safe will get their clothes clean as new. Appeal to Flattery and Perfume Commercial: Alice, wearing a fancy dress and her hair permed, clasping a (wet) mop to her breast and celebrating. Skip stops the filming, with Alice telling him that Safe could get the laundry done so fast and so well she had time to appeal to her vanity, not seeing that what she is doing has little to do with pitching the product.
Straightforward / int_9f1766e4	featureApplicability	-0.3
Straightforward / int_9f1766e4	featureConfidence	1.0
The Brady Bunch	hasFeature	Straightforward / int_9f1766e4
Straightforward / int_b5b7cff4	type	Straightforward
Straightforward / int_b5b7cff4	comment	The Muppets Take Manhattan: In "Mad Ave Advertising", Kermit suggests advertising the Ocean Breeze Soap by just saying it makes people clean. The alternative, suggested by Bill, is a clumsy attempt at evoking feelings on the potential consumers. Gil remarks that no one's ever tried doing such a straightforward ad before.
Straightforward / int_b5b7cff4	featureApplicability	1.0
Straightforward / int_b5b7cff4	featureConfidence	1.0
The Muppets Take Manhattan	hasFeature	Straightforward / int_b5b7cff4

The following is a list of statements referring to the current page from other pages.

Straightforward	processingCategory2	Basic Commercial Types
The Muppets Take Manhattan / int_5b830206	type	Straightforward
Community / int_5b830206	type	Straightforward
The Brady Bunch / int_5b830206	type	Straightforward
Danny Gonzalez (Web Video) / int_5b830206	type	Straightforward

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